Stacey Brandon
Suffolk,VA
Summary
Problem Solver. Strategic Planner. Creative and Performance Marketer.
Resourceful leader with 20+ years of experience in marketing and community affairs with a broad knowledge of understanding of digital marketing, technology platforms, logic, visual reporting and CRMs.
Personally, I work well in various settings, communicating business needs, and excel at bringing stakeholders at all levels of an organization together across business units.
Areas of special interest include emerging technology, database management, creative conception, planning and project management, media optimization and marketing analysis.
Experience communicating on topics such as poverty, livable wages, personal resources, Medicare, health, technology and medical resources.
Specialties: Implementation of processes and new technology
Overview
26
26
years of professional experience
Work History
Marketing Director, Omnichannel Transformation
Elevance Health
04.2024 - Current
- Leads Enterprise MarTech Strategy
- Builds unified technology, data, and experience roadmap activating on capabilities to drive end-to-end, personalized, Omnichannel orchestration at scale
- Delivers on transformation with intelligent implementation, data strategy, and cross-functional coordination
Paid Media Director, Omnichannel Performance Marketing
Elevance Health
02.2023 - 04.2024
- Ensures and aligns on best-in-class paid media strategies including: Conducting deep data-driven analysis that provide insights and new strategies for increasing result (i.e
- Analyzing platform account structures)
- Provides recommendations and create compelling business cases to improve campaign performance
- Stays up to date on industry best practices, new trends and technologies, and platform updates (i.e
- Facebook, Instagram, AdWords, Bing, etc.) to identify test/beta opportunities, new technology and trends
- Builds long term strategy and business case for investments in paid media to drive long term impact for the business
- Using Google Campaign Manager, SA360 and DSPs, ensure all campaigns are maximizing KPIs
- Creates repeatable processes, workflows, best practice guidelines and playbooks
- Implements media performance standards and establish process for tracking & measurement of those standards
- Work cross-functionally within the performance media team and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations
Performance Media and Channel Activation Marketing Manager
Elevance Health
06.2022 - 02.2023
- Assist in the development of media strategies and tactical plans including forecasting, lead plan, project plan, and learning agenda development
- Manage the production and execution of media plans including tagging, tracking, versioning of creatives across multiple brands and media channels
- Track monthly/quarterly/annual Media Authorization Spend by channel
- Coordinate with (Marketing) finance team and Procurement on SOW, Purchase Orders, Media Authorizations
- Support data, MarTech, and AdTech efforts for Paid Media including audience segmentation, campaign tracking/tagging, first-party data strategies and maintain other third-party vendor partnerships (i.e., Adobe, LiveRamp)
- Help drive continuous channel and operational improvements through the process and operational optimization
- Project management of media plans including working with cross-functional team members and agency counterparts to ensure key milestones and timelines are established and met
- Analyze media channel performance and KPIs on an ongoing basis and provide optimization recommendations to ensure campaigns are maximizing efficiencies and performance with a focus on finding and driving high-quality leads
- Gather, understand, and analyze campaign data to create key insights, POVs, and recommendations for campaign optimization and performance
- Investigate the campaign performance, understand trends, and identify successes and opportunities
- Build and deliver campaign performance reports for key stakeholders
- Working to create effective multi-channel marketing strategies, including programmatic, SEM, social media, OLV, and other digital channels in both B2B and B2C audiences
Marketing Manager, Medicare Digital Solutions
Elevance Health
01.2021 - 06.2022
- Provides strategic counsel on digital best practices and tactics that align with brand objectives/goals
- Builds detailed digital marketing project plans
- Serves as a trusted advisor and digital execution expert to the internal marketing teams and internal business stakeholders
- Serves as a single point of contact on digital marketing issues and resolution
- Coordinates the development and review of digital communication materials with appropriate resources
- Partners with other areas of marketing in support of marketing goals
- Develops requirements, data grids, and segmentation strategy through the efficient handling of complex data sets
- Utilizes Digital Marketing tactics to include e-mail/SMS, paid social, search, display and native advertising, and health care portals to support Medicare acquisition efforts
Marketing Manager, Medicare Marketing Strategy
Elevance Health
03.2019 - 01.2021
Marketing Coordinator, Medicare Marketing Strategies
Elevance Health
05.2018 - 03.2019
- Responsible for tracking multiple, detailed project plans at a time and coordinating activities across several teams producing marketing deliverables
- Develop, track, and manage project plans for various marketing execution projects
- Partner with other areas of marketing and sales in support of marketing goals
- Lead cross-functional status meetings and report outs
- Execute campaign setup in Customer Relationship Management system
Marketing Analytics Manager
CoStar Group
02.2016 - 04.2018
- Measured all aspects of marketing campaigns, including media mix, cross-channel optimization, lifecycle optimization, attribution measurement, and website analytics
- Created, maintained and interpreted weekly, monthly, market level, and branding reporting systems to identify and resolve any site issues or new trends to swiftly make business decisions using multiple data points to ensure accuracy
- Worked with management, peers, and vendors to resolve or seize opportunities to optimize SEM and business results when CVR, CPL, traffic or leads issues or wins are discovered through weekly or monthly reporting
- Improved the user experience by identifying markets where SEM micromarkets (market segmentation) can be created to serve more relevant ads and reduce spend
- Worked with many teams within and outside of the company to identify analytic anomalies, help lead execution of strategic goals and communicate needs of the SEM team
- Provided assistance to digital marketing agency with report construction, data research projects, and optimization to reach digital marketing goals
- Monitored and reported on data disparages between Adobe AdHoc, DoubleClick, AdWords and internal database
- Project manager for Brand Campaign
- Worked with Development Team on creation of custom landing pages for Brand Campaign
- Created, reviewed and presented SEM paid spend composition report to sales managers and representatives to assist in optimization of spend and elimination of unnecessary spend to improve lead volume and address online visibility concerns
- Provided ad-hoc data analytics to support new opportunities and uncover root cause of performance variants
- Assisted with budget planning and forecasting
Marketing Coordinator
CDYNE Corporation
08.2015 - 01.2016
- Marketed Voice, SMS and Data APIs
- SEO and SEM management
- Maintained Google Adwords campaigns
- Responsible for assisting the sales team, website developers and product development with ensuring a unified strategy for sales and marketing
- Assisted in the creation of marketing materials, leading competitive analysis projects, market research and ensuring company messages are consistent across all departments
Direct Response and Website Manager
Foodbank of Southeastern Virginia and the Eastern Shore
01.2012 - 08.2015
- Direct and digital marketing
- Social media management and strategy
- Increased online donations over 230% and tripled Facebook followers in three years
- Web editing
- Database management, report writing and analysis
- Managed conversion and implementation from Constant Contact to Blackbaud Convio Luminate email marketing system
- Managed the implementation of Blackbaud TeamRaiser P2P fundraising software
- Managed implementation and transition from a lockbox donation processing system to a caging facility
- Graduate of the Blackbaud Convio Go! Program
- Supervised Database Technician
Direct Mail Manager
PWNA
01.2009 - 05.2011
- Pre and post analysis of direct mail and telemarketing results
- Conceptualized and executed creative ideas for direct mail pieces and other marketing materials
- Worked with domestic and international suppliers for premiums
- Worked with data hygiene, list brokering and list management firms and data overlay and donor analytic firms
- Created selection criteria for direct mail recipients and was part of the transition to internal selection process from an outside vendor
- Promoted from Marketing Specialist
- Supervised Graphic Design and Production
Marketing Specialist
The Free Lance-Star
01.2008 - 12.2008
- Tasked with creative conception of new target products
- Maintained pre-existing business relationships, created marketing plans for clients and generated new business leads
- Worked on business plans for new target publications and sold existing products
Account Executive
Port Folio Weekly
10.2006 - 01.2008
- Company Overview: (Landmark Communications)
- Received Salesperson of the Quarter Award - 1st Quarter 2007
- Maintained pre-existing business relationships, created marketing plans for clients and generated new business leads
- Increased sales by 40% from prior year client list
- Instituted a first year event for the publication
- (Landmark Communications)
Marketing & Development Manager
Norfolk Botanical Garden
02.2003 - 10.2006
- Media Buyer & Media Planner for print, radio and television
- Web site editor
- Interim Capital Campaign Manager
- Solicited corporate sponsorships, memberships and donations for special events and exhibits
- Oversaw and maintained records for 5,000 members at the Garden
- Supervised community gift donation program and solicited in kind donations
- Responsible for procurement of brochures and special mailings
- Coordinated mailings with local mail houses
Development Assistant
Hampton Roads Chapter of the American Red Cross
09.2002 - 03.2003
Administrative Support Specialist
Jamestown-Yorktown Foundation
06.2002 - 09.2002
- Compiled, updated and ensured availability of board orientation manuals, VIP packets, monthly board memo and museum-related brochures
- Assisted in mass mailings of board packets and materials to board and committee members
- Coordinated, arranged and organized agency and board-related activities
- Prepared and submitted payroll for executive office; coordinated special events and staff holiday event
- Special projects regarding governmental executive orders
Legislative Staff
Erie County
01.2000 - 01.2002
- Company Overview: (Legislator Greg Olma)
- Authored legislation, press releases, and editorials
- Served as a County/City liaison; worked with city officials to obtain goals for legislator, handled constituent complaints and filing paperwork on behalf of constituents, attended fund-raisers and other community events representing the Legislator
- Helped with maintenance of the Legislator's website
- Worked with low-income, housing, quality of life and women's issues
- Researched issues for legislator's platform
- (Legislator Greg Olma)
Legislative Assistant
City of Buffalo
06.1999 - 12.1999
- Company Overview: (Common Councilmember David Franczyk)
- Composed and corrected resolutions to go before the Common Council, created and edited press releases, worked on constituent complaints, worked with central block grant budget, worked with Community Development to evict known drug dealers in the area by the Nuisance Abatement Law, worked with other departments within City Hall to obtain goals
- (Common Councilmember David Franczyk)
Intern
New York State Assembly
12.1998 - 05.1999
- Company Overview: (Assembly Member Sam Hoyt)
- Handled constituent casework with governmental and private agencies, aided with legislative research, mass mailing, and form letter composure
- (Assembly Member Sam Hoyt)
Education
Political Science
University At Buffalo
Buffalo, NYSkills
- Development and implementation of strategic multi-channel marketing communication plans
- Tactical execution of social media, email, display, search and native advertising
- Budget creation and reconciliation
- Project administration and execution
- Community relations
- Natural leader of integrated teams
- Excellent written and oral communication
- Detail-oriented and organized
- Technical Experience in Salesforce & Adobe MarTech, Aprimo, Siebel, Ariba, Claravine, Microsoft Office Suite, Microsoft Power BI, Tableau, ON24, Fundraising Platforms (Raiser’s Edge, DonorQuest, DonorPerfect, Convio Luminate, Team Raiser), Technical Experience in FoxPro, Google (Analytics, SA360, AdWords, Search, Search Console), WordPress, SiteCora, Media Audit, Scarborough, Hitwise, comScore, SEM Rush, Spyfu, Conductor, Kibana, JIRA, Smartsheets, and AirTable
Awards
- Outstanding Non-Profit in Fundraising
- Best In House Search Team - Highly Commended
- Best In House Search Team
Timeline
Marketing Director, Omnichannel Transformation
Elevance Health
04.2024 - Current
Paid Media Director, Omnichannel Performance Marketing
Elevance Health
02.2023 - 04.2024
Performance Media and Channel Activation Marketing Manager
Elevance Health
06.2022 - 02.2023
Marketing Manager, Medicare Digital Solutions
Elevance Health
01.2021 - 06.2022
Marketing Manager, Medicare Marketing Strategy
Elevance Health
03.2019 - 01.2021
Marketing Coordinator, Medicare Marketing Strategies
Elevance Health
05.2018 - 03.2019
Marketing Analytics Manager
CoStar Group
02.2016 - 04.2018
Marketing Coordinator
CDYNE Corporation
08.2015 - 01.2016
Direct Response and Website Manager
Foodbank of Southeastern Virginia and the Eastern Shore
01.2012 - 08.2015
Direct Mail Manager
PWNA
01.2009 - 05.2011
Marketing Specialist
The Free Lance-Star
01.2008 - 12.2008
Account Executive
Port Folio Weekly
10.2006 - 01.2008
Marketing & Development Manager
Norfolk Botanical Garden
02.2003 - 10.2006
Development Assistant
Hampton Roads Chapter of the American Red Cross
09.2002 - 03.2003
Administrative Support Specialist
Jamestown-Yorktown Foundation
06.2002 - 09.2002
Legislative Staff
Erie County
01.2000 - 01.2002
Legislative Assistant
City of Buffalo
06.1999 - 12.1999
Intern
New York State Assembly
12.1998 - 05.1999
Political Science
University At Buffalo
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