Srirama Satya Krishna Bobba

Work History

Technical Product Manager

Best Buy

10.2022 - 02.2025

Managed 3 project teams in Agile environment which have primary focus of App and web UI components, realizing success through application of SDLC methodologies and exceptional leadership skills.
Led the development and deployment of membership conversion components across Best Buy’s web and mobile app, enhancing the free-to-paid(Total or Plus tiers) upgrade experience.
Led the end-to-end development and rollout of Paid Member Dashboards and Credit Card Dashboard components, enhancing customer engagement and financial transparency and data-driven dashboards that provided real-time insights on membership benefits, rewards tracking, and spending analytics for paid members.
Led end-to-end development of the “Spend and Get” feature, collaborating with cross-functional teams including Business, Product, Pricing, and Loyalty, driving 1.6M total engagement impressions (585K unique) and generating $2.1 billion in qualifying revenue.
Led API integrations for POS systems, enabling secure loyalty program tracking, and personalized customer recommendations, increasing membership sign-ups and repeat purchases.
Roadmap and Backlog Management: Utilized JIRA to manage product roadmaps and backlogs using OKRs framework alongside SAFe ART planning to align with strategic objectives.
Cross-Functional Collaboration: Partnered with key stakeholders—including engineering, UI/UX, and other cross-functional teams(Pricing, POS, Loyalty etc..) at Best Buy—to prioritize and develop customer-focused features, resulting in an improved adoption rate.
Responsible for defining scalable API frameworks (REST, GraphQL, Microservices) to enhance modularity, reusability, and cross-platform compatibility.
A/B Testing for UI/UX & Personalization: Executed UI/UX A/B tests on landing pages, reducing bounce rates by 30% and increasing engagement metrics.
Led the development and implementation of predictive analytics initiatives for paid member acquisition within the Customer Success Unit (CSU), collaborating with data science and engineering teams to identify high-potential customers for upgrades and expansion, driving increased conversion rates and revenue growth.
Collaborated with engineering, QA, and DevOps teams to optimize CI/CD pipelines, reducing deployment timelines and increasing release frequency.
Created and maintained comprehensive product documentation in Confluence/Wiki, improving cross-team collaboration and knowledge sharing.
Assisted QA teams in web and mobile app testing, ensuring functional accuracy, UI consistency conforming to Figma designs, and cross-platform compatibility.
Leveraged attribution tools such as AppsFlyer to track and analyze user acquisition performance, optimizing marketing campaigns through data-driven insights and performance metrics.
Developed interactive dashboards in Adobe analytics to monitor key engagement KPIs, improving data visibility and decision-making efficiency across product teams.
Communicated project plans and progress to key stakeholders and project contributors.

Technical Project Manager

Informatica

07.2020 - 10.2022

Designed and delivered enterprise solutions using Informatica MDM, P360, and C360 SaaS, ensuring alignment with business processes, needs, and strategic objectives.
Developed cloud application integration guidelines to streamline application design and accelerate development efforts.
Integrated Salesforce with Informatica MDM and MDM SaaS to streamline data synchronization, enhance data governance, and improve master data accuracy across enterprise systems.
Integrated Informatica MDM with Snowflake connectors to streamline data ingress and egress, enabling efficient data synchronization, transformation, and governance across enterprise systems.
Led the deployment and scaling of Informatica C360 SaaS on Kubernetes, driving cloud-native architecture adoption, ensuring high availability, and optimizing automation for seamless data management.
Collaborated with cross-functional teams to facilitate seamless communication and knowledge sharing throughout project lifecycles.
Designed and presented software architecture diagrams to stakeholders for clear visualization of system structure and functionality.
Mentored team members by sharing expertise, fostering skill development, and encouraging innovative contributions for continuous improvement.
Led weekly client meetings to discuss project milestones, address concerns, and align on strategic direction.
Facilitated daily Agile/Scrum ceremonies, including sprint planning and team stand-ups, to ensure project efficiency and alignment.
Implemented MDM Supplier 360 on AWS, integrating components such as Supplier Portal and Elastic Search for enhanced functionality.
Authored detailed technical documentation covering all system components to support future maintenance and scalability.
Communicated project status, risks, and key updates to stakeholders, ensuring transparency and alignment with business objectives.
Delivered tailored technology solutions as a consultant across multiple industries, including insurance, retail, healthcare, and beverage, addressing unique business challenges and improving operational efficiency.

Senior Consultant

Informatica

04.2017 - 07.2020

Delivered Informatica IPS solutions as a Senior Consultant across multiple industries, including Retail, Healthcare, Oil, and Beverage, addressing industry-specific challenges.
Designed and implemented MDM-BPM solutions to streamline data management and improve operational efficiency.
Developed a BPM solution that reduced Vendor/Supplier creation time by 70% for large enterprises, enhancing process efficiency.
Increased business throughput by automating key processes and aligning workflows with organizational goals.
Installed and configured Informatica MDM and related software on multiple servers, including applying patches and updates.
Created custom reporting tools to analyze SLA times for MDM record creation, including Vendor, Supplier, Person, and Organization entities.
Developed workflows for PIM, automating task creation and user group assignments to optimize business processes.
Implemented Patient Identity Resolution using MDM with FHIR, successfully merging duplicate patient records across multiple hospitals to ensure accurate and unified patient data, improving interoperability and reducing redundancy.
Integrated PIM and BPM using PIM REST API, ensuring seamless data flow and improved system interoperability.
Designed a custom workflow to implement MDM best practices, standardizing metadata and terminologies to support CDISC submissions.
Built workflows to eliminate bottlenecks, consolidate fragmented metadata across multiple sources, and maintain CDISC versions and history for regulatory compliance.

Senior Consultant

TEKsystems

01.2015 - 03.2017

BPM solutions developer for beverage giant.
Transforming existing legacy code to advanced BPM implementation.
Estimated work hours and tracked progress using Scrum methodology.

Java Developer

Acxiom

05.2011 - 12.2014

Transforming legacy systems to updated Java codebase.
Reviewed code and debugged errors to improve performance.
Ensured seamless integration of Java-based applications with databases, APIs, and other systems.
Developed user-friendly interfaces for web applications, improving user experience and satisfaction.
Reduced software bugs by conducting thorough unit testing and collaborating with QA teams.

Summary

Overview

Work History

Technical Product Manager

Technical Project Manager

Senior Consultant

Senior Consultant

Java Developer

Education

Master of Science - Applied Computing

Skills

Software

Interests

Timeline

Work Availability

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