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Back To School Video shoot and Promotion
-Led the project and proposed multiple video ideas with different scripts and settings.
-Directed and shot the back to school videos and boosted engagement by 500%. (View links in Experience section)
AI Tumor Project
-Developed an AI that is given a real, large dataset with different attributes of tumors
-The AI will decide according to parameters if a tumor is malignant(tumor needs to be removed) or benign(tumor is not cancerous)
-Performed on goggle Collaborator using TensorFlow/Keras and scikit-learn.
-Training and Testing Split because algorithms are overfitting to ensure the AI understands its job of cancer diagnoses
Beats Browser In C
Created a C program that reads songs from a file and allows users to browse the music library and filter songs by genres. Used Arraylists and unique linked lists . Used malloc for dynamic memory allocation and strtok_r to tokenize input string from the file
Pig Latin C++
Created a program in C++ that takes in a single word of up to 100 characters and translates it to Pig Latin and outputs the translated string.

As a dual major and film minor, combining my studies in digital media production (creative pre-production, post-production (video editing), graphic/logo design, photography, videography). Along with sociology, studying social life and agency, social change, and the social causes and its effects of human behavior. The two disciplines have given me an edge in understanding society and how individuals and groups interact and respond to media. Over the past 5 years I have gained valuable experience as a freelance video producer and editor working for various independent businesses/creators. While also working in professional corporate setting, as post-production video editor at Rocket Mortgage. My experiences have helped me gain insight, allowing me to identify and target specific audiences effectively, tailoring campaigns to resonate with their needs, values, and preferences. I am passionate about the power of media to shape perceptions, influence behavior, and foster meaningful connections. I am excited to show my interdisciplinary knowledge to create impactful digital marketing strategies that drive brand awareness, engagement, and growth.
Personally, I am a good student, listener, and hard worker. I am comfortable and productive when interacting with others while gaining new knowledge. There is nothing I would love more than to gain hands-on experience and learn from a company with a staff constantly trying to drive my trajectory forward.

Results-driven Digital Marketing Professional with expertise in developing and executing integrated digital marketing strategies across SEO, SEM, content marketing, social media, and email campaigns. Proficient in using analytics tools (e.g., Google Analytics, SEMrush) to track and analyse KPIs, optimise campaign performance, and deliver ROI. Experienced in creating SEO-optimised content for multiple platforms, improving brand visibility, audience engagement, and driving conversions. Skilled in managing paid media campaigns on platforms like Google Ads and Facebook Ads, and implementing marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and nurture leads. Strong project management skills, with a proven ability to collaborate within cross-functional teams to achieve business goals. Strategic thinker with the ability to innovate and adapt in dynamic, fast-paced environments.

Sophie Cohen

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Bachelor of Arts - Media School, Fashion Media

High School Diploma -

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Intern

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Bachelor of Arts - Media School, Fashion Media

High School Diploma -

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