Summary
Overview
Work History
Education
Skills
Timeline
Patents
Generic
Sri Shriram

Sri Shriram

Pittsburgh,PA

Summary

Accomplished Senior Director with extensive experience in Medical Devices development from concept ideation to product launch to retirement. Proficient in R&D leadership, Program Management & Strategic Marketing leadership. A proven change agent with a track record in reorganizations and building high performance teams from scratch, to propel achievements in advancing healthcare. A passionate leader with demonstrated accomplishments in seamless program execution and timely delivery.


Recipient of several Management Awards including 2024 Top Performance Award (TPA) and Exceptional Contribution rating for 2024 Annual Performance.

Overview

26
26
years of professional experience

Work History

Senior Director - Global Strategic Marketing

Bayer
05.2018 - Current



Accountable for the medical device portfolio in Magnetic Resonance (MR) & Nuclear Medicine (NM):

  • Established a market-leading MR & NM Device portfolio of over 175mEUR.
  • Articulated vision for sustained growth above market with enhanced profitability through financial and strategic brand plans.
  • Spearheaded the Global Brand Team guiding the cross-functional teams (including regional commercial, R&D and Product Supply) across global locations and successfully launched several medical devices and maximized brand value across varied global markets.
  • Doubled the revenue of MR portfolio within 7 years via focused activations and winning strategies from ~72mEUR to ~145mEUR.
  • Stabilized the MRXperion MR Injector platform for global markets by doubling its reliability and by launching 4 product features in 6 years.
  • Commercialized the first MR scanner integration offering with the injector platform.
  • Chartered strategic roadmaps to R&D in regards to new development projects and life cycle management addressing key customer needs.
  • Mentored and coached direct report and regional commercial teams to achieve sustained success.
  • Created key marketing assets to support global & local activations through digital channels.
  • Serve as a thought leader within the organization offering insights on industry trends and best practices, with expertise in market research and competitive analysis.
  • Aided in successful divestiture of a ~6mEUR device portfolio and established End-of-sale (EOS) for legacy product lines.



Deputy Director – V&V Engineering, R&D

Bayer
11.2013 - 05.2018
  • Hired a dynamic team of 35+ highly skilled performers.
  • Managed the functional budget of over $4M including labor and non-labor expenses effectively optimizing resource allocation for maximum impact.
  • Expertly handled the selection, training and resource utilization from external partners (including off-shore resources) resulting in 33% savings in labor budget.
  • Achieved breakthrough improvements in V&V efficiency through RQM roll-out, by combining the subsystem and system V&V which resulted in 36% V&V efficiency and 3% failure rate reduction in the flagship CT injector platform.
  • Spearheaded the team for on-time launch through efficient execution of V&V activities for numerous projects in parallel, including major Injection Systems in CT: Stellant Flex, Stellant Multi-patient, Centargo and in MR: MRXperion along with numerous software platform releases and Life Cycle Engineering (LCE) projects.
  • Consolidated third party certifications of Nationally Recognized Test Laboratories (NRTL) thereby ensuring increased efficiencies and on-time product launches.
  • Designed and built a world-class Human Factors Engineering and Usability Lab to integrate user inputs into the product development process.
  • Refined the Product Development Process (PDP 2.0) and established digital reporting which yielded a 15% saving of resource demands.



Principal Systems Engineer & Program Manager

Bayer
08.2005 - 10.2013
  • Served as Systems Engineer on MRXperion MR Injection System with specific focus on Safety and Human Factors Engineering.
  • Successfully released numerous MRI coils by leading as Chief Engineer.
  • Served as Project Manager/Systems Engineer/Chief Engineer and developed novel design solutions on hardware and software for MR Coils, MR Infusion Systems and MR & CT Injection Systems.



Project Manager – MR Coils

GE Healthcare
06.2002 - 07.2005
  • Launched several MRI coils from Ideation to market Launch on time and budget contributing to > $5M annual revenue.



Project Associate

Indian Space Research Organization (ISRO)-IISc
10.1999 - 07.2000

Education

Ph.D. - Electrical Engineering

Indian Institute of Science
Bangalore, India
04-2002

Master of Science - Microwaves And Optical Communication

Madurai Kamaraj University
Karaikudi, India
04-1995

Bachelor of Science - Electronics And Communication Engineering

Bharathiar University
Coimbatore, India
04-1993

Skills

  • Specialist in Radiology and Medical device development
  • Program Management
  • R&D Leadership
  • Strategic Marketing
  • Experienced leader of large and diverse global teams
  • Proven change agent champion
  • Hiring and retaining top talents
  • Understanding of Regulatory compliance (FDA, EU MDR)
  • Usability engineering expertise
  • Skilled in Risk Management
  • Proficient in Data Analytics using Power BI & Tableau
  • Excellent communication & leadership skills

Timeline

Senior Director - Global Strategic Marketing

Bayer
05.2018 - Current

Deputy Director – V&V Engineering, R&D

Bayer
11.2013 - 05.2018

Principal Systems Engineer & Program Manager

Bayer
08.2005 - 10.2013

Project Manager – MR Coils

GE Healthcare
06.2002 - 07.2005

Project Associate

Indian Space Research Organization (ISRO)-IISc
10.1999 - 07.2000

Ph.D. - Electrical Engineering

Indian Institute of Science

Master of Science - Microwaves And Optical Communication

Madurai Kamaraj University

Bachelor of Science - Electronics And Communication Engineering

Bharathiar University

Patents

Inventor/Co-inventor of 9 patents (3 issued & 6 published).