Sreya Dey

• Content Marketing - SEMrush
• Marketplace stimulation - Advanced Strategic Marketing – Bikes
• Digital Marketing Certification - Stukent
• Digital Marketing Simternship - Stukent
• Google Analytics Certified
• Marketing Analytics - SEMrush
• SEO - SEMrush
• Social Media Marketing - SEMrush
• UI/UX for Beginners

• Python
• Google Analytics
• SEMrush
• Splunk
• Canva
• Tableau
• SPSS
• Excel
• Qualtrics
• WordPress
• Wix
• GitHub
• Social Searcher
• MailChimp
• HubSpot
• Facebook & Instagram Ads
• Adobe

CRM & Marketing Strategy – IKEA

• Analyzed customer-centric flat-pack and self-service model to boost customer retention, enhance brand experience, and drive loyalty.
• Evaluated sustainable packaging and innovation initiatives to align CRM with consumer behavior, market positioning, and brand equity.
• Achievement - Demonstrated expertise in CRM by uncovering retention and brand loyalty drivers in IKEA’s flat-pack strategy, aligning insights with consumer behavior and sustainability trends.

Marketplace Live Simulation-marketing Strategy Project

• Successfully configured a complex marketplace simulation, making data-driven decisions on pricing and product development.
• Launched 3 new product lines target R&D upgrades, increasing brand demand by 20%, and outperforming competitors in key markets.
• Fully staffed 100% of available stores in Q7, contributing a 25% increase in quarterly sales revenue.
• Implemented sales, marketing strategies, boosting employee performance, sales efficiency by 15%, and customer engagement by 30%.
• Captured 35% total market share and ranked 1 across all bike segments by leading brand, pricing, and geographic expansion.
• Achievement- Led a high-impact marketing simulation to capture 35% market share and rank #1 across all segments by executing data-driven product launches, pricing optimization, salesforce strategy, and geographic expansion.

Sustainable Growth Strategy – Sustainability Management
Developed green marketing campaigns and modeled long-term impact through sustainability simulations to drive eco-conscious brand positioning.

Data-Driven Marketing Insights – Splunk & Python

• Analyzed 50,000+ consumer data points using Splunk and Python to visualize KPIs, uncover behavioral trends, and inform strategic marketing decisions.
• Built predictive models for customer segmentation and outcome forecasting, enhancing targeting precision, ROI optimization, and campaign performance.
• Achievement- Delivered actionable marketing insights by analyzing 50,000+ consumer data points and building predictive models that optimized ROI, segmentation, and campaign performance.

SEMrush SEO Campaign, Improved on-page SEO score from 65% to 90% via keyword optimization, backlink building, and content revamp.

Stukent Campaign Simulation, Managed a digital product's online presence and executed an SEO-PPC strategy that achieved a 100% ROI.

Clark Campus Store-Marketing Research Project

• Conducted in-depth market research using Qualtrics surveys to uncover student behavior trends & preferences for Campus Store.
• Delivered strategic recommendations to improve merchandise assortment and marketing based on analysis of 150+ survey responses.
• Utilized SPSS and Python to clean, analyze, and interpret data from 150+ responses, generating actionable insights for retail strategy.
• Achievement- Generated actionable retail insights by analyzing 150+ survey responses with SPSS and Python, driving data-backed recommendations to optimize product mix and marketing strategy.