Travelling
Srinivas Kamath
Sales & Marketing Strategy
Bangalore,Karnataka
Summary
Director - Demand Generation with 15+ years of experience in planning, directing and implementing marketing & sales strategies across various regions. Currently leading the Demand Generation and Pre-Sales team for the India & Middle East markets. Contributed to the 40% YOY growth by implementation of creative marketing & sales strategies and new sales engines. Responsibilities include setting up new sales engines & sales processes, implementing Sales CRM, Conversion Rate Optimization strategies & various marketing initiatives.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
2
2
Certificates
4
4
Languages
Work History
Associate Director - Demand Generation
Greytip Software Private Limited
Bangalore, Karnataka
11.2019 - Current
- Developed Demand Generation strategies based on research of consumer buying trends and market conditions.
- Forecasted sales pipeline and established processes to achieve sales objectives and related metrics.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Worked on various Conversion Rate Optimization strategies to increase conversions, pipeline & ultimately sales
- Monitored and coordinated workflows to optimize resources.
- Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Implemented systems and procedures to increase sales.
- Owned all aspects of sales planning, development and team and account management for India & Middle East territory.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Engaged analytical subject matter experts outside project teams to drive troubleshooting of critical process-related deviations and enhance process improvements.
- Achieved YOY growth of over 40%
Head - Sales Operations
SCS Financial Services
Mumbai, Maharshtra
07.2017 - 06.2019
- Managed team of 20 senior sales professionals, 4 Managers & 2 Senior Managers
- Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Recommended sales strategies for improvement based on regular market research and competitor analysis.
- Identified, developed and launched innovative tools or systems to achieve sales strategies.
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
- Implemented and executed sales and operational policies, experiments and standards across multiple facilities and sub-brands.
- Generated reporting and analysis to support sales forecasting and planning to reach monthly, quarterly and yearly revenue goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Implemented systems (Salesforce) and procedures to increase sales.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
Senior Operations Manager - Sales & Marketing
Dun & Bradstreet Services India Private Limited
Mumbai, Maharashtra
08.2016 - 12.2017
- Recommended sales strategies for improvement based on regular market research and competitor analysis.
- Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives.
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences.
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction
- Organized various dedicated knowledge seminars with key speakers for specific audiences
Senior Manager - Corporate Sales & Marketing
Dun & Bradstreet Services India Private Limited
Mumbai, Maharashtra
01.2010 - 08.2016
- Responsible for Marketing, Lead Generation & Pre-Sales in the B2B space
- Handled multiple projects & clients at a single time
- Worked extensively for customers in the BFSI, EdTech, IT Hardware & SaaS domain in their marketing and sales effort
- Handled a team of 150 team members including Team Leaders, Assistant Managers, Trainers, Quality experts & Trainers
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing long-term accounts.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
Assistant Manager
WNS Global Services
Mumbai, Maharashtra
10.2004 - 01.2010
- Initially part of US based process in the travel domain.
- Responsible for resolving Chargebacks, Debit memo & Disputes
- Streamlined & standardized various processes which lead to reduction in chargebacks and disputes
- Based on the performance selected to be part of the key group responsible for migrating various projects from UK to India & implementing best practices
- Was responsible for setting up 4 key processes from UK to India & worked as Subject Matter Expert and Trainer for the initial set of batches
- Recognized staff for contributions to company success to foster engagement and increase productivity.
Senior Customer Service Sales Representative
Firstsource Solutions Limited
Mumbai, Maharashtra
11.2002 - 10.2004
- Part of US based banking process as senior customer service associate for period of 1 year
- Responsible for customer service & upsell of various banking products to customers based out of US & Canada
- Part of UK based retail process as senior customer service associate for period of 1 year
- Learned and maintained in-depth understanding of product and service information to offer knowledgeable and educated responses to diverse customer questions.
- Greeted customers and listened closely to problems described to determine solutions.
- Resolved customer service issues using company processes and policies and provided updates to customers.
- Researched and rapidly resolved client conflicts to maintain key accounts.
Education
Bachelor of Commerce - Management
Mumbai University
Mumbai 03.2004 - 10.2005
High School Diploma -
Saraswati Education
Thane 03.2002 - 03.2003
Skills
Strategic leadership
Accomplishments
Dun & Bradstreet Country Managers Award
Greytip Master Fleet Award
Certification
LEAN
Interests
Reading Self Improvement Books
Timeline
Associate Director - Demand Generation
Greytip Software Private Limited
11.2019 - Current
Head - Sales Operations
SCS Financial Services
07.2017 - 06.2019
Senior Operations Manager - Sales & Marketing
Dun & Bradstreet Services India Private Limited
08.2016 - 12.2017
Senior Manager - Corporate Sales & Marketing
Dun & Bradstreet Services India Private Limited
01.2010 - 08.2016
Assistant Manager
WNS Global Services
10.2004 - 01.2010
Bachelor of Commerce - Management
Mumbai University
03.2004 - 10.2005
Senior Customer Service Sales Representative
Firstsource Solutions Limited
11.2002 - 10.2004
High School Diploma -
Saraswati Education
03.2002 - 03.2003
Similar Profiles
DEEPAK TDEEPAK T
Associate Manager - Customer Success & Experience at Greytip Software Private LimitedAssociate Manager - Customer Success & Experience at Greytip Software Private Limited
SOUNDAR SAMBANDHAMSOUNDAR SAMBANDHAM
PRODUCT CONSULTANT at GREYTIP SOFTWARE PRIVATE LIMITEDPRODUCT CONSULTANT at GREYTIP SOFTWARE PRIVATE LIMITED
Sarmistha SenguptaSarmistha Sengupta
MANAGER INFLUENCER MARKETING AND PR at GREYTIP SOFTWARE PRIVATE LIMITEDMANAGER INFLUENCER MARKETING AND PR at GREYTIP SOFTWARE PRIVATE LIMITED
Priyanka TeresaPriyanka Teresa
Team Lead - Customer Success at Greytip Software Private LimitedTeam Lead - Customer Success at Greytip Software Private Limited
Vijay Narasimha Reddy ThathireddyVijay Narasimha Reddy Thathireddy
Consultant at Capgemini Technology ServicesConsultant at Capgemini Technology Services