Summary
Overview
Work History
Education
Skills
Sources
Fundraising and Sponsorship drive for Non Profit
Timeline
Generic

Sreyashi Raha

Palo Alto,CA

Summary

Accomplished and results-oriented Product Marketing Specialist dedicated to enhancing market share, elevating brand recognition, and driving revenue growth.

I've optimized sales efficiency through the development, implementation, and enhancement of sales strategies and tools, resulting in increased revenue generation. My ability to deliver thorough training, coaching, and empowerment to sales teams has consistently contributed to their development and success.

With robust Competitive Intelligence expertise, I excel in gathering and analyzing market intelligence to inform strategic decision-making. My proficiency extends to identifying market trends, competitor actions, and opportunities for organizational expansion.

Overview

13
13
years of professional experience

Work History

Consultant

Zebra Tech
10.2022 - 05.2023
  • Produced 15+ Competitive intelligence for Zebra's operational intelligence product and how Zebra can maintain competitive edge
  • Evaluated competing product by its positioning, use cases and features
  • Interviewed deployment/ integration partners of competing products
  • Worked closely with Solution Architects and Product managers and provided them with necessary feedback on Zebra product and UX improvement
  • Reported big and emerging news to leadership on competitors R&D , product roadmap and upcoming events
  • Researched on Analyst reports and assessment on product and market scope.

Product Marketing Manager - Market Intelligence and Competitive Intelligence

SightCall
02.2022 - 07.2022
  • Setting up Competitive Intelligence program
  • As core competitive intelligence manager, always stayed on top of big emerging news and proactively captured and internalized information to key stakeholders
  • Managed one stop CI portal for internal education of cross functional team with real time high value competitive metrics, pricing info, sales triggers etc
  • Worked on detailed competitive intelligence and shared recommendations on competitive differentiators and internal ongoing strategies
  • Successfully planned and conducted internal research through CRM and SDRs to gain perspective on current landscape
  • Retelling Sight Call's story aligned with customer use cases backed by strong research and intelligence.

Competitive Intelligence Specialist

Ivanti (formerly Heat Software and Landesk)
10.2016 - 01.2018
  • Enabled leadership team with competitive insights, battle cards, market research, and sales support content for ITSM (Service Management) and Endpoint security market
  • Supported merger between Landesk and Heat Software with crucial M&A related competitive information and market estimation
  • Created content for sales kick off specific to competitor's revenue, growth, pricing, customer feedback, strengths and weakness like vendor insight, target client technology landscape, IT org structure, SWOT and analyst perspectives
  • Actively tracked and analyzed wins/losses by quarter and presented information to sales leadership
  • Supported sales team with battle cards, deal specific information like vendor insight, target client technology landscape, IT org structure, SWOT and analyst perspectives
  • Created robust Competitive Intelligence for sales, marketing, and product leadership team
  • Deal Specific account support such as pricing, case studies and messaging.

SE Senior Research Specialist - Team Avanade

Accenture India Pvt Ltd
02.2013 - 12.2015
  • Supported Sr Leadership, Account executives and Field sales with relevant market insights, metrics and data
  • Developed go to market strategy for new geographies, building pipeline, qualifying and finalizing new opportunities by region and industry group for sales planning
  • Improved sales efficiency with critical content such as battle cards, use cases, and deal specific account planning
  • Accelerated North American sales program with training and content which regional sales and AE's found extremely helpful
  • Through my territory and target planning and sales success program initiative I and my team made an impact on business worth more than $500,000 in a quarter
  • Key Initiatives taken - Monthly Newsletters, Industry insights specific to Avanade solutions and applications, Win/Loss metrics analysis by quarter.
  • Evaluated effectiveness of existing programs or initiatives using robust quantitative methods, informing decision-making for improvement strategies.
  • Collaborated with interdisciplinary teams to develop comprehensive solutions addressing complex challenges faced by clients or organizations.
  • Established strong relationships with key stakeholders by presenting concise reports on research progress and outcomes at regular intervals.
  • Managed budgets and timelines for multiple concurrent projects, ensuring efficient allocation of resources and timely delivery of results.

Senior Consumer Research Analyst

Genpact
06.2010 - 01.2013
  • Worked with Fortune 100 CPG/ FMCG and Technology clients to help them gauge their brand perception and consumer insights through online listening tools and offline data
  • Understanding consumer perception and developed targeted marketing strategies using varied methods of consumer insight analysis and measured their buying behavior and opinion online/offline
  • Sentiment and product feedback analysis through various social media monitoring and survey tools
  • Identified market potential (TAM) for newer geographic penetration or newer target segments for Hi Tech technology market and electronic consumer goods
  • Market Sizing and Forecasting for wearable devices, healthcare devices, household consumer goods and skincare market.

Education

B. Tech - Bio Technology

Satyabhama Institute of Science And Technology
Chennai
04.2008

Skills

  • Competitor Analysis
  • Market Research
  • Product marketing
  • Pricing strategy
  • Product positioning
  • Customer research

Sources

  • IDC
  • Gartner
  • Bloomberg
  • Euromonitor
  • F&S
  • Economist
  • McKinsey
  • D&B dataset
  • Discovery Org
  • Forrester
  • Ovum
  • G2
  • Trust Radius
  • Accenture
  • Deloitte
  • E&Y
  • CIA factbook
  • Labour stats

Fundraising and Sponsorship drive for Non Profit

I volunteer at a non-profit organization where I dedicate my time to enriching cultural initiatives within the community. Through organizing various events and fundraising drives, we generate funds to support underprivileged children, providing them with access to smart classrooms and essential equipment.

During the COVID-19 pandemic, I spearheaded initiatives to ensure communities had access to vital resources such as oxygen and medical aid. This effort was crucial in providing support to those in need during a challenging time.

Overall, my commitment to community service extends to both cultural enrichment and humanitarian efforts, aiming to make a meaningful and positive impact on the lives of others.

Timeline

Consultant

Zebra Tech
10.2022 - 05.2023

Product Marketing Manager - Market Intelligence and Competitive Intelligence

SightCall
02.2022 - 07.2022

Competitive Intelligence Specialist

Ivanti (formerly Heat Software and Landesk)
10.2016 - 01.2018

SE Senior Research Specialist - Team Avanade

Accenture India Pvt Ltd
02.2013 - 12.2015

Senior Consumer Research Analyst

Genpact
06.2010 - 01.2013

B. Tech - Bio Technology

Satyabhama Institute of Science And Technology
Sreyashi Raha