Srinivasa Hrishikesh Madiraju
Irving
Summary
Data-driven Marketing Analyst with expertise in market research, customer analytics, and pricing strategy. Translates complex data into actionable insights that enhance campaign performance and drive business growth. Proficient in SQL, Excel, and Tableau, with a focus on developing KPI dashboards and supporting strategic decision-making.
Overview
3
3
years of professional experience
Work History
Marketing Analyst
Varam Resources
Hyderabad
04.2022 - 07.2023
- Delivered actionable insights to leadership that informed data-driven marketing strategies and optimized campaign performance
- Performed customer segmentation and behavioral analysis, improving targeting and conversion rates
- Conducted market research and competitive analysis, identifying demand trends and pricing benchmarks to inform strategic decisions
- Developed revenue forecasting models to support go-to-market planning
- Designed KPI dashboards tracking conversion rates, pipeline velocity, and revenue performance
- Built pricing models considering logistics and competitor data for strategic decision-making
Marketing Analyst
Ekasaila Mining Pvt. Ltd.
Hyderabad
02.2020 - 04.2022
- Conducted campaign performance and ROI analysis to enhance marketing strategies
- Analyzed CRM funnel data to identify drop-offs and optimize lead conversion
- Performed customer segmentation to refine targeting for marketing campaigns
- Built and maintained Tableau dashboards tracking lead sources, conversions, and revenue trends
- Supported pricing strategy and sales positioning through data analysis
- Prepared executive reports and dashboards to inform strategic business decisions
- Assisted in marketing budget tracking and performance benchmarking
Education
Master of Science - Business Analytics
Avila University
Kansas City, MO04-2025
Bachelor of Business Administration - HR
Osmania University
Hyderabad, Telangana, India09-2021
Skills
- Product Launch Planning
- Campaign performance
- Customer segmentation
- KPI development
- KPI frameworks
- Predictive Analytics
- CRM Analytics
- Market research
- Market Pricing Analysis
- Data analysis
- Data visualization
- Tableau dashboarding
- SQL and Python
- Marketing strategy
- Product Launch Planning
- Marketing strategy
Projects
- Augmented Reality in E-Commerce – Conversion Optimization, Built machine learning models (logistic regression, neural networks) to analyze AR impact, Improved conversion rates by 30–40% and reduced returns by 25–35%
- Retail Expansion Strategy (Decision Tree Model), Developed decision tree models comparing physical vs digital expansion strategies, Provided risk-based recommendations for strategic decision-making
Languages
- English
- Hindi
- Telugu
Timeline
Marketing Analyst
Varam Resources
04.2022 - 07.2023
Marketing Analyst
Ekasaila Mining Pvt. Ltd.
02.2020 - 04.2022
Master of Science - Business Analytics
Avila University
Bachelor of Business Administration - HR
Osmania University