Spencer Wind

AI-Driven Marketing and Leadership

• Led the development and implementation of AI-assisted ad copy, a pioneering initiative in the industry.
• Drove the execution of a comprehensive Keyword Claiming project, optimizing digital marketing strategies and performance across the team.

Advanced Strategic Initiatives

• Piloted the integration of Smart Bidding using tCPA and tROAS, significantly enhancing campaign efficiencies and KPI metrics.
• Played a key role in strategic partner negotiations and vendor management to improve overall performance.

Executive Engagement and Project Leadership

• Engaged in high-level VP and Executive presentations, effectively communicating complex strategies, innovative opportunities and project outcomes.
• Led multiple high-impact projects, demonstrating exceptional leadership, project management skills, and the ability to thrive in a fast-paced, innovative environment.

Digital Marketing and Customer Engagement

• Orchestrated end-to-end digital marketing strategies, focusing on paid search, social media, and email marketing; improving user experience and engagement.

Budget Management and Team Leadership

• Oversaw a $50 Million budget across 200+ campaigns, scaling team management from 1-2 to a team of 7, demonstrating adaptability and leadership in a rapidly changing environment.

Innovation in Paid Media Strategy

• Implemented innovative paid media strategies, showcasing expertise in full-funnel marketing and leading the team through high-pressure, dynamic situations.

Multi-Channel Marketing Expertise

• Managed a diverse array of channels, including digital, social, and traditional media, employing innovative and full-funnel marketing techniques.