SRILATHA PERI
Farmington Hills,USA
Summary
Customer-centric and data-driven marketing professional with experience supporting outreach, partnership development, and multi-channel campaign execution across healthcare-aligned, technology-driven environments. Skilled in analyzing industry insights, building cross-functional relationships, and developing targeted marketing initiatives that improve engagement, brand awareness, and customer outcomes. Adept at using digital platforms, analytics tools, and CRM/marketing technologies to optimize strategy, strengthen customer relationships, and support growth in fast-paced, mission-focused organizations.
Overview
5
5
years of professional experience
Work History
Marketing Intern
Cogent
Detroit, USA
02.2025 - Current
- Lead customer-centric, multi-channel outreach initiatives to engage clinicians, healthcare partners, and key decision-makers, increasing awareness of diagnostic solutions and supporting the development of a strategic partnership pipeline.
- Conduct in-depth market research, competitive landscape analysis, and healthcare trend evaluation to identify new partnership opportunities aligned with sales and diagnostic market objectives.
- Collaborate cross-functionally with sales, product, global marketing, communications, and operations teams to ensure unified messaging, brand consistency, and seamless execution of physician outreach campaigns.
- Develop and refine physician-facing content, value messaging, and educational materials alongside subject-matter experts to strengthen clinician engagement in specialty diagnostics contexts.
- Utilize HubSpot CRM, Google Analytics, Tableau, and Excel to track outreach KPIs, campaign performance, HCP engagement trends, and pipeline metrics—providing data-driven recommendations for optimization.
- Initiate communication with potential healthcare partners, support early-stage relationship building, and contribute to negotiation preparation by aligning partner needs with customer-centric solutions.
- Manage and optimize digital, email, and social campaigns to enhance visibility, improve engagement rates, and generate qualified leads for diagnostic outreach initiatives.
- Support budget planning and resource allocation, ensuring that marketing activities align with organizational priorities and long-term growth strategies.
Quality Analyst (Marketing and Communications Projects)
Accenture
Hyderabad, India
06.2021 - 12.2023
- Partnered with marketing, operations, and product teams to evaluate digital healthcare communications for accuracy, customer-centricity, clinical relevance, and regulatory alignment—enhancing campaign quality by 25%.
- Built analytical dashboards in Excel and Power BI to monitor customer engagement, outreach effectiveness, and partnership performance, supporting both clinical-related programs and large-scale marketing projects.
- Conducted regular market insights, consumer behavior analysis, and performance tracking to inform strategic decisions related to diagnostic and healthcare-focused communications.
- Strengthened outreach initiatives for CSR and healthcare awareness programs, improving community engagement and supporting long-term partner relationship building.
- Collaborated with cross-functional stakeholders to translate analytical insights into strategic recommendations that improved customer engagement, clinician experience, and message alignment.
- Recognized for exceptional detail orientation, communication excellence, and the ability to connect data-driven insights with strategic marketing goals and customer-centric outcomes.
Education
M.S. - Business Data Analytics
Lawrence Technological University
Southfield, MI12.2025
Bachelor of Commerce - General
Osmania University
Hyderabad, India12.2020
Skills
- Python
- SQL
- R
- Google Analytics
- Adobe Analytics
- GTM
- Excel
- Meta Ads Manager
- YouTube analytics
- Branch
- Tableau
- Power BI
- HubSpot
- Google Ads
- Semrush
- Adobe Photoshop
- Canva
- Asana
- Word
- PowerPoint
Projects
Digital Marketing & Strategy Projects, 08/01/24, 12/01/24, Designed a 30-60-90-day strategic outreach plan integrating social, email, and influencer engagement to improve audience reach and partner acquisition., Conducted search optimization and Google Ads experimentation, increasing visibility and CTR by 28% in simulated diagnostic-industry campaigns., Worked with cross-functional student teams to build comprehensive marketing strategies aligned with business objectives, mirroring real-world client-agency collaboration., Performed deep-dive data analysis using Google Analytics, HubSpot, and Tableau to inform strategic recommendations and identify new market/partnership opportunities.
Technical Skills And Certifications
Python, SQL, R, Google Analytics, Adobe Analytics, GTM, Excel, Meta Ads Manager, YouTube Analytics, Branch, Tableau, Power BI, HubSpot, Google Ads, SEMrush, Adobe Photoshop, Canva, Asana, Word, PowerPoint, HubSpot Academy Inbound Marketing, Advanced Microsoft Excel, HubSpot Email Marketing
Timeline
Marketing Intern
Cogent
02.2025 - Current
Quality Analyst (Marketing and Communications Projects)
Accenture
06.2021 - 12.2023
M.S. - Business Data Analytics
Lawrence Technological University
Bachelor of Commerce - General
Osmania University