Spencer Shackel
Nashville,Tennessee
Summary
Highly-motivated digital content strategist with 5 years of experience across a variety of industries, ranging from professional athletics to financial services. Skilled at developing digital marketing campaigns heavily focused on customer retention and revenue generation, leveraging social media and digital platforms to engage with online audiences.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Content Marketing Manager
For Others
Franklin , TN
10.2024 - Current
- Develop and implement content marketing strategies to increase brand awareness and engagement.
- Create original, high-quality content for websites, email, blogs, and social media platforms.
- Create systems and processes for the marketing department across our CRM and project management softwares.
- Lead a team of 4 creatives to execute marketing projects.
- Build relationships with notable public figures and celebrities to raise awareness for the child welfare crisis in America.
Freelance Copywriter
The Collective Source
Remote
05.2024 - Current
- Write professional website and article copy for TCS clients in the finance, investment, or real estate industries.
- Optimize SEO keywords within all published materials, while maintaining readability standards.
- Researched new technologies and trends related to the industry to determine best practices for document design.
- Write web copy and articles for companies like GPTZero, Beth Mullholland Realty, Voyager Sopris Learning, etc.
Social Media Manager and Brand Ambassador
Uplevel Entrepreneur
Remote
04.2024 - Current
- Strategize the digital marketing and social media presence of Uplevel Entrepreneur, a company providing tax structure coaching and financial literacy programs for business owners, leveraging my experience in digital media and educational background in finance.
- Engage with and nurture an online audience of over 2.9 million followers across social media platforms.
- Create relationships with sponsoring vendors, bringing in over $200K in advertising revenue within my first 6 months.
- Leverage insights from analytics tools like Google Analytics, Meta Business Suite, and Agorapulse, Hootsuite, etc. Insights.
- Manage budgeting process for all paid advertising campaigns on social media platforms.
- Oversee internal teams to ensure the accuracy of content on all social media channels.
Digital Content Manger
Concept Labs
Remote
05.2023 - 04.2024
- Worked with the UFC Fight Archive to strategize, curate, and market collectibles for the UFC Strike project.
- Developed and implemented a digital content strategy for daily posts, blogs, videos, podcasts, webinars, and other multimedia formats to increase website traffic.
- Optimized website content for SEO purposes using relevant keywords and phrases.
- Coordinated with team members to create effective campaigns for social media platforms.
- Edited website copy for accuracy, grammar, spelling, clarity, and tone, and worked with CMS system in WordPress to create custom landing pages.
- Sold out every collectible drop during my tenure with the company, bringing in over $550K in pack revenue.
- Collaborated with professional athletes (Israel Adesanya, Gilbert Burns, etc.) and Brands (DraftKings, Venum, and EA) in promotional campaigns.
Digital Content Manger
The Ultimate Fighting Championship (UFC)
Las Vegas, NV
05.2021 - 05.2023
- Managed the UFC Fight Pass platform curation strategy for all distribution channels, including 175 countries internationally and over 20 major broadcast partners.
- Created digital content for UFC Social Media accounts, garnering roughly 30 million views among a variety of high-performing posts.
- Managed a social media audience of over 75 million followers across all major platforms, ensuring brand consistency while engaging with fans in an entertaining way.
- Worked with CMS systems and back-end developers to overhaul a library of landing pages for all historical UFC footage and legendary MMA organizations like PRIDE FC, Strikeforce, ADCC, etc.
- Utilize my copywriting experience to tell the exciting history of MMA in promotional materials, on the UFC Fight Pass Platform, on the UFC website, in editorial pieces, and in marketing campaigns.
- Established relationships with influencers and athletes (Georges St-Pierre, Nina Marie Danielle, Gordon Ryan, etc.) and brands (ESPN, DraftKings, EA, etc.), collaborating frequently in marketing campaigns.
Finance Intern
Loyola University New Orleans
New Orleans, Louisiana
07.2018 - 12.2020
- Prepared balance sheets, income statements, cash flow statements according to Generally Accepted Accounting Principles.
- Managed accounts payable and receivable activities including invoice processing, payments reconciliation.
- Developed Excel spreadsheets to track expenses, revenue, cash flows and other KPIs.
Education
Bachelor of Business Administration - Business Finance
Loyola University New Orleans
New Orleans, LA12.2021
Skills
- Digital Content Strategy
- Digital Marketing
- Content Marketing
- Team Management
- Social Media
- Content Creation
- Content Management Systems (CMS)
- Website Management (WordPress)
- Paid Media Marketing
- Copywriting Expertise
- Editing
- SEO
- Data Analytics (Google Analytics, Meta Business Suite, etc)
- Excel (Financial Models, GAAP, Advanced Pivot Tables)
- Adobe Software (Photoshop, Premiere, Aftereffects)
Certification
- Tennessee Real Estate Licensee
- Bloomberg For Education Certification
Timeline
Digital Content Marketing Manager
For Others
10.2024 - Current
Freelance Copywriter
The Collective Source
05.2024 - Current
Social Media Manager and Brand Ambassador
Uplevel Entrepreneur
04.2024 - Current
Digital Content Manger
Concept Labs
05.2023 - 04.2024
Digital Content Manger
The Ultimate Fighting Championship (UFC)
05.2021 - 05.2023
Finance Intern
Loyola University New Orleans
07.2018 - 12.2020
Bachelor of Business Administration - Business Finance
Loyola University New Orleans
Similar Profiles
Jennifer TullyJennifer Tully
Registered Nurse/RN Scrub Gynecological Surgery at Vanderbilt University Medical CenterRegistered Nurse/RN Scrub Gynecological Surgery at Vanderbilt University Medical Center
Andrea HolleyAndrea Holley
School Counselor at Harpeth High SchoolSchool Counselor at Harpeth High School
Haymanot BekeleHaymanot Bekele
Financial Management Technician at Tennessee Army National GuardFinancial Management Technician at Tennessee Army National Guard
Kailee McCauleyKailee McCauley
Chiropractic Therapy Assistant at Brain & Spine Wellness CenterChiropractic Therapy Assistant at Brain & Spine Wellness Center
Najee KelleyNajee Kelley
Digital Content Marketing Manager at Built By PlantsDigital Content Marketing Manager at Built By Plants