Soviljot Behl
New Jersey City,New Jersey
Summary
Seasoned data science and analytics leader with over 12 years of experience in data science, product management, and the delivery of large-scale digital transformation programs for global CPG majors. Expertise spans media effectiveness, strategic revenue management, connected insights, omnichannel strategy, shopper marketing, and product positioning strategy.
Overview
14
14
years of professional experience
Work History
Principal Consultant - Data Science
Fractal Analytics
New York, NY
03.2023 - Current
- Leading the consulting and delivery of the overall demand analytics practice across the US and UK for one of the biggest CPG clients at Fractal (Project Value ~ $6MM)
- Managing the Account P&L and leading a team of 100+ business consultants, data scientists, data engineers, and design experts in the end-to-end consulting and delivery of analytical solutions, including deployment on Azure cloud.
- Working closely with senior business stakeholders in translating business requirements into analytical solutions and articulating analytical solutions into actionable business insights in the form of a compelling story.
- Subject matter expert in the areas of connected insights, marketing/media optimization, price-n-promo (trade funds) optimization, and customer and shopper analytics across domains and industries.
- Responsible for consulting, data science team building, including the hiring of engagement managers and data scientists across markets (U.S., U.K., and India)
Lead Data Scientist
Fractal Analytics
Gurgaon, Haryana
11.2021 - 10.2023
- Overseeing the data science development for 10+ analytics products, including PPA, Digital Commerce Forecasting, MTA, SRM, MMM, retail media measurement, and 360 spend optimization for leading CPG companies.
- Leading GenAI pilots, such as the development of a conversational insights engine, DCOM content generation, etc.
- Collaborating with business stakeholders across Demand Analytics (SRM, Digital Commerce, and Marketing) to capture requirements and deliver actionable insights.
- Enhancing productivity and efficiency through Data Science Accelerators, and driving the standardization of data science approaches.
- Managing a team of 25+ data scientists, providing guidance, and aligning activities with business priorities.
Senior Data Scientist
Fractal Analytics
Gurgaon, Haryana
07.2015 - 10.2021
- Leading a team of data scientists working on the development of machine learning platforms across marketing, e-commerce/digital customer development, finance, and retail marketing space.
- Leading large-scale big data projects from inception to completion.
- Designed and developed a neighborhood analytics platform using the Google Maps API and machine learning techniques, using Python, Pyspark, and JavaScript.
- Working on predictive analytics to forecast category and planning.
Test Engineer
Infosys Technologies
Hyderabad, Telangana
06.2011 - 03.2013
Education
MBA - Marketing
K.J Somaiya Institute of Management Studies
Mumbai, India05-2015
Bachelor of Technology - Computer Science
Punjabi University
Patiala, India06-2013
Skills
- Project management
- Stakeholder Management
- Team leadership & development
- Supervised & Deep-Learning ML Algorithms
- Omni Channel & E-com Strategy
- Retail Media Measurement
- MMM & Connected Insights
- Gen AI
Timeline
Principal Consultant - Data Science
Fractal Analytics
03.2023 - Current
Lead Data Scientist
Fractal Analytics
11.2021 - 10.2023
Senior Data Scientist
Fractal Analytics
07.2015 - 10.2021
Test Engineer
Infosys Technologies
06.2011 - 03.2013
MBA - Marketing
K.J Somaiya Institute of Management Studies
Bachelor of Technology - Computer Science
Punjabi University
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