Summary
Overview
Work History
Skills
Timeline
Generic

Stacey Bishop

Herriman,UT

Summary

Dynamic and results-driven Owned Media Manager with a proven track record in email marketing, SMS, and app performance. Adept at driving engagement, boosting conversion rates, and maximizing ROI through strategic email marketing initiatives. Eager to apply expertise in segmentation, automation, and analytics to propel the success of a forward-thinking marketing team.

Overview

9
9
years of professional experience

Work History

Owned Media Manager

KURU Footwear
02.2021 - Current
  • Expanded the email list by 110%, from 605,545 to 1.27 million subscribers
  • Achieved 20% year-over-year growth in revenue, driving 20-30% of the company’s overall revenue
  • Initiated and scaled the SMS marketing channel, growing the list to 140K subscribers in 2 years
  • Introduced 7 new retention flows, contributing to a 10% increase in returning customer purchases within 6 months
  • Enhanced loyalty sign-ups and engagement by 25% year-over-year
  • Successfully led internal and external teams in launching 15 new lifecycle flows over 2 years
  • Developed and executed comprehensive email marketing strategies, incorporating personalization to drive engagement and retention
  • Created targeted segmentation strategies based on demographics, behavior, and engagement, contributing to a 20% YOY revenue increase
  • Worked closely with creative, content, and other marketing teams to align email marketing with broader objectives
  • Conducted A/B tests that improved click rates by 0.5%
  • Implemented marketing automation workflows to streamline processes
  • Managed the migration of ESP, loyalty programs, reviews, shipping, and other key software
  • Developed reporting systems in Google Sheets to track campaign and flow performance, driving ongoing optimization.

Freelance Consultant

Stacey Bishop Consulting
01.2016 - 02.2021
  • Provided professional content and copywriting services with a focus on SEO optimization
  • Offered platform support, newsletter management, segmentation, and email strategy development
  • Monitored and analyzed campaign performance, providing detailed reports to stakeholders
  • Implemented organic social media strategies to enhance online presence
  • Assisted clients in developing and scheduling email marketing calendars.

Skills

  • Email Marketing Platforms: Expert in Klaviyo, with considerable experience in MailChimp, Sendlane, Constant Contact, Listrak, and HubSpot
  • Data Analysis: Strong analytical skills for interpreting data to drive strategic decisions
  • Communication: Excellent written and verbal communication skills
  • CRM & Segmentation: Proficient in CRM systems and advanced customer segmentation techniques
  • Project Management: Strong organizational and project management abilities, ensuring timely execution of initiatives

Timeline

Owned Media Manager

KURU Footwear
02.2021 - Current

Freelance Consultant

Stacey Bishop Consulting
01.2016 - 02.2021

Similar Profiles

CREATE PROFILE
Stacey Bishop