SRIKANT (SRI) C. RAMARAO
Boston,MA
Summary
Accomplished data driven e-commerce & retail leader with 8+ years of experience developing & executing 18+ month roadmaps, leading large teams (10+ people), P&L management of $500M+ businesses, and creating best-in-class customer experiences.
Overview
10
10
years of professional experience
Work History
Category Management – Senior Manager, Wet Dog & New Brands Go-To-Market Strategy
CHEWY
04.2023 - Current
- Independently lead $500M+ wet dog category, growing it 11% YOY, +300bps vs rest of market
- Pioneered the Consumables new brands GTM strategy, working cross-functionally with key partners e.g marketing, supply chain and advertising to onboard 80+ new brands, worth $25M+ incremental net sales
- Developed innovative small pack strategy, driving +16% new wet dog customers. Scaled efforts across entire Consumables business, a $75M opportunity.
- Lead vendor relationship for $200M Wellness brand. Drive all integrated efforts across business, including marketing promotions, inventory buy-ups, and site improvements. Grew brand +2% YOY, +200bps vs rest of market.
Merchandise Strategy - Senior Manager, Home Improvement
WAYFAIR
08.2021 - 03.2023
- Lead a team of 11, responsible for driving the product strategy for entire Home Improvement vertical, comprised of 8 categories across 4 countries, and $2.3B in global sales.
- Engineered merchandise strategy for Cabinetry, WF’s first new category in 4 years, aligning & influencing 8+ teams incl engineering, marketing, and sales, driving $3.3M in 6M of sales.
- Generated Best-in-Class Appliance Package site experience, allowing customers more flexibility when shopping products, increasing conversion & Revenue/Visit by 29% and 108% respectively.
Merchandise Strategy - Senior Manager, Fireplaces & Grills
WAYFAIR
07.2020 - 07.2021
- Managed a team of 2, responsible for constructing and executing the on-site strategy for F&G business, growing +124% YOY, outpacing WF total performance
- Revolutionized customer shopping experience of $70M Indoor Fire business by collaborating with relevant SEO teams & analyzing 30+ user tests, increasing Add to Cart rate by 140 bps.
Business Analytics Summer Associate, Merchandise Strategy & Operations, Home Decor
WALMART INC.
05.2019 - 08.2019
- Created Features Analytics Tool, algorithm recommends buy quantity based on KPIs, leading to 40% reduction in procurement costs, with potential savings of 20% across home business units
- Optimized shipping pack size of items based on current selling productivity, resulting in a combined 26% savings in inventory and labor costs.
Omni Merchandise Planning Analyst III, Michael Kors, Max Studio London
MACY’S
07.2017 - 05.2018
- Drove $70M in sales at 40% gross profit margin for two VIP businesses across 250+ stores and online by ensuring store and online inventories were adequately funded.
Omni Merchandise Planning Analyst II, Style & Co
MACY’S
06.2016 - 07.2017
- Accomplished running largest Macy’s brand by annual sales units by strategizing monthly product buys for the $250M business, facilitating goods to 600+ stores and online.
Finance Executive Development Program
MACY’S
06.2014 - 06.2016
- Executed sales and shipping logistics of four nationwide Marketing Initiatives, totaling $2.5M in sales volume; worked with Marketing team to donate unsold goods to children’s charities.
Education
Master of Business Administration - Strategy
DUKE UNIVERSITY, The Fuqua School of Business
Durham, NC05.2020
Bachelor of Science, Chemistry. Bachelor of Arts, Economics. Minor, Finance -
SYRACUSE UNIVERSITY
Syracuse, NY05.2014
Skills
- Strategic Planning
- P&L Management
- People Leader
- Cross-Functional Team Collaboration
Additional Information
NY Cares Volunteer Team Leader 3+ years, leading math tutoring sessions for middle schoolers in WAshington Heights. SU Full Circle Mentor for freshman students of color. Avid fan of Game of Thrones, Syracuse, and Duke basketball.
Timeline
Category Management – Senior Manager, Wet Dog & New Brands Go-To-Market Strategy
CHEWY
04.2023 - Current
Merchandise Strategy - Senior Manager, Home Improvement
WAYFAIR
08.2021 - 03.2023
Merchandise Strategy - Senior Manager, Fireplaces & Grills
WAYFAIR
07.2020 - 07.2021
Business Analytics Summer Associate, Merchandise Strategy & Operations, Home Decor
WALMART INC.
05.2019 - 08.2019
Omni Merchandise Planning Analyst III, Michael Kors, Max Studio London
MACY’S
07.2017 - 05.2018
Omni Merchandise Planning Analyst II, Style & Co
MACY’S
06.2016 - 07.2017
Finance Executive Development Program
MACY’S
06.2014 - 06.2016
Master of Business Administration - Strategy
DUKE UNIVERSITY, The Fuqua School of Business
Bachelor of Science, Chemistry. Bachelor of Arts, Economics. Minor, Finance -
SYRACUSE UNIVERSITY
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