Stacey Barnes
Summary
Results-oriented professional with extensive experience in operations and product development. Expertise in market analysis and partnership building has led to successful brand enhancements and growth initiatives. Committed to driving operational leadership and achieving strategic business objectives.
Overview
34
34
years of professional experience
Work History
VP, Operations
Ivysport
Aliso Viejo, California
02.1998 - 08.2025
- Developed and executed strategic plans to build the brand.
- Facilitated strategic planning to enhance market position and increase brand visibility.
- Analyzed market trends to inform business decisions and drive growth initiatives.
- Collaborated in the creation and launch of new product lines addressing evolving consumer needs.
- Built partnerships with key stakeholders to expand distribution reach.
- Negotiated contracts with vendors for services, products and supplies.
- Developed standard operating procedures for handling customer inquiries.
- Managed escalated issues and provided solutions to complex problems.
- Reviewed and reconciled royalty payments against sales data and inventory reports.
Licensing Manager
NBA Properties, Inc.
New York, NY
01.1992 - 02.1998
- Established and managed licensing agreements with key partners in sports merchandising, ensuring alignment with brand strategy.
- Negotiated terms for licensing deals to secure advantageous conditions and strengthen partnerships.
- Analyzed market trends to identify new licensing opportunities for NBA properties.
- Oversaw licensing budgets and forecasts to support organizational objectives and maximize resource allocation.
- Collaborated with cross-functional teams to ensure brand compliance across all products.
- Reviewed product designs for adherence to NBA branding standards and guidelines.
- Provided guidance on complex licensing issues such as intellectual property rights, royalties, copyright law.
- Provided guidance and mentorship to junior staff on licensing processes and strategies.
Education
Bachelor of Arts - Speech Communication
The Pennsylvania State University
University Park01-1989
Skills
- Strategic planning
- Product development
- Contract negotiation
- Market analysis
- Partnership building
- Operational leadership
Timeline
VP, Operations
Ivysport
02.1998 - 08.2025
Licensing Manager
NBA Properties, Inc.
01.1992 - 02.1998
Bachelor of Arts - Speech Communication
The Pennsylvania State University