Sophie Bolubasz
Lincoln,NE
Summary
Public Relations and Events Coordinator with over 2 years of experience in managing large-scale events and enhancing brand visibility across multiple states. Demonstrates expertise in budget management, vendor communication, and strategic brand development, leveraging tools like Smartsheet to optimize marketing efforts. Passionate about fostering community relationships and driving event strategies that align with business objectives.
Overview
3
3
years of professional experience
Work History
Public Relations and Events Coordinator
ALLO Fiber
Lincoln, Nebraska
08.2022 - Current
- Managed 700+ events and sponsorships across Eastern Nebraska, Missouri, and Iowa, resulting in increased brand visibility.
- Negotiated sponsorship contracts and managed a $150,000 annual budget, securing valuable marketing benefits, and ensuring cost-effective event execution.
- Coordinated a 10-week concert series, attracting over 600 attendees per week.
- Led the planning and organization of event logistics, program development, and volunteer/attendee management for a high-profile business awards event.
- Served as the Community Relations Chair for the company's United Way fundraising campaign, achieving a 42% increase in funds raised.
- Built and maintained strong relationships with community leaders and partners, ensuring high-quality customer support and long-term collaborations.
- Developed a comprehensive project management system on SmartSheet to track internal marketing efforts for new market launches, improving team efficiency.
- Researched and selected student-athletes for brand promotion, negotiated influencer contracts, and created and designed an innovative advertising campaign to increase brand awareness among college students.
- Onboarded and trained six new team members, ensuring seamless integration into company culture and job responsibilities.
- Developed sales strategies and established goals for the events team.
Lead Brand Strategist
Jacht Ad Agency
Lincoln, NE
08.2021 - 05.2022
- Managed a team of seven brand strategists, overseeing creative deliverables to ensure alignment with business goals and client strategy.
- Conducted professional qualitative and quantitative market research, identifying current trends and consumer habits.
- Composed a research plan that resulted in a 57% increase in social media page views over a two-month period.
Education
Bachelor of Arts - Journalism
University of Nebraska-Lincoln
Lincoln, NE05-2022
Skills
- Event planning
- Project management
- Verbal and written communication skills
- Market research
- Brand strategy
- Influencer content creation
- Social media marketing
- Budget management
- Vendor negotiation
- Customer service
- MS Office 365 (expert)
- SmartSheet (expert)
- Monday (expert)
- Google Workspace (expert)
- Canva (proficient)
- Adobe Creative Suite (intermediate)
- CRM: iVue Connect (intermediate)
Timeline
Public Relations and Events Coordinator
ALLO Fiber
08.2022 - Current
Lead Brand Strategist
Jacht Ad Agency
08.2021 - 05.2022
Bachelor of Arts - Journalism
University of Nebraska-Lincoln
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