Spencer Oliver
Anniston,AL
Summary
Performance-minded Senior Marketer skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Excels in communication, problem-solving, and adaptability, ensuring successful strategy development and execution.
Overview
6
6
years of professional experience
Work History
Senior Digital Account Strategist
Wright Media, LLC
Oxford, AL
07.2022 - Current
Develop, Execute, & Manage Native & AI Driven Social Media, SEO, SEM, Job Board, & Push Marketing Plans for Talent Acquisition, Primarily within the Transportation Industry | Experience with B2B & B2C Clients | Manage Monthly Operational Budgets Totaling 6 Figures within Employer Operating Benchmarks| Client Facing Marketing Presentations for Strategy & Results |
Account Manager
Wright Media, LLC
Oxford, AL
01.2021 - 06.2022
Day to Day Operations in Account Maintenance & Performance Utilizing Internal Software & Salesforce CRM | New Business Onboarding & Client Setup Procedures | Accurate & Specialized Data Retrieval, Reporting, & Trend Analysis | Client Facing Marketing Presentation & Creation |
Client Development Associate
Wright Media, LLC
Oxford, AL
06.2019 - 12.2019
Conduct 1st Touch Calls and Sales Appointments with Potential Clients | Promotion of In-House Media | Facilitate Transition from Onboarding to Sales Executives |
Education
Bachelor of Science - Business Management ; Entrepreneurship
Jacksonville State University
Jacksonville, AL12.2020
Skills
- Leadership & Collaboration
- Data Analysis & Presentations
- Meta, Google Ads, & GA4
- Google & Microsoft Suite
- MultiMedia Creation
- Salesforce CRM
Awards
- "Extra Mile" Award, Wright Media, 2021 / 2022 / 2023 / 2024
- "Out of the Gate" Award, Wright Media, 2021
- Collegiate of the Year Nominee, Delta Sigma Pi, 2020
Volunteer Leadership
- Delta Sigma Pi - District Director of Alapha Sigma Chapter at University of Alabama, 2021 - 2023, & Beta Lambda Chapter at Auburn University, 2023 - 2024 | Central Gulf Regional Awards Chair, 2023 - 2024
- Delta Sigma Pi - "Leadership: Skills & Application" Breakout Session Speaker at Southern LEAD Provincial Conference in Raleigh, NC, 2022
References
References available upon request.
Timeline
Senior Digital Account Strategist
Wright Media, LLC
07.2022 - Current
Account Manager
Wright Media, LLC
01.2021 - 06.2022
Client Development Associate
Wright Media, LLC
06.2019 - 12.2019
Bachelor of Science - Business Management ; Entrepreneurship
Jacksonville State University
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