Sophie Lammers

Sole People leader for a growing global SaaS company, responsible for building and scaling modern HR practices across three countries.

• Overhauled foundational HR programs, including a full redesign of performance reviews, engagement surveys, and the employee handbook, to align with company values and modern best practices.
• Created and launched RocketRez’s full-cycle employee engagement process, capturing feedback, driving accountability, and elevating team member happiness across all functions.
• Own and lead full-cycle recruiting for all roles, from entry-level to C-suite, across Canada, the U.S., and Ecuador, using a fully in-house model.
• Developed and implemented a refreshed benefits strategy tailored to team members' needs and regional requirements.
• Serve as the sole operator of the People function, managing global HR operations, the employee lifecycle, and compliance across three countries.
• Fully manage HRIS (Rippling), optimizing systems and automations to streamline onboarding, payroll, and org data; also led the full implementation of Deel as our EOR solution to compliantly support international team members.
• Own and facilitate the Senior Leadership Team meeting cadence, ensuring consistent strategy execution and team alignment.
• Created and operationalized company-wide employee check-ins, performance rhythms, and leadership feedback loops.

Early executive hire and builder of SamCart’s people function from the ground up during high-growth startup scale.

• Designed and executed the full People Ops strategy: values, culture, recruiting, onboarding, retention, engagement, and total rewards.
• Scaled the team from 20 to over 170 across multiple time zones, maintaining over 94% employee happiness over four years.
• Achieved over 90% team member retention during the hyper-growth phase.
• Built an internal Talent Aquisition engine that hired over 200 team members in 2.5 years, using a fully in-house team.
• Created all internal HR policies and team member handbooks, ensuring compliance, clarity, and cultural alignment.
• Led the migration from ADP to Gusto as our HRIS, and partnered with the VP of Finance to transition our 401(k) provider to Carta.
• Established and managed our UK-based entity, including international payroll, entity creation, tax/pension compliance, and contractor transitions, ensuring full alignment with local employment laws.
• Developed and facilitated high-impact onboarding, contributing to strong early engagement and performance.
• Orchestrated due diligence processes for $10M Series A (2020) and $82M Series B (2021) fundraising rounds.
• Led quarterly company-wide offsites (~$100K budget per event), reinforcing strategic alignment and culture.
• Chaired all senior leadership meetings and organization-wide communication cadences.

Managed flagship enterprise locations and led cross-functional team operations in a fast-paced, customer-focused environment.

• Operated the two largest buildings in Austin, including the first enterprise-only location.
• Managed P&L responsibilities for approximately $13 million in annual revenue and supported over 2,000 members.
• Managed a team of 12, focusing on team development, customer experience, and operational excellence.
• Maintained a member retention rate of over 90% through exceptional customer service and operational excellence.
• Recruited, onboarded, and trained team members across the Texas portfolio.

Led high-performing retail teams with a focus on people development, customer experience, and business results.

• Managed a team of 12, fostering a collaborative and accountable team culture.
• Drove to the store to consistently exceed sales goals (115% average to plan over three years).
• Recognized as the top-performing sales lead in the store.

Supported high-volume, elite clientele experiences in a premium wellness environment.

• Managed over 1,600 customer interactions weekly in a fast-paced, high-touch setting.
• Worked directly with high-profile and celebrity clients, upholding privacy and service standards.
• Supported the hiring and onboarding of studio team members.