Spencer Galbreath
Studio City,CA
Summary
Specialties: digital marketing strategy; customer acquisition and retention; digital branding / advertising (search engine marketing, video, display, social, mobile); brand content development; social media marketing; e-commerce; website usability; publicity; international marketing, experience with managing and measuring campaigns. Have an entrepreneurial spirit, self-starter, extremely detail-oriented, technologically savvy and a team player.
Overview
24
24
years of professional experience
Work History
Co-Founder / CEO
DRI Inc
12.2014 - Current
- Versatile, resourceful and results-oriented marketing professional who generates outstanding marketing campaigns and business growth
- Over 15 years experience leading metrics-focused marketing and advertising programs
- Experience building and leading a successful e-commerce sales (customer acquisition) channels along with creative out the box thinking.
Sr. Director Of Marketing / Branding Consultant
Metropoulos & Co
01.2014 - 12.2014
- Provided creative digital marketing engagement to all company brands to ensure proper activation to various target markets
- Strategic planning on consumer marketing & brand awareness adequately informed and prepared reports for various departments
- Provided leadership and support for digital design development and implementation for all brand related projects
- Conduct research to provide sales, marketing teams independently and as assigned
- Maintain a constantly updated marketing campaigns programs to appeal to the various market demographic
- Draft email correspondence on behalf of senior executive team to ensure time Sensitive deadlines are met
- Manage all marketing teams of approximately 10-15 people budgets for the various brands to ensure ROI
- Manage and interacted with company consultants, co-ops stores, street teams & sales reps to ensure go to market questions and concerns were being properly handled
- Answer all work emails promptly, accurately and politely both during and after business hours
- In charge of all branding elements for the labels artist
- Handle all sponsorship engagements and activations
- Versed in collaboratively settings with teams to ensure the bottom line deadlines are met
- Focus on new digital marketing opportunities that can bring increase growth to all projects aliened with the brand ie: native advertising and marketing
- Forward thinker able to apply vision to projects life-cycle.
Executive Consultant
DJ Skee / Skee Music Inc
01.2010 - 12.2013
- Develop and maintain executive partnerships traditional & non-traditional
- Manage the digital creative process / product development of all marketing campaigns a team of 5 direct reports.
- Knowledgeable on youth /pop culture and developing strategies for target demographics
- Develop and implement integrated digital marketing plans and strategies
- Prioritize and multi-task various projects in order to meet all appropriate deadlines
- Responsible for all digital Cross Marketing / Branding and endorsement opportunities
- Lead & develop digital marketing managers & interns
- Maximize all areas of digital marketing sales potential
- Manage and overseen all digital creative / marketing project operations
- Head of all advertising, marketing, digital marketing, promotional materials to ensure their success of a project
- Track industry trends and implement strategic adjustments when applicable
- Created, implemented and managed budgets
- In charge of branding of the clients' and or artist craftsmanship
- Managed the creative process for all product/ client development with in budget
- Oversaw the delivery of all marketing, sales, advertising and promotions
- Managed all product design from conception to release
- Experienced in budget allocation, forecasting, contract negotiating, marketing, imaging, strategic planning & project management
- Managed, facilitated, supervised and communicated with Producers, Directors, Artists, Retailers, Managers, Attorneys, Studio Executives, Account Executives to deliver final approved materials for each project on schedule satisfactorily
- Researched, reviewed, selected, negotiated and licensed brands to increase revenue
- Responsible for leading and overseeing marketing efforts for the Skee brand
- Sr
- VP of Marketing & Brand Management.
Sr. VP of Marketing & Brand Management
Maloof Entertainment / Interscope Records
02.2007 - 01.2010
- Managed multi digital platforms of marketing programs to impact various artist campaigns
- Develop, maintain & lead promotional / marketing partnerships for out source partners approximately a small team of 3
- Manage / Directed all creative for label & artist
- Maintain, update and analyze all productivity for label artist
- Develop and implement integrated marketing plans and strategies for label artist
- Prioritize and multi-task various projects in order to meet all appropriate deadlines
- Responsible for digital Cross Marketing opportunities
- Develop alternative revenue streams
- Maximize all areas of potential artist markets
- Design & execute digital marketing campaign strategies custom tailored for label artist
- Support strategic business objectives by infusing digital recommendations into broader marketing plans
- Project manage miro-sites, websites & splash pages with various vendors
- Establish and spearhead new relationships with technology vendors & online partners
- Domestic and International digital Sales Experience
- Develop and maintain public relation strategies along with in house PR team / executives
- Experience in developing digital campaigns, integrated sites, building/running online and ground street teams, and grass roots marketing
- Supervised and delivered all creative, production branding marketing endorsement deals for artist
- Head of Music & Marketing Development.
Head of Music & Marketing Development
Passport Control Entertainment & Management
04.2005 - 02.2007
- Recruited, hired and trained all staff members
- Created, implemented and managed budgets
- Responsible for Grass Roots marketing
- In charge of branding of the clients' craftsmanship
- Managed the creative process for all product/ client development
- Oversaw the delivery of all marketing, advertising and promotions
- Managed all product design from conception to release
- Maintained open communication with all levels and areas of business
- Solid knowledge and understanding of all aspects of the business including but not limited to, online marketing, b2b, b2c, b2d, A&R, sales, new media, publicity, marketing, production
- Identified and developed new areas of profit
- Developed successful partnerships with strategic planning
- Conducted extensive market research
- Lead all sales, marketing, public relation, legal and operational aspects.
- Led live music performances and rehearsals, directing musicians to achieve top-notch performances.
- Developed musicians'' skills through focused rehearsals, ensuring high-quality performances.
- Built strong relationships within the community by organizing outreach programs and educational workshops.
- Organized seasonal programming schedules that catered to varied audiences preferences while considering performers availability.
- Selected and arranged music for two holiday performances and special events.
- Planned and scheduled rehearsals and performances and arranged details such as locations, accompanists and instrumentalists.
- Fostered a positive rehearsal environment, promoting open communication and constructive feedback among musicians.
- Handled requests for specific musical selections.
- Developed and maintained relationships with artists, producers and other music professionals.
- Oversaw auditions, recruiting talented musicians to expand the ensemble''s capabilities.
- Managed budgets effectively, allocating resources to support various music department needs.
VP Of A&R (Artist Repertoire)
Amaru Entertainment / Interscope Records
04.2000 - 05.2005
- Primary A & R Executive on the following projects: 'Loyal To The Game', 'Tupac Resurrection' soundtrack, 'Better Dayz', 'Until The End of Time', 'The Rose That Grew from Concrete'
- Hired and Signed producers
- Directed album art work
- Liner notes and sequencing and transcribing lyrics
- Developed the best song for single production
- Mastering
- Hands on experience with artist contracts, studio masters, and management agreements
- Assisted Ms
- Shakur with various business ventures, foundation and daily office duties
- Organized all Human Resources paperwork with and for all artists and producers
- Developed marketing strategies
- Provided essential feedback and knowledge input that effectively impacted the company throughout various markets
- Compiled Soundscan activity for domestic/ international sales
- Monitored trends at clubs, conferences, events and street level to ensure and maintain a competitive profile
- Supervised and managed musical Vault to ensure proper maintenance.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Identified opportunities to improve business process flows and productivity.
Education
Music business Management, Entertainment Marketing, Legal and Practical Aspects of the Industry -
Santa Monica College
Santa Monica, CA01.2003
Skills
- Advertising
- Office
- Art
- Outlook
- Artist
- B2b
- Brand Management
- Negotiating
- Branding
- Budgets
- Online marketing
- Business Management
- Project management
- Forecasting
- Market
- Excel
Proficiency
- Word
- Excel
- Microsoft Office
- Power Point
- Outlook
- PC
- Mac
Languages
sign language
Native or Bilingual
Timeline
Co-Founder / CEO
DRI Inc
12.2014 - Current
Sr. Director Of Marketing / Branding Consultant
Metropoulos & Co
01.2014 - 12.2014
Executive Consultant
DJ Skee / Skee Music Inc
01.2010 - 12.2013
Sr. VP of Marketing & Brand Management
Maloof Entertainment / Interscope Records
02.2007 - 01.2010
Head of Music & Marketing Development
Passport Control Entertainment & Management
04.2005 - 02.2007
VP Of A&R (Artist Repertoire)
Amaru Entertainment / Interscope Records
04.2000 - 05.2005
Music business Management, Entertainment Marketing, Legal and Practical Aspects of the Industry -
Santa Monica College
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