Summary
Overview
Work History
Education
Skills
Certification
Key Tools And Technologies
Accomplishments
Timeline
Generic

Sravya Midhe

Summary

Dynamic Business Analyst with a proven track record at FedEx, leveraging strong analytical thinking and SQL expertise to drive process improvements and enhance operational efficiency. Successfully facilitated Agile ceremonies and developed impactful dashboards, resulting in optimized workflows and significant cost savings. Adept at aligning technical solutions with business needs through effective communication.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Business Analyst

FedEx
05.2022 - Current
  • Engage with stakeholders to understand their business needs and translate them into detailed, actionable requirements.
  • Facilitate workshops, interviews, and meetings to elicit information and identify business challenges.
  • Lead Agile ceremonies, including Sprint Planning, Refinement Sessions, and Daily Scrums, to ensure team alignment.
  • Analyze data related to logistics, operations, and customer experience to identify trends, gaps, and opportunities.
  • Develop and deliver comprehensive dashboards, reports, and presentations to support decision-making.
  • Evaluate existing business processes to identify inefficiencies and areas for improvement.
  • Design and propose optimized workflows, automation solutions, and best practices for increased efficiency and cost savings.
  • Act as a liaison between technical teams (developers, IT) and business units to ensure alignment during system implementations or upgrades.
  • Assist in the selection, deployment, and customization of software and tools to meet business needs.
  • Maintain clear and consistent communication with all project stakeholders, ensuring alignment on objectives and progress.
  • Prepare status reports, project updates, and post-implementation reviews.
  • Collaborate with leadership teams to forecast future business needs and align them with FedEx’s strategic goals.
  • Support planning activities by analyzing operational metrics and market trends.
  • Participate in User Acceptance Testing (UAT) to ensure new solutions meet the business requirements.
  • Identify issues, work with development teams to resolve them, and validate fixes.
  • Ensure that all proposed solutions comply with FedEx’s internal policies and external regulations.
  • Identify potential risks in processes or systems and recommend mitigation strategies.
  • Create comprehensive documentation, including user guides, process maps, and training materials for end-users.
  • Conduct training sessions to ensure stakeholders understand and can effectively use new systems or processes.
  • Assist project managers by tracking progress, managing timelines, and addressing roadblocks.
  • Work within Agile, Waterfall, or hybrid project management methodologies as required.

Team Lead / Business Analyst

Wipro Limited (Digital Operations; Client: Facebook)
05.2020 - 03.2022
  • Analyze user behavior, trends, and engagement metrics to identify opportunities for improvement.
  • Use tools like SQL, Tableau, and Python for extracting, cleaning, and visualizing data.
  • Build predictive models to anticipate market trends, user needs, or feature performance.
  • Conduct A/B testing to assess the impact of new features or changes.
  • Work with cross-functional teams to prioritize features based on business value and user impact.
  • Create use cases, process flows, and wireframes to communicate the vision effectively.
  • Collaborate with stakeholders (product managers, engineers, marketing teams) to understand business needs.
  • Translate business needs into technical and functional requirements.
  • Conduct research on competitors and market trends to guide strategy.
  • Identify gaps in Facebook’s offerings and recommend solutions.
  • Act as a bridge between technical teams and business stakeholders.
  • Ensure clear communication and alignment of goals across teams.
  • Collaborate with development teams to validate that the technical solutions meet business requirements.
  • Participate in user acceptance testing (UAT) and provide feedback.
  • Identify inefficiencies in workflows or processes and recommend improvements.
  • Drive automation and standardization of repetitive tasks.
  • Define and monitor key performance indicators (KPIs) for projects or business goals.
  • Suggest actionable insights to improve metrics like user retention, engagement, or revenue.
  • Work with UX researchers to gather user feedback through surveys, interviews, and usability studies.
  • Analyze feedback to enhance product design and functionality.
  • Track adoption rates of new features and identify reasons for success or failure.
  • Develop strategies to improve user engagement and satisfaction.
  • Create dashboards and reports to communicate project outcomes, trends, and insights to senior management.
  • Provide recommendations backed by data.
  • Analyzing user engagement with the News Feed to improve algorithms for personalized content.
  • Assessing the success of a newly launched advertising feature by tracking ad revenue and user interaction.
  • Defining requirements for tools to better manage content moderation on Facebook and Instagram.
  • Streamlining the process for integrating third-party apps into the Facebook ecosystem.

Process specialist/ Business Analyst

Cognizant Technology Solution
08.2018 - 04.2020
  • Conducting Scrum calls on daily basis to understand where the team is standing in terms of their allocated work.
  • Facilitate workshops, interviews, and discussions to understand stakeholder needs.
  • Analyze business processes, workflows, and systems to identify gaps and opportunities.
  • Act as a primary liaison between business units and technical teams.
  • Build strong relationships with key stakeholders to ensure alignment and trust.
  • Create and maintain comprehensive business requirements documents (BRDs), use cases, and process maps.
  • Communicate requirements effectively to technical and non-technical teams.
  • Collaborate with solution architects, developers, and QA teams to ensure proposed solutions meet business needs.
  • Participate in user acceptance testing (UAT) and validate deliverables against requirements.
  • Identify inefficiencies and recommend improvements to processes and workflows.
  • Leverage data analytics to provide insights and support decision-making.
  • Work closely with project managers to define timelines, milestones, and deliverables.
  • Track project progress and ensure requirements are met on time.
  • Proactively identify potential risks and propose mitigation strategies.
  • Stay updated on industry trends and emerging technologies to introduce innovative solutions.
  • Provide regular updates to senior management on project status and team performance.
  • Prepare detailed reports on key performance indicators (KPIs) and outcomes.
  • Conduct reviews to assess the success of delivered solutions.
  • Document lessons learned to improve future projects.

Process Analyst/Process Associate

Spectra force and Genpact
05.2016 - 08.2018
  • Analyze existing business processes to identify inefficiencies and areas for improvement.
  • Collect and interpret process data to support decision-making.
  • Recommend best practices and automation to streamline workflows.
  • Work with stakeholders to understand business needs and document process requirements.
  • Translate business requirements into functional specifications for development teams.
  • Assist in defining key performance indicators (KPIs) for process effectiveness.
  • Create process flowcharts, SOPs (Standard Operating Procedures), and user guides.
  • Maintain up-to-date documentation for internal teams and stakeholders.
  • Ensure consistency and compliance with company policies and industry regulations.
  • Analyze process performance metrics and generate reports for management.
  • Identify trends and inefficiencies using data analysis tools (Excel, SQL, Power BI).
  • Provide actionable insights to optimize process workflows.
  • Work with cross-functional teams (IT, operations, finance) to align process improvements.
  • Act as a bridge between business and technical teams to ensure smooth execution.
  • Conduct meetings, presentations, and training sessions on process updates.
  • Identify opportunities for automation using RPA (Robotic Process Automation) and AI tools.
  • Support system enhancements and workflow automation initiatives.
  • Test and validate automation implementations to ensure accuracy.
  • Ensure business processes comply with regulatory and company standards.
  • Identify and mitigate risks related to process inefficiencies.
  • Conduct periodic process audits to ensure adherence to best practices.

Analyst/ System Analyst

Global Logics Pvt Ltd - Google
01.2015 - 04.2016
  • Analyze content metrics (views, engagement, shares, bounce rates) to assess performance.
  • Track audience behavior to understand what content resonates most.
  • Monitor SEO rankings and keyword performance for organic growth.
  • Provide insights to optimize content strategies for different platforms (blogs, social media, websites, emails).
  • Identify trends and content gaps to suggest new topics and formats.
  • Conduct A/B testing for headlines, visuals, and content structures to improve effectiveness.
  • Research and analyze keywords to improve content visibility.
  • Optimize content for search engines using SEO best practices.
  • Track competitors’ content strategies and suggest improvements.
  • Analyze user demographics and behavior to tailor content to target audiences.
  • Monitor sentiment analysis to understand how audiences react to content.
  • Provide recommendations for personalization and content customization.
  • Create dashboards and reports to present content insights to stakeholders.
  • Use analytics tools (Google Analytics, SEMrush, Ahrefs, Power BI) to generate performance reports.
  • Provide actionable insights to improve content marketing ROI.
  • Work closely with content creators, designers, and marketers to align strategies.
  • Provide feedback on content effectiveness based on data.
  • Support in aligning content with business and brand goals.

Interactive Social Media Advisor

[24/7] India Pvt. Ltd.
07.2014 - 01.2015
  • Analyze social media metrics (engagement, reach, sentiment) to assess the impact of campaigns.
  • Track customer feedback, complaints, and queries to identify trends and areas of improvement.
  • Monitor competitor strategies and industry trends to refine social media initiatives.
  • Provide data-driven insights to optimize marketing and customer engagement strategies.
  • Align social media activities with overall banking objectives (e.g., customer acquisition, digital banking promotion).
  • Support leadership in making informed decisions based on social media data trends.
  • Monitor and analyze customer conversations to understand pain points and preferences.
  • Identify potential risks (fraud concerns, negative publicity) and recommend mitigation strategies.
  • Leverage AI and automation for faster responses to customer inquiries and complaints.
  • Prepare reports and dashboards for senior management using tools like Power BI, Tableau, or Google Data Studio.
  • Measure the effectiveness of paid and organic social media efforts in driving banking product adoption.
  • Ensure adherence to financial industry regulations (GDPR, CCPA, PCI DSS) in social media interactions.
  • Work with legal and compliance teams to align social media strategies with banking policies.
  • Coordinate with marketing, risk, compliance, and customer service teams to ensure seamless communication strategies.
  • Provide insights on customer behavior that can improve banking product offerings and digital services.

Trainee

Cadsys India Pvt. Ltd
06.2013 - 07.2014
  • Gather relevant data from internal and external sources to analyze trends and patterns.
  • Process and interpret data to identify insights, opportunities, and risks.
  • Create reports, dashboards, and presentations to communicate findings to stakeholders.
  • Provide recommendations based on data analysis to help improve business strategies and efficiency.
  • Identify inefficiencies and suggest ways to optimize workflows and operations.
  • Work with different departments, including management, IT, and finance, to align analysis with business goals.
  • Track key performance indicators (KPIs) and predict future trends to support planning and decision-making.
  • Ensure data accuracy, integrity, and security while assessing potential risks.

Education

Bachelor of Technology - Civil Engineering

Jawaharlal Nehru Technological University
05.2013

Skills

  • Slack
  • Jira
  • Confluence
  • SDLC
  • Agile/Scrum
  • Waterfall
  • FRD
  • BRD
  • SRS
  • MS Project
  • MS SharePoint
  • Asana
  • Trello
  • MS Excel Analysis
  • Cost/benefit analysis
  • Impact analysis
  • GAP analysis
  • Risk analysis
  • SWOT analysis
  • Budget Analysis
  • KPI Management
  • Risk Identification
  • Tableau
  • Power BI
  • Excel
  • MySQL
  • SQL Server
  • Microsoft Visio
  • JAD
  • Rational ClearQuest
  • RTM
  • UAT
  • Azure DevOps
  • Git
  • Windows
  • MacOS
  • Strong analytical thinking
  • Excellent communication
  • Problem-solving abilities
  • Logistics
  • Supply chain
  • Transportation processes

Certification

  • Certified SAFe AGILIST from Scrum Org.
  • Certified Power BI from Microsoft.

Key Tools And Technologies

Slack, Jira, Confluence, SDLC, Agile/Scrum, Waterfall, FRD, BRD, SRS, MS Project, MS SharePoint, JIRA, Asana, Trello, MS Excel, Cost/benefit analysis, Impact analysis, GAP analysis, Risk analysis, SWOT analysis, Budget Analysis, KPI Management, Risk Identification, Tableau, Power BI, Excel, MySQL, SQL Server, Microsoft Visio, JAD, Rational ClearQuest, RTM, UAT, Azure DevOps, Git, Windows, MacOS, Strong analytical thinking, excellent communication, problem-solving abilities, Familiarity with logistics, supply chain, transportation processes

Accomplishments

  • Was entitled with a best employee award in a row for 3 quaters

Timeline

Business Analyst

FedEx
05.2022 - Current

Team Lead / Business Analyst

Wipro Limited (Digital Operations; Client: Facebook)
05.2020 - 03.2022

Process specialist/ Business Analyst

Cognizant Technology Solution
08.2018 - 04.2020

Process Analyst/Process Associate

Spectra force and Genpact
05.2016 - 08.2018

Analyst/ System Analyst

Global Logics Pvt Ltd - Google
01.2015 - 04.2016

Interactive Social Media Advisor

[24/7] India Pvt. Ltd.
07.2014 - 01.2015

Trainee

Cadsys India Pvt. Ltd
06.2013 - 07.2014

Bachelor of Technology - Civil Engineering

Jawaharlal Nehru Technological University

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Sravya Midhe