Summary
Overview
Skills
Work History
Accomplishments
Education
Sarah Sobel-Poage

Sarah Sobel-Poage

Senior Manager, Advertising & Marketing

Summary

I am an accomplished Senior Marketing Manager looking for freelance or temp work to assist you or your business with your marketing or creative needs.

I am a hardworking, goal-oriented leader with exceptional problem-solving skills. I have proven expertise in creative project development and implementation and am skilled at engaging customers with effective traditional and digital marketing with a proactive approach to evolving trends.

My natural talents demonstrate exceptional time management, organizational skills, and adaptability.

I offer you my expertise as a dedicated marketing professional of 28 years with a history of meeting company goals utilizing consistent practices, skilled in working under pressure, and adapting to new situations and challenges to best enhance you or your organization's brand.

Overview

28
28
years of professional experience

Skills

PROFESSIONAL SKILLS:

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Work History

Senior Marketing Manager

SGI
01.1996 - Current
  • Analyzed market trends to identify new opportunities for business growth and expansion.
  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Managed a team of marketing professionals, resulting in increased productivity and project success rates.
  • Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Devised content strategy to effectively engage target audiences.
  • Conducted market research to identify new opportunities and target markets.
  • Wrote and distributed press releases to increase brand visibility.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Created and managed social media campaigns to increase brand engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Established a consistent brand identity across all channels, including print, digital, and social media platforms.

Accomplishments

    I am the recipient of the prestigious 20 Under 40 award.


    Each year, the organization recognizes twenty young community leaders - all under the age of 40 - with the 20 Under 40 Award. The program recognizes individuals who have distinguished themselves in their community and in their profession. In turn, 20 Under 40 intends to motivate other young leaders throughout Northwest Ohio and Southeast Michigan.

Education

Bachelor of Arts - Philosophy And Religious Studies

The College of Wooster, Wooster, OH
05.2001 -

Post Graduate Studies - Visual And Studio Arts

The College of Wooster, Wooster, OH
05.2001 -

Post Graduate Masters Studies - Philosophy

University of Toledo, Toledo, OH
05.2001 -
Sarah Sobel-PoageSenior Manager, Advertising & Marketing