Sruthi Nagumothu

• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Collaborate with cross-functional teams to create effective digital marketing strategies aligned with overall business goals.
• Plan, execute, and oversee digital marketing campaigns across multiple platforms, including social media, email marketing, content marketing, and paid advertising.
• Monitor campaign performance, analyze data, and optimize strategies to improve key metrics such as conversion rates, click-through rates, and ROI.
• Created and deployed impactful digital marketing campaigns to foster customer engagement and elevate brand awareness.
• Crafted various marketing content, including blogs, promotional materials, and social media advertisements.
• Elevated page content, refined keyword relevance, and reinforced branding to accomplish search engine optimization milestones.
• Plan and allocate budgets effectively across different digital marketing initiatives, optimizing spending for maximum returns.
• Lead a team of digital marketing professionals, guiding their efforts and fostering a culture of innovation and continuous improvement.
• Collaborate with designers, writers, and other stakeholders to ensure consistent brand messaging and visual identity.
• Generate comprehensive reports, highlighting key insights and recommending actionable improvements.
• Administered clients' social media accounts, cultivating engagement for both current and upcoming product or service launches.
• Monitored and leveraged evolving industry trends to enhance campaign effectiveness.
• Stay updated on the latest trends and advancements in the digital marketing landscape.
• Identify and recommend opportunities for incorporating new technologies or strategies to maintain a competitive advantage

• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Created social media content with innovative brand messaging to support new product launches.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Created Pay-Per-Click campaigns to drive targeted traffic to company website.

• Telstra
• Part of Project Transition from Melbourne, Australia in two weeks
• Build a team of three fresher’s to deliver the results in a record time
• Cleared 1500 system alerts on immediate return to India
• Managed all Stakeholders flawlessly
• Multiple appreciations and awards
• Regular Monitoring of the health of the project

Client: Google AdWords and Ad Approvals

• Worked as a Workflow Lead in Google AdWords Approval project
• Handled a team of 20, work assignment and sharing daily updates to the team, interacting with my Manager with all required reports and work
• Trained 2 waves of English & Russian reviewers and handling a team (approx.20 people)
• Up-skilled trainees to help exceed the under ramp targets and Mentored a team of new hires and tenured agents
• Responsible for managing and ensuring of Workflow Adherence by the team
• Managed and maintained the TAT% above 90%(4hrs TAT) and controlling the Aging of Ads and partnered with the supervisors in conducting the daily huddles
• Conceptualized and maintained the Workflow Tracker and reporting metrics on a daily/weekly/monthly basis
• Updating the client with excel reports (emptying the ads) for every 4 hours
• The TAT of per ad is less than an equal 4hrs (Ads are to be cleared within the TAT of less than and equal to 4hrs)
• Zeroed down bins managing peak volumes and customer recognized as partners for handling peak volumes during customer offsite
• Appreciated by the Client for the highest Ads reviewed in a week, for TAT maintenance and best Workflow Lead
• Trained in Six Sigma (Lean) in our process to remove wastage
• Awarded Bronze as a top performer in months of Aug’12 and Jan’13 with Bronze award.