Stacey Birkby

Director of Sales 1/2024-8/2024

Area Vice President 8/2022-1/2024

Regional Director 9/2020-8/2022

• Grew sales team and review: $27m in 2020 to $34m in 2021 (28% growth), $41m in 2022 (20% growth), $46m in 2023 (12% growth).
• Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
• Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
• Analyzed industry trends and tracked competitor activities.
• Cultivated company-wide culture of innovation and collaboration.
• Represented organization at industry conferences and events.
• Initiated strategy to drive company growth and increase market share and profitability.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the team.
• Launched new products successfully into markets.
• Established ambitious sales targets, managed deployment strategies to capitalize on revenue opportunities.
• Leveraged data-driven insights to adjust sales strategies, adapting to market demands and competitive landscapes.
• Delivered accurate sales forecasts based on thorough analysis of historical data and current trends.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff.
• Achieved established KPI for company, team and individual performance.

• Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
• Developed and executed targeted business development initiatives, leading to an expansion of the company's client base.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Monitored key business risks and established risk management procedures.
• 65 new accounts with 320 surgeon users generating over $3m in revenue.

• Total Sales growth 2016 in region - $250k/quarter.
• Led the number one and number three reps of 44 in US.

Senior Manager, InterOperative Solutions (IOS)

NeuroVision Market Sales Director

Regional Sales Director

Director of Corporate Projects

Clinical Sales Manager

• Managed a $15.7m region with team of seven.
• Year of year growth of 20%+.
• Exceed quota for 14 consecutive quarters.
• Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
• Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
• Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on revenue opportunities.
• Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
• Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
• Worked closely with product teams to understand customer needs and requirements.
• Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.
• Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Enhanced company culture by developing and implementing employee engagement programs.
• Increased employee retention rates by creating an inclusive work environment with regular team-building activities.
• Partnered with senior management to define core values, mission statements, and strategic objectives related to organizational culture initiatives.
• Developed performance metrics and dashboard interfaces to keep track of internal benchmarking and progress against goals.
• Structured compensation and benefits according to market conditions and budget demands.
• Reduced process gaps while supervising employees to achieve optimal productivity.

• Maintained up-to-date knowledge of advancements in spine surgery techniques.
• Educated Medical Directors and Case Managers regarding reimbursement.
• Developed strong relationships with referring physicians, facilitating clear communication channels for better coordination of patient care across multiple providers.
• Collaborated effectively with colleagues on complex cases to ensure patients received the most comprehensive and effective treatment plans possible.
• Improved patient outcomes by developing customized spinal treatment plans tailored to individual needs.
• Strengthened referral network by building solid relationships with other healthcare providers and consistently delivering high-quality patient care outcomes.
• Contributed to the advancement of spinal medicine through participation in relevant conferences, workshops, and professional development opportunities.
• Actively engaged with professional associations and networks to stay informed about best practices, new research findings, and developments in spinal care.

• Delivered impactful presentations to surgeons, showcasing the benefits of surgical products for improved patient outcomes.
• Strengthened relationships with key opinion leaders in the surgical field, leveraging their insights to drive business growth.
• Executed new product launches and paradigm shifting technologies to market in operating room and clinics.
• Developed a deep understanding of competitor offerings, enabling effective positioning of products as superior solutions.
• Used consultative sales approach to understand and meet customer needs.

• Assisted in the development of educational materials aimed at increasing awareness of common conditions among patients.
• Evaluated the effectiveness of current diagnostic methodologies by reviewing case outcomes and adjusting protocols accordingly, driving ongoing improvements in patient care quality.
• Coordinated with other healthcare personnel to deliver quality patient care.
• Enhanced diagnostic accuracy by implementing advanced testing techniques and procedures.