Sristika Gopinath
Houston
Summary
Professional content creator with proven expertise in crafting engaging and impactful narratives. Skilled in SEO, copywriting, and digital marketing, ensuring content aligns with audience needs and drives results. Strong focus on team collaboration and adaptable to shifting project requirements. Reliable and consistent in delivering high-quality work that meets organizational goals.
Overview
1
1
Certification
12
12
years of professional experience
Work History
CONTENT WRITER
FREELANCE
HOUSTON, TEXAS
09.2024 - 09.2025
- Academik America - Developed a series of detailed, engaging blogs focused on career guidance for professionals in investment banking, STEM fields, HR courses, and private equity. These blogs aimed to provide valuable insights and actionable advice, helping readers navigate their career paths effectively.
- Academian - Created comprehensive content storyboards tailored for Grade 9 to Grade 11 students. The project involved breaking down complex concepts into simple, relatable examples, making challenging subjects more accessible and engaging for young learners. This approach aimed to enhance comprehension and retention of key ideas.
DIGITAL MARKETING EXECUTIVE & CONTENT WRITER
SEMUSI TECHNOLOGIES
BANGALORE
05.2020 - 06.2024
- Created in-depth case studies and blogs in martech, fintech, and marketing automation, resulting in a 300% increase in organic traffic, growing from single-digit monthly visitors in 2019 to over 254 in 2024.
- Achieved a substantial increase in organic keywords from 65 in 2017 to 200 in 2020, including 12 in the top 10. Contributed to a total of 831 keywords in 2024, with 29 ranking in the top 20 search results.
- Received 'Constant Contributor Award' for producing thought leadership content that positioned the company as an industry expert.
- Collaborated with cross-functional teams to gather insights and craft impactful narratives, enhancing the quality and relevance of published content.
- Transformed complex technical information into engaging, accessible content, facilitating a better understanding of products and services and driving customer engagement.
- Create infographics, image, and short videos as part of social media marketing campaign.
CONTENT WRITER
SOCIONETIC
BANGALORE
04.2019 - 05.2020
- Created SEO-optimized blogs, case studies and website content for diverse clients.
- Developed clear marketing copy and Google Ads to promote products/services.
- Implemented effective social media strategies to enhance brand awareness and customer engagement.
- Collaborated with design teams to create user-friendly content layouts.
- Designed and executed targeted marketing campaigns, leveraging data analytics to refine strategies and optimize audience reach.
BUSINESS ANALYST
ACCENTURE
BANGALORE
02.2014 - 02.2016
- Identified and defined product requirements and use cases for CRM sales and marketing.
- Acted as a liaison between stakeholders and development/testing teams to gather and clarify requirements.
- Supported change management activities and quality management reviews.
- Conducted in-depth data analysis on sales trends, customer behavior, and marketing campaigns to identify areas for improvement and growth opportunities
Education
Master of Computer Application - Computer Application
Sona College of Technology
Salem03-2014
Bachelor of Science - Computer Technology
KS Rangasamy College of Technology
Salem03-2011
Skills
- Content Writing
- Content Strategy
- SEO
- Keyword Research
- Content Optimization
- CMS
- Google Analytics
- Social Media Strategy
- Email Marketing
Certification
- Business English Certification Preliminary, University of Cambridge, August 2012,
- Foundation Certificate in Business Analysis, BCS, The Chartered Institute for IT, 2015
- Digital Marketing Professional Certificate, Content Marketing Institute, June 2026
Timeline
CONTENT WRITER
FREELANCE
09.2024 - 09.2025
DIGITAL MARKETING EXECUTIVE & CONTENT WRITER
SEMUSI TECHNOLOGIES
05.2020 - 06.2024
CONTENT WRITER
SOCIONETIC
04.2019 - 05.2020
BUSINESS ANALYST
ACCENTURE
02.2014 - 02.2016
Master of Computer Application - Computer Application
Sona College of Technology
Bachelor of Science - Computer Technology
KS Rangasamy College of Technology