Sounak Banerjee
Collierville,United States
Summary
Dynamic Data Science Advisor with a proven track record at FedEx Services, leveraging advanced machine learning models and data analysis to enhance customer lifecycle management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Data Science Advisor
FedEx Services
Collierville, United States
05.2023 - Current
- CDP - SAM Customers Lifecycle Management: Currently leading efforts to provide guidance to the Sales, Marketing, and Customer Experience teams in creating tailored experiences by utilizing SAM customer lifecycle models to drive proactive acquisition, growth, and retention journeys.
- CDP - Yield Tier Classification Model: Built a model that identifies premium yield tier customers, addressing one of the most significant adverse factors contributing to customer churn.
- Awards and recognition: Rising Star, Bravo Zulu.
Lead Decision Scientist
FedEx Express
Mumbai, India
04.2022 - 04.2023
- CIP - ShopRunner member acquisition and activation: Developed a retailer propensity model to target FDM enrollees and new ShopRunner members to make their first purchase at ShopRunner using advanced classification models that identify consumers with a high likelihood of buying from ShopRunner merchants in the next month.
- Churn Analysis: Led the initiative to create a dashboard to monitor churn in the U.S. domestic market on an ongoing basis.
Senior Marketing Analyst
FedEx Express
Mumbai, India
07.2019 - 03.2022
- TSS Emporio: Ran a simulation using the Microsoft Azure DevOps pipeline for over 20 brands to help identify cost-efficient services and the most appropriate origin that provides a transit time of 1 or 2 business days.
- Protect the base: Created a process to generate a monthly report to track and monitor USI pricing proposals, and share it with the strategic pricing team and senior leadership team to take necessary steps to deliver incremental revenue.
- Awards and recognition: Rising Star, Key Contributor Award - Received 200 FedEx stock options for outstanding contribution, Bravo Zulu.
Marketing Analyst
FedEx Express
Mumbai, India
09.2017 - 09.2019
- Moments of Truth (MOT): Created a fully automated dashboard using Spotfire and R for the Customer Service team to monitor customer satisfaction scores and verbatim feedback.
- Awards and recognition: Rising star, Bravo Zulu.
Business Analyst
General Mills
Mumbai, India
09.2015 - 09.2017
- Trade Forecasting: Developed predictive models using machine learning algorithms to forecast shipments (30, 60 days prior) of all products for two big customers, and also built a user-friendly UI to check the impact of price, promotion strategy, and seasonality on point of sales and shipments.
Statistical Analyst
Covacsis Technologies Pvt. Ltd
Mumbai, India
05.2014 - 09.2015
- Golden batch: Created an algorithm to find the best batch of medicines in real time on the pharmaceutical manufacturing shop floor.
Education
MASTER OF SCIENCE (M.S.) - APPLIED STATISTICS & INFORMATICS
IIT Bombay
Mumbai05.2014
BACHELOR OF SCIENCE (B.S.) - STATISTICS
Calcutta University
Kolkata06.2012
Skills
- Classification models
- Time series models
- Text analysis
- Data analysis
- Python, PySpark
- Microsoft Azure
- MLOps
- SAS
- SQL
- R
- Spotfire
- Business intelligence
- Problem solving
- Leadership
- Mentoring and coaching
Certification
- The Consultative Mindset, Wilson Learning
- Leadership Principle, Harvard Business School Online
- Quality Driven Management Expert, ASQ
- Big Data Analytics, IIM Ahmedabad
- Business 360, Columbia Business School
Timeline
Data Science Advisor
FedEx Services
05.2023 - Current
Lead Decision Scientist
FedEx Express
04.2022 - 04.2023
Senior Marketing Analyst
FedEx Express
07.2019 - 03.2022
Marketing Analyst
FedEx Express
09.2017 - 09.2019
Business Analyst
General Mills
09.2015 - 09.2017
Statistical Analyst
Covacsis Technologies Pvt. Ltd
05.2014 - 09.2015
MASTER OF SCIENCE (M.S.) - APPLIED STATISTICS & INFORMATICS
IIT Bombay
BACHELOR OF SCIENCE (B.S.) - STATISTICS
Calcutta University
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