Sathvika Reddy
Boston,MA
Summary
/Saath•Vee•Ka. Re•Dee./
Methodical director with extensive experience across diverse industries. Recognized for analytical mindset and results-driven approach, effectively combining technical skills with create problem solving and strategic leadership. Proven ability to implement data-driven solutions that enhance business performance. Experienced in overseeing daily operations and fostering collaboration within teams. Highly motivated and ready to be challenged!
Overview
9
9
years of professional experience
Work History
Director of Business Insights and Analytics
Meet Boston
05.2024 - Current
- Analyze multi-source visitor data to drive business decisions and create monthly stakeholder reports.
- Manage collaboration with advertising agencies and vendors to optimize paid media campaigns, enhancing ROAS and brand awareness.
- Design and execute consumer and partner surveys to assess qualitative and quantitative impact of Meet Boston-sponsored events.
- Led integration of booking engine on meetboston.com, streamlining consumer booking experience and generating $150,000 in revenue within nine months.
- Executed research initiative and led webinar for restaurant partners to boost engagement and performance during Boston's Restaurant Week.
Manager of Analytics
Allen & Gerritsen
04.2022 - 04.2024
- Designed and optimized annual media investment strategies for Museum of Science, managing $750k budget to enhance ROI and allocation efficiency.
- Collaborated on strategic research initiative for Eastern Bank, evaluating media perception among financial decision-makers in SMB sector to inform targeted marketing investments.
- Directed and mentored team of 2 analysts in analyzing and interpreting large datasets, generating customer insight reports for diverse clients.
Senior Analyst
Allen & Gerritsen
04.2019 - 04.2021
- Developed integrated automated marketing dashboard for Dorel Juvenile Group, consolidating data from 10+ sources and saving over 40 hours monthly.
- Executed measurement architecture frameworks across multiple projects, establishing KPIs and mapping audience journeys to synchronize data solutions with business objectives.
- Established data governance protocols using Funnel, Power BI, and Tableau to ensure data integrity and consistency across platforms.
Data Analyst
MARC USA
01.2017 - 04.2019
- Developed largest data model for Pennsylvania Lottery by integrating over 20 sources to analyze omni-channel media performance across five business lines.
- Migrated client datasets into Microsoft SQL, constructing scalable data models and client-facing dashboards in Excel and Power BI.
Education
Bachelor of Arts - Business and Psychology
Brandeis University
Waltham, MA05-2015
Skills
- Proficient in narrative-driven data analysis
- Experienced with Tableau, Power BI, Looker, and Funnel
- Effective stakeholder communication
- Data governance and frameworks
- Omnichannel marketing analytics
- Media measurement and analysis
- Effective data visualization strategies
- Client service optimization
- Strategic planning
- Survey design expertise
Languages
English
Telugu
Timeline
Director of Business Insights and Analytics
Meet Boston
05.2024 - Current
Manager of Analytics
Allen & Gerritsen
04.2022 - 04.2024
Senior Analyst
Allen & Gerritsen
04.2019 - 04.2021
Data Analyst
MARC USA
01.2017 - 04.2019
Bachelor of Arts - Business and Psychology
Brandeis University