Hi, I’m
Spencer Stone
New York,NY
Summary
I am a strategy and operations leader with over 10 years of experience helping companies transform complexity into clear plans, metrics, and execution strategies.
As the Director of Strategy, Operations, and Analytics at World of Good Brands, I collaborated with executive leadership to define performance metrics, establish operational rhythms, and drive execution across product, engineering, finance, and revenue teams.
My work focuses on strategy, operations, and analytics. I have managed business performance visibility, supported planning processes, led initiatives to enhance efficiency and monetization, and turned ambiguous questions into actionable decisions.
I thrive in dynamic, cross-functional environments where priorities change rapidly, and success relies on alignment. I focus on bringing structure to ambiguity, helping teams stay focused on what matters most, and ensuring strategy translates into measurable outcomes.
Overview
13
years of professional experience
Work History
World of Good BrandsNew York, USA
Director, Strategy, Operations & Analytics
01.2022 - 11.2025
Job overview
- Acted as the central business operations and analytics partner to executive leadership, owning performance visibility across revenue, monetization, and user engagement
- Defined and operationalized company wide KPIs and leading indicators used in weekly, monthly, and quarterly leadership reviews
- Partnered closely with Product, Engineering, Finance, and Revenue teams to translate strategic priorities into operating plans, metrics, and execution roadmaps
- Led cross functional initiatives to improve monetization efficiency, revenue performance, and operational decision making across a portfolio of digital media brands
- Built and owned analytical models and executive ready reporting to support pricing, yield optimization, forecasting, and investment decisions
- Presented insights and recommendations directly to senior leadership, influencing roadmap decisions, resourcing, and prioritization
- Owned planning, execution, and budget accountability for the analytics function, including roadmap prioritization and cost optimization
- Hired, mentored, and managed analysts and engineers while scaling analytics capabilities to meet evolving business needs
- Oversaw analytics tooling and data infrastructure to ensure reliability, speed, and decision readiness for the organization
World of Good BrandsNew York, USA
Senior Manager, Strategy, Operations & Analytics
01.2020 - 01.2022
Job overview
- Owned revenue operations analytics and performance reporting across advertising and monetization teams
- Partnered with revenue and product leadership to diagnose performance drivers and identify growth opportunities, contributing to 50 percent YoY impression growth and a 23 percent CPM lift
- Built and maintained executive dashboards and performance frameworks used for ongoing business reviews and forecasting
- Served as a bridge between business stakeholders and technical teams, translating strategic questions into analysis and action
- Expanded scope from analytics execution into broader operational ownership, supporting planning, prioritization, and cross team alignment
World of Good BrandsNew York, USA
Senior Manager, Business Development
01.2019 - 01.2020
Job overview
- Led strategic monetization initiatives across programmatic and partner channels
- Designed and launched a scalable video backfill strategy generating over 150K in annual incremental revenue
- Owned partner strategy, contract negotiations, revenue share models, and inventory agreements
- Used performance analysis to inform partner prioritization, yield strategy, and long term monetization planning
World of Good BrandsNew York, USA
Manager, Business Development
11.2017 - 01.2019
Job overview
- Implemented in-app advertising for Livestrong’s MyPlate app, generating over 750K in revenue over 2.5 years
- Sourced and onboarded monetization partners including Google, Facebook, Triplelift, and Verizon
- Managed in app ad operations and yield optimization, improving revenue efficiency and performance
- Conducted partner performance analysis and optimization reviews to drive sustained growth
GiftloopSanta Monica, USA
Monetization Lead
03.2017 - 11.2017
Job overview
- Led monetization strategy and yield optimization, improving fill rates by 15 percent and CPMs by 10 percent
- Built experimentation frameworks that increased campaign profitability by 25 percent and improved day 30 retention by 10 percent
- Conducted statistical analysis of user behavior to inform monetization and product decisions
- Partnered with product and marketing teams to align monetization with long-term growth initiatives
Mammoth MediaSanta Monica, California
Ad Operations Manager
09.2015 - 03.2017
Job overview
- Managed ad operations and performance optimization across programmatic channels
- Supported monetization strategy through analysis, testing, and operational execution
Hang With, Inc.Fountain Valley
Marketing Coordinator
04.2015 - 09.2015
Job overview
- Supported marketing and growth initiatives through campaign execution and performance analysis
JCS Partners LLCPhoenix, AZ
Development Manager
04.2014 - 04.2015
MySpaceBeverly Hills, CA
Creative Coordinator
07.2013 - 02.2014
William Morris EndeavorBeverly Hills, CA
Intern
02.2013 - 07.2013
Skills
Strategy & Business Operations
- Business performance analysis
- Operating cadence and planning
- KPI and metrics definition
- Executive reporting and storytelling
- Cross functional leadership
- Influence without authority
- Strategic prioritization
- Budget and P&L ownership
Analytics & Decision Support
- Financial and revenue modeling
- Forecasting and scenario analysis
- AB testing and experimentation
- User engagement and funnel analysis
Tools and Platforms
- SQL
- Python
- Sigma
- Tableau
- Datorama
- Looker
- Google Ad Manager
Education
Grand Canyon UniversityPhoenix, AZ
BS from Finance and Economics