SPENCER MARTENSON
Summary
Product marketing leader with 10+ years experience orchestrating complex, cross-functional initiatives that enhance customer awareness, preference, product adoption, and brand loyalty for the largest global technology firms.
Overview
11
11
years of professional experience
Work History
SR. PRODUCT MARKETING MANAGER, SAP
Amazon Web Services
04.2020 - Current
- Lead strategic positioning and go-to-market for AWS’s SAP business, aligning 10-figure revenue goals with shifting customer and partner dynamics. Own all content across web, blog, and executive channels, as well as high-impact sales enablement used across the global AWS field org.
- Serve as the connective tissue between product, sales, engineering, PR, and alliances — driving consensus on high-stakes announcements, resolving partner friction, and shaping AWS’s strategic posture on SAP through joint messaging, launch strategy, and executive engagement.
- Own AWS’s thought leadership strategy for SAP — trusted to craft the AWS CEO’s first public speech, lead analyst engagement with Gartner and ISG to consistently secure AWS’s top leadership position in market-defining reports.
SR. PRODUCT MARKETING & BUSINESS UNIT LEAD
Allytics
01.2020 - 04.2020
- Owned product marketing and technical subject-matter expertise across the organization.
- Led 6-person team dedicated to thought leadership in key accounts including AWS, Cisco, Dell, and Siemens
- Functioned as an individual contributor in Sr. PMM capacity
PRODUCT MARKETING MANAGER/ SR PRODUCT MARKETING MANAGER
Allytics
09.2014 - 01.2020
- Leveraged subject matter expertise to build strong marketing campaigns for a variety of technology solutions.
- Synthesized inputs from SMEs across product, sales, and marketing orgs to drive core value proposition and content execution.
- Facilitated growth of key accounts through strong client relations and consistent delivery of high-quality projects.
Education
BACHELOR OF ARTS - Business Administration, Marketing Concentration/English Minor
Western Washington University
Bellingham, WA08.2014
Skills
- Marketing strategy
- Messaging and positioning
- Executive communications
- Strategic partnerships
- Enterprise sales enablement
- Product/feature launch
- Competitive analysis
- Product roadmap management
- Enterprise negotiation strategy
- Audience segmentation
- Buyer behavior
- Customer journey
Timeline
SR. PRODUCT MARKETING MANAGER, SAP
Amazon Web Services
04.2020 - Current
SR. PRODUCT MARKETING & BUSINESS UNIT LEAD
Allytics
01.2020 - 04.2020
PRODUCT MARKETING MANAGER/ SR PRODUCT MARKETING MANAGER
Allytics
09.2014 - 01.2020
BACHELOR OF ARTS - Business Administration, Marketing Concentration/English Minor
Western Washington University
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