Sophie Foote
New York,NY
Summary
May 2023 FIT graduate in current Public Relations Assistant position with 4 years of educational and professional experience in various Fashion and Beauty Industry sectors. Possesses a genuine passion for digital design, sustainability, and creating unique campaigns and experiences that enhance a brand's values and identity. I'm passionate about incorporating new and growing trends to build relationships between a brand and its audience, while still staying true to the brand's identity.
Overview
4
4
years of professional experience
Work History
Public Relations Assistant
Hutch Design
06.2023 - Current
- Assisted in planning and execution of press and gifting suite events
- Assisted in development and execution of annual marketing plans
- Created and reported all media coverage via weekly Social and Editorial PR Placement reports
- Analyzed competitive and brand promotional activity to better understand marketplace and where brand is positioned to win
- Developed and delivered briefs to provide brand direction on communication and 360 activation strategies
- Liaised with and managed external PR agency in planning, execution, and reporting of all PR event initiatives
- Identified and drafted appropriate pitch angles and releases to support product launches
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Social Media and Showroom Assistant
Hutch Design
07.2021 - 05.2023
- Traveled with brand and was key partner for styling and creative direction at Editorial and E-commerce photoshoots in NYC, LA, and CDMX.
- Handled end-to-end management of influencer gift boxes and sales rep sample shipments for six annual collection drops.
- Oversaw daily execution of all targeted email marketing campaigns in alignment with key product drops
- Created engaging content to keep social media channels updated and on brand.
- Encouraged audience engagement and shared information about product launches and current promotions.
Public Relations and Social Media Intern
Nina Footwear
01.2021 - 06.2021
- Orchestrated creating influencer outreach campaigns via Upfluence Database
- Designed Instagram Campaign Ads and MailChimp email blasts/ SMS campaigns for segmented audiences
- Maintained and updated media contact lists and databases for ease of access.
- Assisted in developing media strategies and campaigns for client needs.
Social Entrepreneur Intern
My Social Canvas (MSC)
10.2020 - 12.2020
- Designed product packaging and apparel to be sold through MSC's e-commerce platform
- Enhanced creation of brand partnership proposals for MSC's target market via PR Outreach
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Researched relevant industry trends to develop engaging, topical social media content.
Fashion Week Assistant
Spring Studios- Jason Rembert
09.2019 - 10.2019
- Assisted with VIP relations
- Organized shoe and jewelry samples for model-specific looks
- Steamed and maintained garments backstage
Education
Bachelor of Science - Cosmetic And Fragrance Marketing
Fashion Institute of Technology (FIT) SUNY
New York, NY05.2023
Associate of Applied Science - Advertising And Marketing Communications
Fashion Institute of Technology (FIT) SUNY
New York, NY05.2021
Skills
- Public and Media Relations
- Social Media Digital Marketing
- Influencer Marketing
- Professional Relationships
- Consumer Behavior
- PR Events
Related Activities
- FIT Cosmetic and Fragrance Marketing Club Member (09/2019- 06/2023)
- FIT Blush Magazine Club Copywriter (09/2019 - 01/2021)
Skills Summary
InDesign, Canva, Mintel, Hoovers, JOOR, Microsoft Office, Excel, Instagram, TikTok, Twitter, Facebook, Pinterest, Upfluence
Related Courses
- Digital Layout
- Advertising and Promotion
- Brand Management
- Publicity Workshop
- Packaging Design
- Product Development
Awards
Dean's List all semesters GPA 3.94 FIT Academic Baker Scholarship Recipient (2019- Present)
Languages
French
Limited Working
Timeline
Public Relations Assistant
Hutch Design
06.2023 - Current
Social Media and Showroom Assistant
Hutch Design
07.2021 - 05.2023
Public Relations and Social Media Intern
Nina Footwear
01.2021 - 06.2021
Social Entrepreneur Intern
My Social Canvas (MSC)
10.2020 - 12.2020
Fashion Week Assistant
Spring Studios- Jason Rembert
09.2019 - 10.2019
Bachelor of Science - Cosmetic And Fragrance Marketing
Fashion Institute of Technology (FIT) SUNY
Associate of Applied Science - Advertising And Marketing Communications
Fashion Institute of Technology (FIT) SUNY
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