Sophie Meisenzahl
Philadelphia,USA
Summary
Senior Sales Leader with experience managing ~$500M in club channel revenue across Costco, Sam’s Club, and BJ’s. Proven track record of driving distribution expansion, leading complex customer negotiations, and managing $100M+ trade investment to deliver profitable growth. Strong operator and strategist with deep expertise in forecasting, promotional planning, and cross-functional leadership within high-growth CPG environments.
Overview
9
9
years of professional experience
Work History
Senior Sales Director – Club Channel
Liquid I.V
Los Angeles, California
11.2023 - Current
- Own and lead a ~$500M club channel business across Costco, Sam’s Club, and BJ’s, setting overall strategy, execution priorities, and long-term growth plans
- Lead LIV’s largest and most strategic account, Costco (>30% of total revenue), driving market share and profitability through end-to-end account strategy
- Manage ~$150M trade investment, optimizing promotional strategy, pricing architecture, and ROI to deliver balanced top- and bottom-line growth
- Serve as primary decision-maker for club channel strategy, aligning internal and external stakeholders to drive execution against business objectives
- Shape long-term customer strategies across key accounts, influencing assortment, pricing, and promotional frameworks
- Lead strategic planning, demand forecasting, and inventory management to ensure strong service levels (OTIF/fill rate) and proactively mitigate risk
- Drive cross-functional alignment across supply chain, finance, marketing, and commercialization to support product launches, transitions, and key initiatives
- Expand distribution and portfolio presence, including growing Sam’s Club from 1 to 4 items in full distribution within two years
- Own full product lifecycle across club, including item onboarding, promotional planning, markdown strategy, and inventory transitions to optimize sell-through and minimize financial exposure
- Translate sell-through, event performance, and inventory trends into actionable strategies that improve velocity, reduce cannibalization, and enhance promotional ROI
- Partner with senior retailer stakeholders and distribution centers to influence decision-making and strengthen long-term strategic relationships
- Lead top-to-top (T2T) engagements with retailer leadership and internal Unilever stakeholders to align on priorities and drive business outcomes
- Recognized by Sam’s Club as Vendor of the Year – Consumables (2025)
Key Account Manager – Costco & Kroger
Reckitt
Parsippany, USA
01.2021 - 10.2023
- Own profit and loss (P&L) valuing $100M+ point-of-sale (POS) business
- Delivered $34.9M incremental consumption while driving +880 basis points of share growth
- Drove $11M to bottom line through successful negotiations of item price increases & terms
- Led new product development for total club, spearheading pack price architecture, building sell-in story, and creating packaging design & launch strategy
- Expanded Kroger POG through allergy expansion, adding 1,000 TDPs
- Surpassed topline financial targets through exclusive member centric creation of Enfamil NeuroPro CARE
- Utilized data-driven insights to secure full chain Enfamil distribution after 5-year gap
- Developed & mentored one full time direct report
Key Account Manager – BJ’s & Sam’s Club
Reckitt
Parsippany, USA
07.2019 - 12.2020
- Recognized as Salesperson of the Year 2020
- Developed customer-specific solutions that drove +13.3% net revenue and +107 basis points market share in FY20
- Conceptualized, sold-in, & launched 2 specialized formula offerings gaining +135 points of distribution
- Established cross-border formula partnership, exporting to 7+ countries, generating over $2M in sales to date
- Implemented price increases for core formulation innovation, enhancing margins while maintaining topline revenue
- Optimized trade spend through ROI's analysis, promotional scrubbing, & returns reduction resulting in top and bottom-line growth
Sales Analyst – BJ’s
Reckitt
Parsippany, USA
06.2018 - 06.2019
- Commercial Graduate Development Program
- Influenced buyer to reimagine formula category assortment through data storytelling resulting in +219 POD expansion & +23% POS
- Developed weekly reporting and NPD tracking using excel macros and power BI across six Reckitt categories valued at $40MM
- Conducted in-depth 4P analysis to inform business decisions affecting trade marketing budgets, promotional plots, and portfolio efficiencies
- Executed H2 purpose-driven plans, assortment expansion launch, and buyer planning meetings while acting as account manager during maternity leave
Territory Sales Manager – Walmart & Sam’s Club
Reckitt
Toms River, USA
06.2017 - 05.2018
- Commercial Graduate Development Program
- Promoted Reckitt Benckiser products across 36 Walmarts and Sam's Clubs in Toms River, NJ, enhancing brand visibility and customer engagement
- Cultivated relationships with Department and Store Managers to execute promotional activities, driving incremental sales of Reckitt products in high-traffic locations
- Facilitated sales of off-shelf display units, generating over $70,000 across 31 Walmart locations
Education
Bachelor of Science - Marketing, Biology
Pennsylvania State University
University Park, PA05-2017
International Studies -
Anglo-American University
Prague, Czech Republic05-2016
Skills
- P&L Ownership & Revenue Growth
- Trade Strategy & Investment Management
- Joint Business Planning (JBP)
- Forecasting & Demand Planning
- Promotional Strategy & ROI Optimization
- Negotiation Trained (GAP)
- Nielsen
- IRI
- Circana
- Numerator
- SAP Sunrise & Modus
- Power-BI
- Microsoft Office (Excel, PowerPoint, Word)
- Madrid
Personal Information
Title: Senior Director of Sales, Club Channel
Accomplishments
- Salesperson of the Year 2020
- Liquid I.V. Vendor of the Year 2025 at Sam's Club
Timeline
Senior Sales Director – Club Channel
Liquid I.V
11.2023 - Current
Key Account Manager – Costco & Kroger
Reckitt
01.2021 - 10.2023
Key Account Manager – BJ’s & Sam’s Club
Reckitt
07.2019 - 12.2020
Sales Analyst – BJ’s
Reckitt
06.2018 - 06.2019
Territory Sales Manager – Walmart & Sam’s Club
Reckitt
06.2017 - 05.2018
Bachelor of Science - Marketing, Biology
Pennsylvania State University
International Studies -
Anglo-American University