Sridutta Rao

As Head of Commercial Data & Analytics Solutions, I've spearheaded strategic data roadmaps for multiple franchises, forged external partnerships, and restructured the data organization to better integrate with brand teams. My focus on enabling data capabilities has enhanced business value, speed to insights, data quality and governance across diverse commercial functions, including brand teams, Insights & Analytics, Market Access, Targeting & Segmentation, and over 1400 Sales Consultants nationwide. These efforts have solidified my role as a pivotal business leader in the organization's transformation journey.

Key Contributions:

• Successfully overhauled the commercial data platform with a focus on user persona-based design and "Single Source Of Truth" for critical business KPIs, resulting in over $3.5M in additional sales. Implemented standardized customer-centric data products (Customer 360, Patient 360, & Account 360) to further enrich customer insights.
• Led data strategy and capability enablement for successful launches of Kerendia (CKD) and Nubeqa-Arasens (Prostate), collaborating with brand leads. Currently overseeing planning for three upcoming launches in next 18months to ensure continued product portfolio growth.
• Maximized marketing spend efficiency by 15%, integrating all customer digital touchpoints (campaign activation, audience targeting, and performance measurement) and driving marketing insights across brands.
• Revitalized the Data Organization by creating data partner roles for close collaboration and enhancing therapeutic area expertise to facilitate deeper insights and driving customer-centric success.
• Enabled data specialists with subject matter expertise, thought leadership training, and advanced data engineering skills to cultivate a data-driven culture and establish trust in data throughout the organization.
• Implemented and governed Master Data Management on Veeva, establishing a new stewardship team to maintain ongoing data quality for customer master, account hierarchy, and affiliation across all franchises.

Led data strategy and execution as a Business-Focused Technology Leader within the CDO organization. Enhanced analytical capabilities across Insights & Analytics and R&D by managing high-performing Data Strategy, Architecture, Engineering, and Data Stewardship Teams. Delivered data solutions driving value for HEOR Scientists, Clinical Trial Analytics, and Translational Medicine users.

Key Contributions:

• Spearheaded the delivery of a big data solution, bridging the gap between business needs and data & analytics capabilities, empowering the organization to make data-driven decisions.
• Led a multi-year, $20M+ Digital Health Initiative in collaboration with BIA. Built robust data platform with current state analysis, evaluation of new tools, and vendor management throughout implementation.
• Managed operations of data and analytics platform (120+ TB) on AWS, integrating RWD, clinical, and biomarker data. Enabled analytics tools (SAS, R, Python, Spotfire & Domino), and empowered the R&D organization with efficient access to critical data & insights.
• Forged strategic data acquisition partnerships with EMR & Medical Claims vendors, enabling critical real-world data for R&D initiatives through collaborative stakeholder engagement.
• Partnered with an analytics firm to pioneer an ML-driven data curation solution (reducing curation time from 3 weeks to 1 day), transforming complex historical clinical and biomarker data into a standardized data asset empowering RWE and clinical trial analysis teams to unlock deeper insights at speed.
• Implemented data governance framework & playbooks for key data assets across Translational, Clinical, Real-World domains to ensure data quality and democratize access for analytics use.

Data-driven IT leader with a proven track record of delivering enterprise-wide solutions. Led high-performing data architecture and business intelligence team. Partnered with the CIO to drive data program for growth and efficiency across diverse business units.

Key Contributions:

• Built and led a high-performing data architecture & BI team ($3.2M annual budget) for Individual Life BU, delivering strategic support and data-driven decision making across business units. Secured multi-year funding for a transformative data program (data warehouse, BI platform, enterprise data services, data governance) that empowered business leaders to unlock new opportunities and achieve process efficiencies across multiple systems.
• Architected the development of a centralized data warehouse (ILDR) used by 200+ users across departments. Designed the platform with DW bus architecture, minimized data redundancy, empowered self-service analytics with business schematic layer & 200+ reports, and saved the organization over $2M. Fostered a data-savvy culture by developing a user-friendly BI architecture with minimal IT dependence, empowering business users to build ad-hoc reports.
• Led a Six Sigma Green Belt project on underwriting medical spend insight, resulting in over $1M in annual savings.