Sowmya Sundareswaran

• Led growth strategies for a portfolio of pharma and healthcare clients.
• Led large-scale digital marketing engagements, and developed enterprise omnichannel marketing capabilities for clients to achieve personalization at scale.
• Collaborated with senior executives and C-suite leaders on the client side to steer business transformation.
• Spearheaded development of innovative solution offerings (including Gen AI) in partnership with tech and strategy teams.

• Led delivery of enterprise omnichannel marketing and business transformation engagements for major pharmaceutical clients (portfolio revenue exceeded $25M)
• Designed and developed a scalable business model integrating various Publicis agencies together and architecting unique and innovative solutions for our clients
• Led cross functional teams spanning multiple agencies (total team size over 100) to deliver large transformation initiatives
• Executed pioneering pilot projects for major pharmaceutical clients in collaboration with Publicis Agencies.
• Examples of innovation pilot programs included: Gen AI driven content development, AI driven dynamic segmentation, and use of our identity solutions to drive personalization at scale
• Responsible for building and scaling up the team to support client engagements

• Led the strategy and growth of the Advanced Analytics practice within Havas Health, the first data and analytics practice in the Havas Health network focused on providing AI-driven audience intelligence, omnichannel journey orchestration, and advanced data science capabilities for healthcare clients.
• Developed and executed go-to-market strategies for core product offerings.
• Led business development, organic up-sell opportunities, as well as new business RFPs/pitches to grow the practice.
• Drove the success of advanced analytics at Havas Health, achieving approximately 9MM in revenue through engagements with premier biopharma clients.
• Led a team of advanced data science and analytics SMEs to design and deliver foundational AI/ML-driven analytics programs for large pharma clients.
• Strategic partner and advisor to senior client executive leaders for top pharma clients
• Developed staffing model and roadmap for recruiting key talent on the team including a mix of Strategists, Advanced Data Scientists and Technologists
• Provided strategic input for identification of data partners, vendor partners required for our service offering
• Responsible for leading the omnichannel transformation and advanced analytics roadmap for a large biopharma brand
• Led a cross-functional multi-agency team to define the 2023 plan for evolving omnichannel customer experience, advanced analytics, and tech capabilities (foundation for a 10% increase in 2023 budget to ~28MM across a portfolio of indications for HCP marketing)

Led digital marketing strategy and business transformation for large pharma clients

Led the HCP digital marketing strategy for a global biopharma, rare disease brand portfolio:

• Designed data-driven, omnichannel marketing programs for physicians and patients.
• Defined brand strategic goals, audience targeting, and segmentation strategy, customer journeys, and partnered with analytics on measurement, reporting, and insights delivery.
• Identified opportunities to transform the client's digital marketing strategy using data-driven insights.
• Strategic recommendations contributed to increased HCP digital engagement, increased Rx, and improved marketing ROI across all brands.

Led strategy for a portfolio of enterprise marketing tech transformation initiatives in collaboration with Digital Tech team:

• Developed strategy for Virtual Conferences and Events
• Delivered virtual conference solution for a major brand as part of a pilot program (on time, within budget)
• Led strategy for client patient services portal
• Led strategy for enterprise preference center rollout
• Led strategic initiative focused on digital marketing maturity assessment for the client; and driving towards a digital transformation roadmap
• Strategic partner responsible for providing advisory services for client executive leadership team and stakeholders
• Led implementation of client marketing planning workshops using Epsilon’s proprietary methodology to assess companies’ issues, opportunities and needs
• Delivered strategic transformation roadmaps to guide client marketing evolution
• Led pilot Omnichannel project on another client, contributed to growth and expansion of strategy and insights services (new business win)
• Managed and coached junior team members on the team

• Led a portfolio of client engagements for large pharmaceutical companies totaling more than $7 million in revenue.
• Led cross-functional teams of up to 30 resources across Strategy, Insights, Campaign Planning, Analytics, Operations, and Technology functions.
• Responsible for financial P&L and achieving revenue targets for each client engagement.
• Led the growth of the largest client account from approximately $3 million in annual engagement revenue in 2015 to a projected $6.7 million in 2017.
• Responsible for the overall delivery of the Omnichannel Marketing strategy and solutions for clients.
• Led all aspects of omnichannel marketing for clients, including brand planning, marketing strategy, planning and execution, technology, data-driven analytics, and customer insights.
• Introduced new marketing capabilities, including machine learning and predictive analytics, to help brands achieve growth in revenue, positive Rx lifts, and earn patient loyalty.
• Collaborated with client digital marketing teams to measure campaign strategy effectiveness, and transform existing marketing programs and processes based on data-driven insights.
• Partnered with client executive leadership, agencies, vendors, to provide subject matter expertise and drive key decisions informing marketing strategy, channel selections, technology platforms, and marketing execution.
• Provided ongoing recommendations to optimize marketing processes and technology.
• Facilitated the reduction of campaign execution time by 20%, as well as post-campaign performance analytics time by 10% for key brands, through automation and process improvements.
• Helped our largest client achieve positive Rx lifts and exceed marketing ROI goals for all their major supported brands. One major brand exceeded projected revenue for the year by 150%
• Led the expansion of the team to leverage offshore delivery services for analytics and operations to help reduce overall resource costs for the portfolio.

Led a portfolio of three nonprofit client engagements, totaling more than $3.5 million in revenue:

• Managed ongoing marketing data strategy, data processing, campaign execution, data analytics and reporting.
• Led multiple cross-functional teams of up to 20 across all three projects within the Technology Services division.
• Responsible for overall financials of the portfolio – ensured profitability of projects, and steady growth of annual revenue across all clients.
• Developed a resource model to leverage offshore teams which reduced operating cost.
• Planned expansion of marketing channels to include social media for one of the clients, resulting in a 7% revenue increase.
• Delivered a strategic marketing platform for a large non-profit client through conception, development, and ongoing operation.
• This project enabled a 360-degree customer view database and integrated multi-channel marketing for the first time within the vertical, laid the foundation for future phases, and was scalable to other nonprofit clients.
• Steered key internal initiatives geared toward technology enhancements and operational efficiency improvements.

Solution Manager for Financial Services Solutions

• Managed a $2 million marketing database engagement for a financial services client.
• Led a cross-functional team of seven, responsible for running an existing marketing database solution and supporting campaigns and analytics.
• Successfully ensured that the account was profitable and exceeded client Service Level Agreement (SLA) requirements.
• Implemented key enhancements to the database solution and infrastructure to improve data security and update processes.
• Introduced a strategic quality assurance framework to mitigate data quality issues.
• Reduced ongoing operational expenses by introducing additional automation of database processes, and resource optimization.

Program Lead – Business Process Transformation Framework

• Conceptualized and implemented a strategic framework to facilitate end-to-end business process reengineering solutions for telecom companies.
• Led a team of four business and technical analysts to develop the complete business process inventory, leveraging past projects.
• Applied the business process framework to accelerate process transformation at three leading European telecom companies.

Training Manager – Oracle CRM Implementation for a Large Swedish Telecom Company

• Planned and delivered a training program for a 1,600+ person customer service organization at a leading Swedish telecom company.
• Defined the training scope and developed a comprehensive training curriculum and content encompassing six Siebel CRM modules.
• Managed training content development teams across three countries – US, Sweden and India

Enterprise Change Control Board Manager – Telecom Acquisition

• Led the Change Control board for a large Telecom Acquisition project
• Created a comprehensive Change Management plan to manage Change Requests across 20+ systems
• Successfully managed the prioritization and deployment of 500+ Change Requests, across 30+ onshore and offshore teams, over a span of 6 months

Business Process Transformation Lead – Oracle ERP Implementation for a Telecom Acquisition

• Led business requirements and process development for Oracle Financials suite, Oracle Inventory Management, and Oracle Enterprise Asset Management
• Conducted future state vision workshops with client leaders to define process flows that streamlined operations and reduced transaction times
• Worked with technical development teams to support design, development, testing and deployment

Business Analysis Lead - Property Management System Implementation at a Large Hospitality Firm

• Led the requirements gathering and analysis for a property management system implementation.
• Performed current state gap analysis and defined future state process flows in alignment with business vision.
• Managed a team of business analysts to develop and document detailed Use Cases, Business Requirements.

Project Consultant – Business Transformation Program at a Large Telecom firm

• Coordinated project management activities for a business transformation program spanning 30 disparate teams and vendors.
• Managed and tracked project milestones, dependencies, prioritized issues and action items, and handled escalations