SPENCER HALL

Edit/rewrite list descriptions according to style guides and targeted keywords, assisted by AI tools.

Wrote client-side creative and business copy, including for American Specialty Health, Glidewell Dental, and American Writers and Artists Institute.

• Projects include digital flyers, Facebook ads, Amazon and Magento product descriptions, real estate professional bios, press releases, and case studies.

Collaborated with senior editor on affiliate marketing for online brands covering home goods and appliances, travel, and pets.

• Managed 8-10 freelance writers on monthly budget of ~ $10k.
• Wrote 2-4 product articles weekly, in addition to direct response copy for email newsletters and sequences.
• Wrote three of our top five best-performing email newsletters, achieving typical open rates of 65-75% and click-through rates of 2-3.5%.

Supported content calendar planning and assigning and edited articles to improve readability and impact.

• Copy-edited 240+ articles in health/wellness, lifestyle, and personal finance verticals.
• Supported SEO/keyword strategy using SEMrush research tools and assigned topics to freelance writers.
• Designed new website category taxonomies and recategorized over 60k articles.

Wrote and edited landing page and service page copy for a marketing agency specializing in SEO that builds websites that rank high in SERP. Clients included those in the construction, landscaping, restaurant, golf, and printing industries.

• Wrote/rewrote copy for 46 websites of small businesses using client briefs.
• Incorporated SEO keywords into copy and wrote metadata descriptions.

Composed Disney-style original music and lyrics for an $18k musical production with an audience of over 530 people.

Maintained project management, editing, QA, and production operations for print and digital course readers in STEM, humanities, business, and law subjects.

• Proofread, edited and evaluated final copy to verify content aligned with established guidelines, including syllabi, TOC, assessments, rubrics, and bibliographies.
• Liaised with faculty and department coordinators about course reader orders.
• Produced over 350 course titles and developed streamlined content editing and production guidelines for editors
• Reduced average course reader production time by 25% based on strategic work allocation and revised production guidelines.

Maintained graduate department office and provided clerical services.

• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
• Conducted office inventory and ordered supplies.
• Assembled high volume of exams for faculty.