Summary
Overview
Work History
Education
Skills
Certification
Volunteering and Leadership
Affiliations
Timeline
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Spencer Berryman

North Providence,RI

Summary

Dedicated communications professional with extensive experience in the financial services industry. Adept at navigating the intricate landscape of both external and internal communications, I possess a proven track record of developing and executing comprehensive strategies to enhance brand reputation, engage stakeholders, and drive organizational objectives. Skilled in crafting compelling narratives, managing media relations, and fostering robust internal communication channels, I excel in delivering impactful messaging that resonates with diverse audiences. With a keen understanding of industry dynamics and a strategic mindset, I am committed to driving positive outcomes and elevating the visibility and credibility of financial institutions.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Commercial & Business Banking Communications Officer

Citizens
Johnston, RI
07.2022 - Current
  • Responsible for managing the complete editorial workflow for the weekly Commercial Banking colleague newsletter, as well as the Commercial & Business Banking intranet platforms. This includes oversight of content editing, and proofreading, strategic design of newsletters and webpages, and evaluation of their impact.
  • Conduct thorough research, craft compelling narratives, and publish impactful stories aimed at elevating awareness of the capabilities, achievements, and exceptional talents within Commercial and Business Banking.
  • Provide dedicated support for communication and engagement initiatives tailored to the leaders within Commercial and Business Banking and facilitate effective communication strategies to enhance stakeholder engagement and support business objectives.
  • Secure and manage high-impact earned media placements across prominent national and local outlets. Amplifying brand visibility, strengthening credibility, and contributing to Citizens' overall reputation.

Consumer Banking & Enterprise Experience Associate

Citizens
Westwood, MA
06.2021 - 07.2022
  • The Consumer Banking Leadership Development Program is an intensive 12-month rotational initiative crafted to equip participants with the essential skills and insights necessary for a thriving career banking.
  • Completed rigorous rotations spanning key business functions including Marketing, Digital Banking, Wealth Management, and Corporate Communications, designed to provide comprehensive exposure, hands-on experience, and empower participants to emerge as adept leaders.
  • Engaged directly with senior executives across diverse divisions and benefited from personalized mentorship throughout the program duration.

Early Career Development Program

Citizens
Westwood, MA
06.2021 - 09.2021
  • The Early Career Development Program (ECDP) stands as a comprehensive 4-month initiative crafted to provide newly onboarded colleagues with a robust foundation in the intricacies of the financial services industry and equipping participants with the requisite knowledge, skills, and insights essential for navigating the complexities of the financial landscape with confidence and acumen.
  • Spearheaded a cross-functional team comprising four esteemed colleagues in a strategic business initiative aimed at addressing a critical enterprise challenge. Our collaborative efforts culminated in a comprehensive analysis and innovative solutions presentation, delivered to a distinguished panel of executives.

Education

Bachelor of Science - Marketing

University of Massachusetts Dartmouth
North Dartmouth, MA

Skills

  • Microsoft Office
  • Adobe Creative Cloud
  • Generative AI & Prompt Engineering
  • Public Relations
  • Content Creation
  • Editing & Proofreading
  • Media Relations
  • Press Releases
  • Corporate Communications
  • Newsletters

Certification

  • HubSpot Social Media Marketing
  • IBM Generative AI Fundamentals Specialization
  • University of Colorado Boulder Introduction to Public Relations & the Media Specialization

Volunteering and Leadership

New Bedford Health Initiative - Outreach Coordinator

  • The New Bedford Health Initiative (NBHI) is local organization dedicated to serving the homeless community of New Bedford, MA. We offer clothing drives, free haircuts, basic health checks and wound care, and blessing bags, which consists of things such as hand sanitizer, toothbrushes and tooth paste, feminine care products, diapers, and more.
  • As Outreach Coordinator I work closely with local homeless shelters that we partner with to schedule our volunteer time.

Citizens PRISM Business Resource Group (BRG) - Communications Pillar Lead

  • PRISM's mission to is to serve as a catalyst to build awareness and offer insight into multicultural customers, colleagues, and communities with a goal of ensuring equal opportunity, access to professional growth and economic development.
  • In my role I managed the BRG distribution list, shared event recaps and programming plans with DE&I partners, and crafted member communications in support of BRG activities.

RI Banker’s Association Bank Forward Program - Marketing Subcommittee 

  • The Bank Forward Outreach Initiative seeks to engage low- and moderate-income communities, especially communities of color, in an important partnership to increase diversity, opportunities, and equity in the financial services sector.
  • We work to create awareness and interest, among youth and young adults, of the opportunities and benefits that flow from a career in banking.

Citizens - Peer Mentor

  • Enable new colleagues to become knowledgeable about department practices and organizational culture in a short period.
  • Ensure that routine queries regarding basic operational issues are dealt with expeditiously.
  • Provide advice and guidance regarding the day-to-day aspects of working within Corporate Communications at Citizens.

Citizens - Influencer Network Member

  • Test, learn, and share feedback on important initiatives such as new HR technology and product innovations.
  • Generate excitement and support for strategic priorities and various business initiatives.
  • Ask questions, share feedback, and help shape future new products, technology, or benefit offerings.

Affiliations

  • Bass playing
  • Electric guitar
  • Editing podcasts
  • Watching movies
  • Basketball
  • Exercising

Timeline

Commercial & Business Banking Communications Officer

Citizens
07.2022 - Current

Consumer Banking & Enterprise Experience Associate

Citizens
06.2021 - 07.2022

Early Career Development Program

Citizens
06.2021 - 09.2021

Bachelor of Science - Marketing

University of Massachusetts Dartmouth
Spencer Berryman