Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Spencer Martin

Bountiful,UT

Summary

Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successful track record with improving KPI performance on paid social and search platforms and driving revenue driving organic growth through SEO optimizations and strategic execution.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Enterprise Advertising Manager

97th Floor
West Valley City, United States
02.2023 - Current
  • Manage large enterprise clients in B2B SaaS, B2B, B2C, and large multi-location franchise accounts.
  • Manage over 2 million dollars in ad spend a year across multiple platforms, including Meta, LinkedIn, Google Ads, StackAdapt, 6sense, and Bing.
  • Lead all paid media strategy reporting and execution reporting.
  • Build relationships and trust with clients through intentional strategy, transparent reporting, and proactively increasing results.
  • Oversee and mentor paid ad specialists on strategy and optimizations for key clients.

Search Engine Optimization Specialist

97th Floor
Lehi, United States
08.2022 - 02.2023
  • Lead keyword research, technical optimizations, on-page optimizations, and backlink strategies for key clients such as 1st Phorm, SOLD.com, Just Paddles, Just Bats, and other key large enterprise-level clients.
  • Lead out market research to advance 97th Floor's SEO strategies and processes.
  • Planned and implemented SEO strategies to boost organic traffic for clients in SaaS, B2B, DTC, and multi-location franchises.
  • Performed technical SEO audits to diagnose issues with a site's structure, page speed, indexing.
  • Monitored competitor activities related to SEO efforts in order to stay ahead of the competition.
  • Provided ongoing recommendations on improving the website's usability and accessibility from an SEO perspective.

SEO Intern

97th Floor
Lehi, United States
08.2021 - 01.2022
  • Utilized various functions in Google Sheets to interpret data used to help boost clients' SEO performance
  • Created high intent keyword lists for future high ranking search content for clients
  • Analyzed and reported effects of algorithm updates.

SEO Freelance

Self-employed
Bountiful, Utah
05.2023 - Current
  • Developed and implemented SEO strategies to increase organic search engine rankings.
  • Diagnose key issues holding back organic rankings, such as technical issues, keyword cannibalization, internal link audits, SERP analysis, and backlinking strategies.
  • Keyword research in various industries.
  • Competitive analysis looking at clients' market share, SEO strategy, and opportunities compared to top competitors.
  • Crafted and executed technical audits, multi-location optimizations, and citation building to boost VASA's SEO rankings for all locations.

Freelance Google Ads Manger

Self-employed
Bountiful , Utah
01.2023 - 10.2023
  • Audited and restructured Google Ads account for Lakanto, leading to a 62% increase in revenue and a 47% increase in ROAS.
  • Managed and created strategy for all of Epic's clients leading to overall MoM increases in leads on all accounts.

Digital Marketing Specialist

Epic Marketing
Draper, United States
05.2022 - 06.2022
  • Design and implement SEO processes to track and report to customers
  • Implement white-hat SEO best practices to improve search rankings
  • Wrote schema markup to boost local search rankings for clients.

Marketing Specialist

TRAX PowerSports
Bountiful, United States
10.2020 - 06.2022
  • In charge of creating and implementing our marketing strategy on Social Media and Web
  • Content creation, web design, email campaigns, and general social media advertising.
  • Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
  • Managed Google ads accounts driving machine rentals and cabin rentals.

Co-Owner

Sunnyside Corals
, United States
12.2019 - Current
  • Increased organic revenue 864.34% year over year
  • Created and implemented holistic marketing strategies to help Sunnyside grow 80% revenue on average YoY. Allocating budget and resources to SEO, Email, PPC, Backlink acquisition, Social Media, and popular forums.
  • Performed customer service duties by maintaining relationships.

Digital Marketing Manager

Standard supply and electronics
west valley, utah
12.2019 - 04.2020
  • Update website and social media platforms
  • Installed Google Analytics and Facebook pixel
  • In charge of running ads and upkeep of their Facebook page
  • Taking pictures and videos and editing them in Adobe to put on their website and Facebook to help promote the business
  • Increased Website traffic by 105%.

Education

Bachelor's degree - Marketing/ Digital Marketing and Business management

Utah Valley University

Skills

  • Google Analytics
  • Google Tag Manager
  • Looker Studio
  • Search Management
  • Search Engine Marketing (SEM)
  • Paid Search Strategy
  • Attention to Detail
  • Multi-Channel Marketing
  • Performance Driven
  • Adaptability and Flexibility
  • Google Ads
  • Data Analysis
  • Problem-Solving
  • SEO Strategies

Certification

  • Harvard Business School Online - Strategy Execution Certificate
  • Digital Marketing Certificate - Ensign College
  • Google Tag Manager
  • Advanced Google Analytics
  • LinkedIn Marketing Strategy
  • SEO Fundamentals Course
  • Google ads Certificates

Timeline

SEO Freelance

Self-employed
05.2023 - Current

Enterprise Advertising Manager

97th Floor
02.2023 - Current

Freelance Google Ads Manger

Self-employed
01.2023 - 10.2023

Search Engine Optimization Specialist

97th Floor
08.2022 - 02.2023

Digital Marketing Specialist

Epic Marketing
05.2022 - 06.2022

SEO Intern

97th Floor
08.2021 - 01.2022

Marketing Specialist

TRAX PowerSports
10.2020 - 06.2022

Co-Owner

Sunnyside Corals
12.2019 - Current

Digital Marketing Manager

Standard supply and electronics
12.2019 - 04.2020

Bachelor's degree - Marketing/ Digital Marketing and Business management

Utah Valley University

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Spencer Martin