Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Sravan Kumar Gelivi

Aurora

Summary

An Ecommerce Digital Leader with a total of 18 years of work experience, offering a proven record of success in leading several technologically complex projects across Retail Marketing, Manufacturing and Banking & Financial services domains.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Sr. ECommerce Solution Architect

Cardinal Health
04.2023 - Current
  • Responsible for Architectural design decisions for PMA Commerce and applications under Pharmaceutical Consumer health division .
  • Review and suggest potential improvements in terms of system health, performance and monitoring needs for the Commerce Kubernetes clustered environment.
  • Collaborated with Enterprise Architecture team to design solutions which aligns with Company's long term Technology strategy/roadmap.
  • Explore system and process improvements to automate data integrations from downstream systems.
  • Explored GCP cloud features as a light weight code solutions to address some of the dynamic Business needs for Consumer Health team.
  • Brought in improvements for the CI/CD process leveraging GCP Cloud build features.
  • Provided guidance to the development team in designing commerce solutions.

ECOMMERCE SR. TECHNOLOGY ARCHITECT

Infosys Ltd., Ascena Retail Group
01.2021 - 03.2023
  • Managed Ecommerce portfolio for Premium Brands which contributes to more than 50% of the overall company revenue (~ USD 3 Billion)
  • Collaborated and partnered with Ecommerce IT & Business leadership teams to plan and execute large scale Ecommerce strategy, operating plans and business development initiatives to drive revenue growth, process improvements, competitive advantage, and bottom-line gains
  • Oversee IT Implementation of the Business initiatives and operational processes and make sure they meet organizational expectations
  • Provided architectural strategy and guidance to business and product owners and delivery teams
  • Reviewed Ecommerce Traffic trends, Operational metrics & identify the potential improvements to the platforms
  • Co-ordinated and partnered with external vendors to evaluate solution design and procure the necessary tools & talent as required
  • Provided thought process in product review and selection of new tools
  • Defined Holiday readiness strategy and ensure smooth execution of the sale.

SOLUTIONS ARCHITECT

Tata Consultancy Services Ltd, Donaldson Inc
09.2018 - 01.2021
  • Took over Donaldson Application Support & Enhancements Implementation from Incumbent Vendor.
  • Lay down a Strategy to Enhance & Stabilize the Ecommerce application to address Backlog Issues & Long standing tech debt items.
  • Laydown the Migration strategy for Oracle Commerce (ATG) & supported environment Upgrade.
  • Implemented advanced B2B concepts like Punchout Integrations, Product & Pricing availability with real-time API integrations ERP System etc.
  • Payments integrations enablement with Adyen for CC transactions.
  • Customer specific user experience enhancements and enhanced Ecommerce functions like simplified checkout, realtime Order history, notifications etc.
  • Backlog incident reduction from ~200 to fewer than 35 in short period of time.
  • Increase in System stability and higher availability fixing several Tech debt items.
  • Endeca Search optimization to improve System performance and Enhanced customer experience.
  • Consistent performance on incident SLA/OLAs and various Business Process Improvements.
  • Improved Application monitoring capabilities by enabling Pingdom, AppDynamics & Splunk integration.

SOLUTIONS ARCHITECT

Tata Consultancy Services Ltd, Eaton Corporation
09.2015 - 01.2020
  • Delivered Best-of-breed technology platform to deliver a top-of-the-line customer experience
  • Implemented Single eShopping solution – THE self-service way for partners to access product information and to create & manage orders
  • Real time Integrations to Various ERP systems (SAP, Oracle and MfgPro) for product, price and various other data
  • Implemented core ecommerce features like Personalized Catalogs, Pricing, Inventory
  • Single Sign-on, Checkout features, Order History, Google Analytics, Internationalization
  • Endeca Search etc
  • Responsible for the Overall delivery of project from TCS side.
  • Provided high level design and architecture to solution the business requirements
  • Co-ordinate and scheduled workshops across various geographic locations for Design, UAT, Implementation plan, Deployment etc.
  • Review of key operational metrics and dashboard with TCS Senior Leadership team for every release.
  • Ensuring client as well as TCS processes and quality compliances.
  • Propose new projects to the customer which will benefit the customer and eventually benefit TCS in terms of revenue growth
  • Propose/regulate new/existing processes between TCS and client in order to maintain healthy and positive relationship with the customer
  • Predict customer needs and analyze the current market trends and propose the changes to the system.
  • Help and guide sub-ordinates and guide them to finish their tasks.

TECHNOLOGY LEAD

ATG, Tata Consultancy Services Ltd, Deluxe Corporation
01.2008 - 09.2015
  • Created a new ATG storefront site
  • Implemented affiliate sites using same code base leveraging ATG's Multisite integration module
  • Site internationalization using ATG's product catalog internationalization and resource bundles
  • Endeca search module and Experience manager integration to implement catalog search and advanced search features like Type ahead search, synonyms and search redirects
  • Payment tech integration for credit card processing using CHASE payment tech services
  • Extensive pricing customization using ATG's pricing services
  • Implemented recurring orders feature using ATG's Scheduled order service module
  • Tracking customers using ATG's Auto login by cookie mechanism
  • Site conversion rate improvements using ATG's abandoned order services module
  • ATG's inventory module implementation
  • Implemented ATG's advanced repository concepts
  • Generating E-mail notifications on various stages of the order using ATG Scenario module
  • Enhancements to CSC module to support multiple product catalogs and pricelists
  • Customizing ATG Customer Service Centre (CSC) a B2B application to enable Deluxe
  • Back Office Users to help customers placing their orders
  • Omniture site catalyst and recommendations implementation
  • Bazaar voice ratings and reviews integration
  • Simplified checkout process including Guest checkout
  • Hot stamp configurator wizard to personalize products
  • Advanced user experience enhancements
  • Load the Product catalog data sent from an external system into ATG database using ATG Start SQL repository feature.
  • Send Order data to Deluxe back end fulfillment systems using J2EE messaging technologies for further fulfillment of the order
  • Implement business work requests using ATG Control Centre (ACC) and Business Control Centre (BCC).

HYBRIS TECHNICAL LEAD

Tata Consultanct Services Ltd, Deluxe Corporation
06.2010 - 12.2011
  • Hybris technical lead in the project responsible for the design and solution of the business requirements
  • Implemented multiple storefronts using same code base for multiple brand applications (NASE, LOWES and Bell Canada)
  • Migrated DCI (legacy website) into Hybris platform as a storefront
  • Implemented Hybris Multi Channel Suite as the Backend Service Layer with Ruby on Rails as the presentation/Font-end
  • Google Web Toolkit Integration for product personalization
  • Provided Customized Shipping and tax price calculation extending Hybris pricing services
  • Enabled Integration with external fulfillment systems for order fulfillment
  • JQuery validation and AJAX form submission using JQuery
  • Subversion and Hudson integration to automate the build process
  • Auto deployment of software to dev and QA using Hudson
  • Sonar – Hudson Integration for Static code analysis
  • JIRA –Task Management System Integration with Subversion using Mylyn plugin
  • Implemented Hybris IMPEX module for product data load from external systems
  • Implemented Hybris WCMS module for content administration
  • Implemented Hybris PIM module to work on product data
  • Conducted design review and implementation planning meetings with project stakeholders.

SR. DEVELOPER

TCS Ltd
01.2005 - 01.2008
  • Discussion on requirements with onsite counterparts
  • Understand and provide inputs for High Level Design document
  • Conduct design review meetings with onsite counterparts
  • Developing code using Master craft and J2EE Technologies
  • Regular updates to onsite counterparts on the status of the development activities
  • Support QA team and track system testing defects to closure.

Education

Bachelor of Science - Electrical Electronics And Computer Engineering

Merit International Institute of Techlonogy
06.2004

Skills

  • Development Experience in Ecommerce Frameworks like Salesforce Commerce Cloud (SFCC), Oracle Commerce (ATG), Hybris & HCL Commerce
  • Development experience in programming languages like Java, Java script, C etc
  • Experience in some of the GCP Cloud solutions, like GKE, Cloud Functions, Cloud Build, Buckets, Cloud Run etc
  • Experience in managing Containerized environment running under GKE/Kubernetes Clusters
  • Exposure to Microservices framework technologies like SpringBoot
  • Experience in leading Complex Technical Upgrade/Migration projects
  • Experience with DevOps and Infrastructure as code– CI/CD, Monitoring and Alerting with Splunk, AppDynamics, Quantum Metrics etc
  • Experience in Middleware integrations– AWS API Gateway, SOA, Micro services, REST APIs
  • Extensive knowledge in leading operational & support processes

Certification

  • AWS Certified Cloud Practitioner
  • Salesforce Certified B2C Commerce Developer
  • Oracle ATG Web Commerce Suite 10 Implementation Developer Certified Implementation Specialist
  • Infosys Certified Digital Commerce Specialist.
  • Awarded TCS Star of the Month & TCS Star of the Quarter for several times.
  • Awarded TCS’s Contextual Masters for achieving highest customer satisfaction.
  • Awarded TCS’s Ally of Business.

Accomplishments

  • Experience on multiple Ecommerce platforms – Salesforce Commerce Cloud (SFCC), Oracle Commerce, SAP Hybris, HCL Commerce
  • Managed End to end eCommerce implementations for B2C & B2B customers.
  • Experience in leading integrations with fulfillment systems – Oracle ERP, OMS, SAP, MfgPro etc.
  • Experience in Payment Processing Integrations – Credit Card Integrations – CyberSource, Card Connect, Paymetric, Chase Payment Tech, SparkRed, Aurus, PayPal.
  • Gift Card Transactions using SVS, Private label Card Integrations using ADS/Bread Financial Systems.
  • Experience in Client-side Java Script Integrations
  • Rating & reviews – Bazaar voice ,
  • Bluecore for Email Subscriptions & Campaign services,
  • Narvar for returns
  • Google API, Borderfree, Stylitics, Cashstar, Curalate, Scene7, RightNow, Reflektions
  • Address Validation Services – Oracle, Google, Vertex
  • Loyalty program Integration with Kobie.
  • Search Integrations – Einstein AI, Oracle Endeca, SDL Fredhopper, SAP Hybris (solr)
  • Adobe Analytics, Google Analytics & Adobe Omniture
  • Site Localization, Multiple Languages & Currencies
  • Single Sign On (SSO) integration with Oracle Commerce
  • Product Data Integrations – Oracle PDH, SAP, RMS
  • Content Management – Oracle Commerce, SAP Hybris, Adobe, SFCC
  • Integrations with Middleware – AWS API Gateway, SOA, Micro services, REST APIs
  • Google Maps Integration for Location services.
  • Chat Services – Velaro, RighNow
  • Customer Service Module – Oracle CSC, Oracle Customer 360
  • Complex Technical Upgrade/Migration projects
  • B2C Migration from Oracle Commerce 11 to Salesforce Commerce Cloud
  • B2B Oracle Commerce & Endeca Upgrade from 11.2 to 11.3.2
  • B2C ATG 9.x – Oracle Commerce 10.1 (Switch to a new DataCenter)
  • Awareness on Punchout Catalogs, B2B2C concepts
  • Experience in Product personalization & customization
  • Extensive knowledge in leading operational & support processes.

Timeline

Sr. ECommerce Solution Architect

Cardinal Health
04.2023 - Current

ECOMMERCE SR. TECHNOLOGY ARCHITECT

Infosys Ltd., Ascena Retail Group
01.2021 - 03.2023

SOLUTIONS ARCHITECT

Tata Consultancy Services Ltd, Donaldson Inc
09.2018 - 01.2021

SOLUTIONS ARCHITECT

Tata Consultancy Services Ltd, Eaton Corporation
09.2015 - 01.2020

HYBRIS TECHNICAL LEAD

Tata Consultanct Services Ltd, Deluxe Corporation
06.2010 - 12.2011

TECHNOLOGY LEAD

ATG, Tata Consultancy Services Ltd, Deluxe Corporation
01.2008 - 09.2015

SR. DEVELOPER

TCS Ltd
01.2005 - 01.2008

Bachelor of Science - Electrical Electronics And Computer Engineering

Merit International Institute of Techlonogy

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Sravan Kumar Gelivi