Sophie Galich

Managed digital content across different platforms to promote ecommerce and loyalty programs. Developed dashboards for leaders, and facilitated presentations with with internal marketing teams and ad agencies to monitor brand standards and customer journey. Managed merchandising assets and content updates on headless and traditional CMS platforms. Developed loyalty programs using QR codes and related promotions. Maintained several partner relationships, including American Airlines and Chase. Worked cross-functionally with Analytics, Revenue, Loyalty, and Partnership teams.

• Managed global projects to translate content to as many as 10 languages, working with partners to localize and approve copy.
• Selected as product owner for a key partner relationship (Chase Credit Cards), ensuring the product is positioned to generate leads on both websites and mobile apps.
• Targeted content based on A/B testing and user profiles.
• Launched new partner programs by creating landing pages, banner ads, and call outs for websites and mobile apps.
• Improved results by monitoring KPIs and developing new benchmarks.

Devised and executed global digital marketing strategy for a medical device company. Established KPI to manage campaigns, benchmark success, and evaluated customer journey across channels, including web, SEO, and paid search. Assessed and adapted content strategy based on SEO analysis and A/B testing. Created landing pages and other digital assets, managing relationships with agencies. Directed end-to-end project management, including budgets.

• Increased conversion by launching/analyzing A/B test for landing pages.
• Implemented a paid search strategy, which included multiple high performing campaigns with a 12% or higher CTR.
• Managed website updates across 4 languages, optimizing medical device product pages with information for physicians and patients.
• Created dashboards that enhanced the ability of stakeholders ranging from senior leaders to sale staff to make data-driven decisions.
• Improved data capture and analysis for sales strategy by adding a form to track client engagement by area of interest.
• Enhanced skills using Salesforce data to track customer journey.
• Demonstrated expertise in CMS, web analytics, and marketing automation.

Built new and updated consumer-facing websites for a leading hotel corporation. Curated content from various departments, and enhanced it for SEO. Collaborated with local teams to develop strategy for digital marketing and merchandising.

• Played a lead role in optimizing processing of promotions, which led to a 51% increase in sales related content across hotel websites.
• Implemented best practices for SEO at the local level as well as process improvements across all websites.
• Tested and optimized the location of targeted offers on hotel websites, working on a team that drove a major campaign that achieved $2 million in revenue.
• Developed strategy to target different countries and languages.
• Managed search engine marketing (SEM) strategy and campaigns.

Monitored traffic to meet goals for SEO and revise keyword strategy.

• Performed A/B testing for landing pages and email campaigns.
• Increased keyword rankings by 1.25K in a 3-month period, which led to $9.75K increase in click value.
• Achieved a 50% increase in monthly SEO clicks over one month (869 in November to 1.36K in December).