Sreeja
Summary
Enthusiastic Digital Marketer with 3+ years of experience in Brand building, Account Management, Content management and Reporting. Successfully ran and troubleshooted multiple campaigns over the years on various platforms like Google Ads, Google Ad Manager, DV360, Facebook.
Overview
4
4
years of professional experience
Work History
Production Support analyst
HCL Technologies
01.2019 - 01.2021
- End To End programmatic Campaign Management (desktop, mobile, video, In-app, native, display) along with quality assurance of creative assets per the policies
- To ensure that the Campaigns are Live and Delivered as per SLA in Google Ad Manager
- To monitor all the campaigns at SSP and DSP level as a part of Ad Operations team
- Generating reports to gauge the ad performances via reporting tool
- Investigating the ad calls on the page and troubleshooting in depth to analyze ad behaviour
- Experience with web debugging tools (Chrome Dev Console, Debug cookie, Google Publisher Console, Charles proxy, HAR Analyzer and various other internal diagnostic tools.) Optimizing and tracking Display Ad campaigns (programmatic Deals, Open Auction, PMP etc.) in Ad Manager/ DFP and helping Publishers/Advertisers globally
- Checking the website/ App status and build to help publishers run ads without any hindrances
- Analyzing the bids in Open auction to enhance ad campaign's performance and demand using internal diagnostic tools
- Testing Ad tag implementation and creating test pages to confirm ad call behaviour using HTML
- Reviewing the targeting set up per the requirement along 1st party/ 3rd party Audience troubleshooting
- Experience in Ad servers : Google Ad Manager, DV360, Admob (In App), Ad Exchange.
Process Associate - Content Management
Global Logic
01.2018 - 01.2019
- Reviewing photos, videos and text-based content and make judgement as to whether the reviewed content is in violation of our Client's terms of services
- These content are sensitive in nature and potentially abusive at times
- Having a deep understanding of the platform and Community Standards
- Recognize trends/patterns and escalate issues outside the company policy to the global team
- Identify inefficiencies in workflows and suggest solutions / insights for improvement
- Identifying fraud, gory content and removing them from the platform.
Digital Marketing executive
Accord solutions
01.2017 - 01.2018
- Reporting of campaigns running on Google Ads with in-depth analysis on performance of keywords and suggesting ad copies
- Suggesting insights depending on page views, user behaviour, Bounce rates, Organic Search Traffic and Paid Search Traffic
- Providing effective content for Social Media (Facebook, LinkedIn, twitter, Instagram, Pinterest, Google plus) posts and the blog by creating a content calendar.
Education
Jawaharlal Nehru Technological University Hyderabad
05.2017
Skills
- Relationship Building
- Training and Mentoring
- Time Management
- Problem Solving
- Customer Service
- Quality Assurance
tools and skills
- Google Ad Manager/ Doubleclick Google Analytics
- Microsoft Excel/ Google Sheets
- Google Ads
- Shopping Ads
- Social Media
- Excellent communication
Timeline
Production Support analyst
HCL Technologies
01.2019 - 01.2021
Process Associate - Content Management
Global Logic
01.2018 - 01.2019
Digital Marketing executive
Accord solutions
01.2017 - 01.2018
Jawaharlal Nehru Technological University Hyderabad
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