Sophie Balas
Marietta,GA
Summary
Energetic, personable, and results-driven individual who is willing to go the extra mile to make positive contributions to a company. Adaptable and logical team player who manages multiple priorities with positive, can-do attitude. Resourceful and reliable individual eager to learn new tasks and offer creative approaches.
Overview
1
1
year of professional experience
Work History
Sales and Marketing Manager
BGH, LLC
08.2023 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Partner with ownership team to establish brand awareness and marketing presence for Sully's Steamers franchise restaurant.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Worked with team to find operating location, meet regulatory requirements, acquire staff, and prepare for opening.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
Social Media Manager
Trilogy Sporthorses
06.2024 - 10.2024
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Increased brand awareness by developing and implementing effective social media strategies.
Intern
Channing Communications
05.2023 - 08.2023
- Assisted in branding/rebranding of multiple million-dollar companies.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Explored new technologies ad approaches to streamline processes.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships.
Education
Bachelor of Arts - Integrated Strategic Communications
University of Kentucky
Lexington, KY08-2023
Skills
- Public and Media Relations
- Attention to Detail
- Teamwork and Collaboration
- Social Media Content Creation
- Integrated Strategic Communications
- Time Management
- Computer Literacy
- New Market Research
- Retail Sales
- Customer Service
Affiliations
- Tommy Nobis Center
Timeline
Social Media Manager
Trilogy Sporthorses
06.2024 - 10.2024
Sales and Marketing Manager
BGH, LLC
08.2023 - Current
Intern
Channing Communications
05.2023 - 08.2023
Bachelor of Arts - Integrated Strategic Communications
University of Kentucky
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