Spenser Rosner
Anheuser-Busch Brand Manager
Phoenix,AZ
Summary
Driven and personable sales professional with a background in brand management and talent recruitment, eager to transition into a high-impact healthcare recruiting role. Proven success in a fast-paced, KPI-driven environment, combining persuasive communication with strategic execution to exceed sales and placement goals. Experienced in building lasting one-on-one relationships, identifying top talent, and aligning individuals with growth-oriented opportunities. Passionate about delivering exceptional candidate experiences and committed to continuous development, team collaboration, and achieving results in competitive, people-centered industries.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Non-Alc Brand Manager
Hensley Beverage
Phoenix, AZ
04.2025 - Current
- Promoted to lead strategy and execution for the company’s growing non-alcohol beverage portfolio, including energy drinks, mocktails, and wellness products across multiple territories.
- Personally pitched and persuaded key decision-makers—such as store managers and bar operators—to carry non-alcohol brands, effectively “recruiting” individual buyers to champion new products in competitive spaces.
- Developed targeted marketing and sales campaigns tailored to evolving consumer trends around health and wellness, resulting in a in positive progress as we closed out the second fiscal quarter
Anheuser-Busch Brand Manager
Hensley Beverage Company
Phoenix, AZ
10.2022 - 04.2025
- Spearheaded sales-driven brand campaigns across multiple territories, consistently exceeding KPIs for volume growth, new placements, and market share expansion
- Recruited, trained, and managed promotional staff for on-premise activations, identifying high-performing talent to represent brand values and drive consumer conversion in competitive environments.
- Conducted targeted on-premise sales meetings with key accounts to promote brand over primary competitor (Coors Brewing), securing increased tap placements and driving incremental case sales.
- Managed a portfolio of alcohol brands across diverse markets, executing promotional strategies that increased regional sales volume by [X]% YoY.
Makreting Specialist
Hensley Beverage Company
Phoenix, AZ
02.2022 - 10.2022
- Collaborated with supplier partners and internal stakeholders to develop go-to-market strategies for new product launches.
- Tracked campaign KPIs and consumer engagement to refine marketing tactics and support sales objectives.
- Onboarded new team members and coached personnel in marketing tasks.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
Marketing Intern/Assistant to the President
Wildflower Bread Company
12.2018 - 02.2022
- Worked directly under the company President to support high-level marketing initiatives, business strategy meetings, and cross-functional communications.
- Assisted in planning and executing local store marketing campaigns, seasonal promotions, and brand storytelling efforts across print and digital platforms.
- Supported community outreach efforts, including charity partnerships, local events, and customer loyalty programs to boost brand engagement.
Certified Yoga Instructor
Self Employed
10.2019 - 04.2020
- Participated in 200-hour hands-on, intensive yoga training in the fundamentals of yoga theory, technique, and practice.
- Led group sessions for corporate wellness events, private 1-on-1 clients, and community classes focused on stress relief, mindfulness, and team morale.
Education
Bachelor of Arts - Communication
University of Arizona
Tucson, AZ 05.2001 -
Minior in Marketing Mangement
University of Arizona, Eller College of Management
Tucson, AZ01-2017
Skills
Exceptional Interpersonal & Communication Influence
Results-Oriented with a Focus on Performance Metrics
Field Team Recruitment & Management
Cross-Functional Team Collaboration
Territory Sales Strategy & Execution
Promotional Staff Development
Certification
Certified Yoga Intructor
Timeline
Non-Alc Brand Manager
Hensley Beverage
04.2025 - Current
Anheuser-Busch Brand Manager
Hensley Beverage Company
10.2022 - 04.2025
Makreting Specialist
Hensley Beverage Company
02.2022 - 10.2022
Certified Yoga Instructor
Self Employed
10.2019 - 04.2020
Marketing Intern/Assistant to the President
Wildflower Bread Company
12.2018 - 02.2022
Certified Yoga Intructor
12-2018
Bachelor of Arts - Communication
University of Arizona
05.2001 -
Minior in Marketing Mangement
University of Arizona, Eller College of Management