Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Sree Veeranki

Austin,TX

Summary

A Data-driven digital marketing professional with over 5+ years of experience growing digital ad presence.

Highly analytical with experience in conversion optimization and funnel metrics analysis. Construct and guide creative integrated digital marketing campaigns for awareness, lead generation, and growth.

Proven skills in increasing customer engagement and business visibility through successful PPC campaigns.

Love testing, pushing boundaries, being curious and having an open mind to learn and grow.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sr Paid Analyst

Ovative
01.2023 - 10.2023
  • Develop and drive forward multi-channel digital media strategies and roadmaps for Health care(Insurance) and B2B client program growth goals.
  • Support higher level, cross-functional marketing strategy projects by providing deep media expertise.
  • Lead day-to-day management and optimization of client paid search (PPC) programs including Strategy and campaign planning, Algorithmic bid platform and manual bidding strategy and optimization.
  • Strategic partner management (Google, Bing, Kenshoo, Marin, etc.), Keyword expansion, optimization.
  • Test ideation, planning, analysis, reporting and insights.

Campaign Manager

Wish
06.2021 - 04.2022
  • Increase Wish Merchant and Wish Local acquisition using digital media
  • Identify, prioritize and execute multi-channel marketing strategies for campaigns with budgets of $1M.
  • Lead implementation and execution of B2B ad campaigns(PPC), including, optimization, reporting, and iteration.
  • Deeply understand user journey and identify areas of opportunity to drive growth with Paid digital channels.
  • Deeply understand user journey and identify areas of opportunity to drive growth with Paid digital channels
  • Conduct experiments to improve conversion rates,
  • Structure ongoing tests to measure impact and effectiveness of creative, audience segmentation, and channel.
  • Partner closely with product, design, and engineering and data team to develop measurement methodology and reporting inclusive of ROAS, LTVs, and CAC.
  • Track & analyze conversion & attribution, Ad creation, A/B, techniques to improve traffic, CTR, ROI, ROAS, CPA, conversions etc.

Paid Marketing Specialist

Ritchie Bros
07.2019 - 06.2021
  • Create, optimize, and report on a wide variety of strategies including SEM (Google and Bing), Paid Social, You Tube, GDN, Linked In, and other Paid media placements
  • Implement test initiatives such as landing page A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
  • Develop campaigns with in-depth keyword research, ad copy, tracking, analyzing, reporting and quality assurance testing
  • Utilize bid management tools to effectively achieve the highest ROI across the major search engines
  • Own budget management and pacing, conduct daily account optimizations and performance analysis against campaign goals
  • Partner with the digital agency for ad strategy, optimization, reporting and attribution across Ad platforms
  • Provide recommendations to improve strategies, visibility, CTR, CPA, ROAS, etc, and increase conversions
  • Collaborate closely with design, email, SEO, merchandise, and other teams
  • Stay on top of the latest updates regarding tools and User Interfaces (Google ads, Bing ads, Bid Management Platforms,, SEMrush, Search Engine Land, AdCenter, etc.)
  • Regalix (Client-Google

Senior Ads Account Manager

06.2016 - 06.2019
  • Develop and execute SEM or paid search campaigns to meet campaign goals, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc
  • Analyze and find trends and make quality recommendations to the clients
  • Take full ownership of client ad accounts and demonstrate competency for responsibilities such as campaign planning, strategy recommendations, budgeting, managing client relationships, etc
  • Plan, Execute, Optimize for full delivery and efficient landing page optimization and creativity
  • Worke on Campaign Optimization, Keywords Analysis, Keyword Research, ROI, CTR, CPA, Remarketing, ROAS, A/B testing and reporting
  • Develop digital marketing campaigns, utilizing a range of techniques including the planning, budgetary, tracking conversion rates and suggesting improvements to the campaigns.

Education

Bachelor of Science - Computer Science Engineering

2016

Skills

  • Google ads
  • SEM
  • Marketo
  • Google analytics
  • Facebook ads
  • Demand generation
  • Keyword optimization
  • Criteo
  • Lead generation
  • Marin
  • LinkedIn ads
  • Kenshoo/Marin/SEM rush

Accomplishments

  • ABX Digital Advertising (Demandbase)
  • Digital Advertising (HubSpot)
  • Microsoft Advertising Search
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Shopping

Certification

  • ABX Digital Advertising (Demandbase)
  • Digital Advertising (HubSpot)
  • Microsoft Advertising Search
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Shopping

Timeline

Sr Paid Analyst

Ovative
01.2023 - 10.2023

Campaign Manager

Wish
06.2021 - 04.2022

Paid Marketing Specialist

Ritchie Bros
07.2019 - 06.2021

Senior Ads Account Manager

06.2016 - 06.2019

Bachelor of Science - Computer Science Engineering

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Sree Veeranki