Shrinija Kummari
Seattle,WA
Summary
Dynamic marketing analyst with a proven track record at Electronic Arts, leveraging Python and SQL to drive data-driven insights. Enhanced workforce productivity by 10% through innovative analytics and automated dashboards. Adept at collaborating across teams, translating complex data into actionable strategies that boost engagement and conversions.
Overview
6
6
years of professional experience
Work History
Marketing Analyst Intern - YC W23
JUSTPAID
09.2025 - Current
- Analyzed marketing data to extract insights, enhancing campaign ROI and user engagement.
- Conducted market research to identify high-potential segments, creating effective outreach strategies.
- Optimized SQL queries for CRM analytics, improving data retrieval efficiency by 30%.
- Collaborated with product managers to analyze client feedback, resulting in 40 additional conversions per quarter.
- Performed detailed analysis of sales conversion trends to assess customer behavior and outreach effectiveness.
HR Data Analyst
Electronic Arts
03.2022 - 09.2022
- Developed a Python-based anomaly detection model that identified 98% of data inconsistencies, decreasing manual corrections from 120 to 30 errors monthly.
- Extracted and analyzed employee performance data using SQL queries to calculate KPIs, enabling a 10% increase in workforce productivity.
- Spearheaded end-to-end employee onboarding process, implementing data-driven improvements for better new hire integration.
- Designed automated onboarding dashboards using Tableau, cutting manual effort by 40% and accelerating new hire productivity by two weeks.
- Analyzed employee productivity metrics to identify trends and gaps, leading to a restructuring strategy that enhanced workforce efficiency by 10%.
Business Development Analyst
CEIPAL SOLUTIONS Pvt Ltd
03.2021 - 03.2022
- Optimized SQL queries for CRM analytics, enhancing data retrieval efficiency by 30%.
- Analyzed client feedback with product managers, crafting solutions that generated 40 additional conversions quarterly.
- Conducted market research to identify target segments, creating strategies that improved lead quality and engagement.
- Refined product demo processes with marketing team, reducing onboarding time by 10% and improving customer experience.
- Performed thorough analysis of sales conversion trends, evaluating customer behavior and outreach effectiveness.
- Presented actionable insights to product managers, resulting in tailored solutions that increased conversions by 40 customers quarterly.
Intern
Iha Consulting pvt ltd
06.2020 - 07.2020
- Collaborated with cross-functional teams to translate user needs into clear requirements for marketing initiatives.
- Conducted research on competitor offerings and market trends to guide content planning and outreach strategies.
- Coordinated workshops and events with mentors and stakeholders, enhancing communication flow for smooth execution.
- Analyzed problems and worked with teams to develop solutions.
Education
Master of Science - Data Analytics
Baruch College,Zicklin School of Business
New York, NY05.2025
Masters in Business Administration -
Institute of Public Enterprise
India05.2022
Skills
- Python
- Pandas
- NumPy
- SQL
- Window Functions
- Relational Databases
- Non-Relational Databases
- AWS Redshift
- Tableau & PowerBI
- Advanced Excel
- Large Language Model
- Agentic Workflows
- Prompt Engineering
Timeline
Marketing Analyst Intern - YC W23
JUSTPAID
09.2025 - Current
HR Data Analyst
Electronic Arts
03.2022 - 09.2022
Business Development Analyst
CEIPAL SOLUTIONS Pvt Ltd
03.2021 - 03.2022
Intern
Iha Consulting pvt ltd
06.2020 - 07.2020
Master of Science - Data Analytics
Baruch College,Zicklin School of Business
Masters in Business Administration -
Institute of Public Enterprise