Sravani Singireddy
Senior Salesforce Admin
Phoenix,AZ
Summary
Around 8+ Years of IT experience that includes experience in Salesforce.com CRM Platform and experience with Database technologies. Experience in designing custom objects, custom fields, role-based page layouts, Custom Tabs, custom reports, report extractions to various formats, design of Visualforce Pages, Snapshots, Dashboards. Experience in developing SFDC Customized Reports, Dashboards and Processes to continuously monitor data quality and integrity. Experience working on leads, case management, web-to- lead, Web-to case, Email-to-case, Omnichannel Set up, Surveys set up. Implemented security and sharing rules at object, field, and record level for different users at different levels of organization also created various profiles, roles, and configured the permissions based on the organizational hierarchy. Proficient in Data Migration from Traditional Applications to Salesforce using Import Wizard and Data Loader Utility. Integrated Salesforce with third party applications like Gainsight, Ihance, MatchMyEmail, Gong, Zoominfo, Zendesk, Zuora, Mavenlink, Cognism and many other applications. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
4
4
Certifications
Work History
Senior Salesforce Administrator
BrightEdge Technologies Inc
10.2017 - Current
- Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
- Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
- Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom Salesforce features tailored to business objectives.
- Implemented effective backup strategies to ensure data protection in case of unforeseen disasters or failures.
- Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms.
- Maintained high levels of security and compliance by enforcing strict access controls, monitoring user activity, and performing periodic vulnerability assessments.
- Implemented Salesforce Service cloud and Case management for business support and technical support for its channel customers.
- Migrated Salesforce Classic to Lightning.
- Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured the sharing settings.
- Integrated Salesforce with third party applications like Gainsight for customer success team.
- Integrated Salesforce with Zendesk for customer support and Zoominfo, Cognism for Sales team.
- Developed, customized, implemented and integrated Salesforce with financial applications.
- Developed custom applications using Apex and Visualforce, designed user interface, business logic, and security settings for custom applications.
- Managed Salesforce licenses and reduced licensing costs by identifying and reallocating underutilized licenses.
- Administered user access and permissions, ensuring compliance with security best practices and reducing data exposure risks.
- Good Knowledge on Salesforce CPQ, Pardot and Salesforce Einstein, Forecasting.
- Implemented Salesforce Lightning Experience, resulting in an increase in user adoption and productivity.
- Cut manual data entry time through the implementation of automation processes using Process Builder.
- Created page layouts, search layouts to organize fields, custom links, related lists and other components on record detail pages and edit pages.
- Reduced data entry errors by implementing data validation rules
- Created templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.
- Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com.
- Installed many managed packages based on the requirement like CTU, Salesforce adoption dashboards.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Identified issues, analyzed information and provided solutions to problems.
Salesforce Administrator
Tech Ramky LLC
11.2016 - 09.2017
- Interacted with various business user groups for gathering the requirements
- Customized the Custom app for Sales and Marketing
- Page creation using visual force
- Daily monitoring of the production application
- Creating Apex classes, triggers and batch Apex as per requirements
- Worked on various Salesforce.com standard objects like Campaigns, Leads, Accounts, Contacts, Opportunities, Cases, and Activities
- Created custom reports and dashboards on sales data
- Worked on the validation rules, workflow rules and triggers
- Managed multiple users set up, profiles, roles, public groups and teams
- Worked with the business teams to create the reports such as Campaign, forecasting and trending reports for sales and marketing
- Implemented Field Level and Object level security for sensitive data holder fields.
Salesforce Administrator
Raven Software Solutions
01.2016 - 10.2016
- Performed customizations by creating the Custom profiles, Fields, Page Layouts, Record Types, Objects, Tabs, and custom Apps
- Customized Tabs for different business user groups and business centers
- Created Workflow Rules, Approval Process, Validation Rules, Tasks, Email Alerts, Field updates and Outbound messages to manage the Workflow and Approvals
- Configured Profiled-based IP address restrictions, Organization-wide IP address restrictions and Profile-based login hour restrictions
- Designed various HTML Email templates
- Developed Visualforce Pages to include extra functionality and wrote Apex Classes to provide functionality to the visual pages
- Implemented Profiles, Roles, Users, Page Layouts, Email Services, Reports, Dashboards, Tasks, Events and Audit Trials and implemented Field Level Security for sensitive data holder fields
- Implemented the Web Services through WSDL in the Salesforce.com for outbound messaging.
Education
Masters in Computer Science -
University of Central Missouri
Missouri, US 01.2015 - 05.2016
Certification
Certified Salesforce Advanced Administrator
Timeline
Senior Salesforce Administrator
BrightEdge Technologies Inc
10.2017 - Current
Salesforce Administrator
Tech Ramky LLC
11.2016 - 09.2017
Salesforce Administrator
Raven Software Solutions
01.2016 - 10.2016
Masters in Computer Science -
University of Central Missouri
01.2015 - 05.2016
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