SOPHIE SCHUMACHER
CINCINNATI
Summary
Detail-oriented Assistant Merchant with a background in managing product development and strategic merchandise planning. Excel at communication, problem-solving, and time management to enhance team performance and meet company goals. Successfully met goals in previous roles by optimizing merchandise assortment and driving customer engagement strategies. Skilled at connecting product performance insights with creative storytelling to enhance brand presence and consumer engagement. Combines analytical rigor with a strong visual and editorial sense to bring ideas to life across channels.
Overview
9
9
years of professional experience
Work History
Assistant Merchant
R.G. Barry
Columbus
10.2023 - Current
- Assist in product selection, assortment planning, and seasonal line reviews.
- Manage product information across systems and tools, including item setup, attributes, images, and copy accuracy.
- Track sample management, ensuring timely delivery and accuracy for reviews and photoshoots.
- Assist in preparing hindsight recaps, line reviews, and forecasting reports.
- Partner with planning, marketing, sales, and e-commerce teams to execute assortments.
- Analyzed sales data from various sources to assist in making informed decisions about product selection.
- Collaborate with design, sourcing, and production teams to ensure product quality, pricing, and on-time delivery
- Conducted competitor analysis to inform pricing strategies and positioning decisions.
- Build and maintain detailed market books for the sales team and seasonal presentations.
Sales/Merchandise Assistant
Honey on Miami
Cincinnati
07.2022 - Current
- Analyze consumer behavior to identify opportunities for new inventory.
- Communicate with vendors to fulfill orders and business needs.
- Support buyer at tradeshows, vendor appointments, and product selection.
- Prepare PowerPoint decks for seasonal line orders.
- Utilize Heartland system to update inventory and ensure accurate stock levels.
- Provide excellent customer service by assisting customers in a friendly and professional manner.
Influencer
Self-Employed
02.2017 - Current
- Manage social media channels and developed campaigns to grow user base.
- Edit and proofread content to ensure accuracy and adherence to style guidelines.
- Develop and maintain relationships with influencers to increase brand awareness.
- Connect with brands to collaborate on sponsored content and campaigns.
- Utilize Adobe Creative Suite for photo, graphic, and video creation.
Social Media Specialist (Freelance)
Rooted Creative
Cincinnati
12.2021 - 07.2022
- Managed the company's social media accounts, increasing followers by 20% and engagement by 30%.
- Adapted design concepts to different formats: web, print, social media, and video.
- Collaborated with designers and copywriters to ensure media assets are on-brand.
- Coordinated with marketing teams to develop and implement influencer strategies that align with the target audience.
- Led and managed a team to conceptualize, style, and produce monthly content.
Education
Bachelor's of Science -
University of Rhode Island
05.2019
Skills
- Shopify
- Retail Math
- Excel (v-lookups, etc)
- Data Analytics
- SalesForce
- Creative Problem Solving
- Visual storytelling
- Project management
- Adobe Creative Suite
- Assortment planning
- Social media strategy
- Content creation
- Influencer collaboration
- Market research
Timeline
Assistant Merchant
R.G. Barry
10.2023 - Current
Sales/Merchandise Assistant
Honey on Miami
07.2022 - Current
Social Media Specialist (Freelance)
Rooted Creative
12.2021 - 07.2022
Influencer
Self-Employed
02.2017 - Current
Bachelor's of Science -
University of Rhode Island