Sophie Granzow
Asheville,NC
Summary
Experienced event leader with a proven track record of curating high-impact, memorable experiences from concept to execution. Adept at fostering strong vendor partnerships, collaborating cross-functionally, and overseeing comprehensive project management. Passionate about designing experiences that fulfill client objectives, resonate with diverse audiences, and deliver seamless customer journeys. Known for strong communication, attention to detail, and a collaborative leadership style that ensures exceptional service and operational excellence.
Overview
7
7
years of professional experience
Work History
Events & Experience Specialist
Biltmore Farms
Asheville, NC
10.2023 - Current
- Lead events from ideation and strategy through execution, delivering immersive, signature experiences that drive visitation, engagement, and long-term brand affinity
- Own and manage event budgets across annual calendar, making informed investment decisions to align experience offerings and activations with business and revenue goals
- Design and execute end-to-end customer journeys for hospitality, real estate and commercial clientele, ensuring a cohesive, elevated experience across events, amenities, and partner touchpoints
- Develop and execute signature activations, including full-season Farmers Markets, thematic event series, and large-scale holiday programs with pillar events encompassing lighting, décor, and extensive vendor coordination
- Cultivate and oversee vendor relationships, strategy, and sourcing, including rentals, staffing, production, and specialty services, to supplement internal resources and ensure operational excellence
- Provide on-site direction for event staff and vendors on event days, including setup and breakdown, while maintaining flexibility in scheduling to meet operational needs
- Mentor and train entry-level team members to independently manage projects, delegating responsibilities to maximize team performance, and ensure seamless event execution.
- Design event layouts, placemaking activations, and seasonal programming that optimize guest flow, space efficiency, and the overall on-site experience
Marketing Coordinator
Biltmore Farms
Asheville, North Carolina
09.2022 - 10.2023
- Collaborated with creative agencies, vendors and sales teams to develop tools, messaging, and experiential assets that enhance marketing efforts and support a seamless customer journey
- Wrote, edited, and proofed website and marketing content, signage, and creative collateral to ensure brand-aligned messaging
- Managed, developed and sourced promotional assets and coordinated with vendors to create bespoke corporate and client gift packages as sales support tools
Brand & Client Experience Specialist
Blythewood Landscape Management
Upper Marlboro, Maryland
10.2020 - 04.2022
- Managed brand and marketing initiatives, including social media, website updates, photography, content creation, e-newsletters, and campaign design and execution
- Served as a customer-facing team member, maintaining strong relationships with property managers and vendors, and supporting the sales team through hands-on customer service
- Oversaw the inventory of employee uniforms, ensured brand and legal compliance, and coordinated employee appreciation activities
Server
Superior Grill Highland
Baton Rouge, Louisiana
10.2019 - 03.2020
- Delivered high-quality food service in a fast-paced, high-volume restaurant, consistently meeting rigorous standards of professionalism and customer service while managing individual tables and large parties of 25+ guests
- Applied culinary knowledge and attention to detail to ensure an elevated guest experience
Marketing Assistant
AEG Worldwide, Winter Circle Productions
New Orleans, Louisiana
09.2018 - 08.2019
- Assisted in developing and executing marketing and social media strategies and budgets for music events across New Orleans venues
- Maintained content and announcement databases, ensuring consistent distribution across digital platforms
- Served as point of contact between artist agents, ticketing managers, and the marketing team to streamline communication and collection of digital assets
- Promoted events through strategic campaigns, content creation, and art exhibitions, contributing to ticket sales and delivering impactful, high-quality music experiences
Education
Bachelor of Arts - Mass Communication; Public Relations
Louisiana State University
Baton Rouge, LA08-2019
Skills
- Event planning & project management
- Vendor & client relationship management
- Brand development & marketing campaign management
- Budgeting & resource optimization
- Customer experience & hospitality focus
- Storytelling & strategic communication
- Creative problem-solving
- Adventurous & adaptable to diverse environments
- Attention to detail & organizational excellence
Timeline
Events & Experience Specialist
Biltmore Farms
10.2023 - Current
Marketing Coordinator
Biltmore Farms
09.2022 - 10.2023
Brand & Client Experience Specialist
Blythewood Landscape Management
10.2020 - 04.2022
Server
Superior Grill Highland
10.2019 - 03.2020
Marketing Assistant
AEG Worldwide, Winter Circle Productions
09.2018 - 08.2019
Bachelor of Arts - Mass Communication; Public Relations
Louisiana State University