Srinivas Vadla
T.Rowe Price
Leander,TX
16
years of professional experience
Technical Lead delivering Salesforce platform redesigns that replace standard objects with scalable custom solutions. Leads Activity data modeling, Lightning Web Components, Outlook add-in development, and AWS/SST integration architecture to support sales and service workflows. Guides code quality, root-cause analysis, and developer support to keep releases stable and extensible. Professional technical leader with proven ability to spearhead complex projects and drive innovative solutions. Adept in software development, systems architecture, and project management. Strong emphasis on team collaboration and delivering results in dynamic environments. Known for adaptability and reliability. Skilled in coding, debugging, and optimizing performance. Experienced with leading technical teams and managing software development projects. Utilizes in-depth knowledge of programming and system architecture to streamline processes. Track record of fostering team collaboration and achieving project milestones effectively.
Work History
Technical Lead
2 Years 6 Months- Lead end-to-end Salesforce solution design and technical delivery, making architecture decisions across Apex, LWC, Flows, integrations, configuration, data models, security, and external cloud services.
- Lead the design and implementation of an AI-enabled Sales Concierge Agent using Amazon Bedrock and Strands Agents, defining the agentic solution architecture and integration approach to support sales-user workflows and intelligent assistance.
- Lead the Revenue Grid Side Panel implementation, coordinating technical design, Salesforce integration, user experience, dependencies, and cross-functional delivery for sales users.
- Designed and implemented data model, system architecture, and integrations, replicating standard Salesforce behaviors in a custom solution addressing specific business needs.
- Redesigned the activity tracking system by replacing Salesforce's standard Event and Task objects with a robust, extensible custom Activity__c object to support complex relationships and integrations.
- Implemented custom Activity__c UI using Lightning Web Components (LWC), leveraging Figma designs to create an intuitive user experience for sales and service teams.
- Designed a future-proof integration architecture to sync Outlook meetings with Salesforce using AWS and SST as middleware, ensuring scalability and security.
- Built a Microsoft Outlook add-in to allow users to log emails and meetings directly to Salesforce, with advanced capabilities like selecting multiple Contacts, Opportunities, and Sales Signals for contextual activity logging.
- Mentored junior developers on coding best practices and standards.
- Evaluated existing applications for defects or improvements in functionality or performance.
- Performed root cause analysis for production incidents and identified permanent fixes.
- Identified opportunities to improve system performance, scalability, and reliability.
Senior Software Engineer
1 Year 5 Months- Orchestrated the development of multiple full-stack applications, leveraging a diverse tech stack that includes Salesforce CRM, AWS, Typescript and ReactJS
- Collaborated with cross-functional teams to architect and implement AWS-based services using a serverless stack SST.
- Authored comprehensive six-pagers for multiple projects, guiding them from conceptualization through successful end-to-end implementation
- Spearheaded package development through the integration of Salesforce's CumulusCI and package commands; facilitated customer deployments via MetaDeploy
- Engineered Salesforce Unlocked Packages using advanced Salesforce package development methodologies to enhance deployment processes
- Developed multiple util libraries that can be used in LWC development, and Query.Apex for SOQL
- Built reusable components in Omnistudio. Created Omniscripts, Integration Procedures, Data Raptors and Flexcards.
- Authored comprehensive six-pagers for multiple projects, leading them from conceptualization to end-to-end implementation
- Orchestrated development of multiple full-stack applications, utilizing Salesforce CRM, AWS, Typescript, and ReactJS to deliver effective solutions
- Utilized IDX workbench, IDX BuildTool for the packaging and migration.
- Led the team in setting up, maintaining, and optimizing email marketing campaigns within Salesforce Marketing Cloud.
Senior Software Engineer, Salesforce
1 Year 4 Months- Collaborated with cross functional teams: Product and business stakeholders, gathered, analyzed and granulated requirements
- Designed owned and documented system architecture for Sales, Marketing and Service cloud by collaborating across technology teams
- Analyzed impacts, highlighted risks and issues on projects - within SF sales cloud and integrated systems with SF – Contract Services
- Identified mitigation strategies to minimize the impacts for the same
- Created work streams for projects, defining user stories and technical design to align development with business goals
- Planned project timelines considering costs, resource availability, and priorities to ensure on-time delivery
- Managed resources across projects, optimizing allocation to enhance overall productivity
- Facilitated daily scrums to ensure timely project delivery and promptly removed roadblocks.
- Set up bi-weekly demos, training, sync-up sessions with Business stakeholders, prepared slide decks to train business teams and understand potential of system improvements thus increasing productivity by ~30%
- Created design documentations / presentations to provide the senior management system architecture overview and suggested areas of improvements for system scalability and flexibility
- Prioritized Technical debts and Engineering initiatives along with business initiatives
- Spearheaded the full-scale implementation of Marketing Cloud and its seamless integration with Sales Cloud.
- Managed data structures within Salesforce Marketing Cloud, establishing Data Extensions and Lists for efficient data management. Leveraged Adobe Creative Suite, HTML, and CSS3 to design tailored email content in Content Builder.
- Demonstrated expertise in AMPSCRIPT, crafting dynamic content aligned with intricate business requirements.
- Collaborated with DEVOPS and Quality Assurance leaders and set up CI/CD process for Salesforce using Salesforce DX, GitHub and CircleCI
- Review the pull requests by the team, provide appropriate feedback for the team to build better code
- Planned and led multi-phase data migration project involving huge data volume (~millions of rows) by involving multiple cross functional teams to create a system functional mapping and help mitigate the downstream impacted applications/teams by proposing functional/technical solutions
- Led the successful initiative to plan the data archival strategy for the firm
- Created the request for proposals (RfP) and evaluated bids/proposals from various vendors to find the best suitable product by performing technical and cost benefit analysis of each of the products
- Built integrations between salesforce and contract services by exposing the webservices in salesforce and building GRPC services in Java
- Managed and mentored team of seven through all projects and removed roadblocks for the team
Salesforce Tech. Manager
2 Years 4 Months- Evaluated system performance - successfully evaluated and optimized integrations by designing and implementing solutions thus increasing system integration performance by ~30%
- Designed and developed integrations of Salesforce with other inhouse systems
- Led a team of 5(in-house and offshore), created tasks for the team, helped the team with technical and functional knowledge, managed deployments and delivered within timelines
- Designed and developed integrations of Salesforce with other in-house systems
- Collaborated with engineering architecture team, designed and documented project architecture, facilitating clear project direction
- Supported business users daily, addressing issues and enhancing user satisfaction with system functionality
Senior Salesforce Developer II
1 Year 1 Month- Collaborated with Engineers (in-house and offshore), performed GAP analysis to design an efficient and scalable solution considering Salesforce limitations
- Designed and developed integrations of Salesforce with AWS and other in-house systems
- Developed Employee Communication channel using Apex classes, Batch Apex, Apex triggers, and web services to meet business requirements
- Built the Employee Communication channel per business requirements using Apex classes, Batch Apex, Apex triggers, Web services
- Collaborated with Engineers (in-house and offshore), performed GAP analysis to design an efficient and scalable solution considering Salesforce limitations
- Created Users, Roles, profiles, permission sets, workflows, process builders, custom objects, fields, field sets, reports and dashboards
- Configured email relay for integration with Sendgrid to streamline email communication
- Managed test environments (Dev, QA, UAT) setup, refresh and upgrades.
Lead Salesforce Developer
2 Years 9 Months- Led team of 3 in developing Salesforce Sales Cloud application from scratch using agile methodology, delivering application on schedule
- Brainstormed business ideas with the company's VPs, Sales Managers and converted those ideas into specific project requirements to define the MVP
- Implemented a customer 360 board for sales team to review the customer data before making deals
- Automated few workflows using Lambdas with Node.js, SQS and S3.
- Automated workflows using Lambdas, Node.js, SQS, and S3 to streamline processes.
Salesforce Administrator & Developer
4 Years 11 Months- Consulted with multinational clients, gathered and analyzed business requirements, and designed IT solutions on Salesforce.com, collaborating with cross-functional teams to ensure alignment with client needs
- Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization
- Executed Salesforce.com application setup and customized apps to align with organizational functional requirements, enhancing user experience and operational effectiveness
- Developed Apex triggers, classes, and Visualforce pages, and integrated with external database systems using Oracle SOA and Informatica to streamline data processes
- Worked on Rest and SOAP based Integrations
Software Engineer
7 Months- Involved in writing Apex triggers and development of visualforce pages using third party UI libraries like Bootstrap, JQuery and CSS
- Developed workflow rules, validation rules and Approval processes
- Developed Apex triggers and visualforce pages using third party UI libraries like Bootstrap, JQuery, and CSS to enhance user interface functionality.
- Developed and scheduled batch classes to automate data processing and improve system performance.
- Involved in batch classes development and scheduling them
- Implemented a custom lead conversion process to streamline lead management and improve sales efficiency.
Education
BTech in Computer Science - Computer Science
Skills
Business stakeholder management
Managing and mentoring a team of developers and admins
Resource management for driving product and engineering projects
Planning for sprints and execution
Decision making
Problem solving
Cross-functional communication across product
business
and engineering (onsite and offshore)
Project planning
Sprint planning
Backlog grooming
Tech grooming
Sprint retrospectives
Daily scrum meetings
Health Care
Real Estate
eCommerce
CRM
ERP
HR Solutions
Serverless Stack Development using SST
AWS
Solution designing
Salesforce architecture design
Integration architecture design
Apex classes
Apex triggers
web services (RESTful)
Bulk API
Lightning Web components
Aura framework
Visualforce
Omnistudio
IDX
Salesforce DX
AppExchange
Informatica
New Relic
CircleCI
customer data platform
Salesforce Sales Cloud
Salesforce Marketing Cloud
Salesforce Service Cloud
Community Cloud
JIRA
Wiki
Product Board
Lucid Chart
GitHub
Actions
User
profile
roles
permission sets
workflows and approvals
process builder
flows
custom objects
field-level security
custom settings
SOQL/SOSL
Salesforce Platform Developer 1
Salesforce Platform Developer 2
Timeline
Technical Lead
T.Rowe Price
02.2024 - CurrentRead More
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Jawaharlal Nehru Technological University Hyderabad
BTech in Computer Science from Computer Science
Read More