Summary
Overview
Work History
Education
Timeline
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Stacey Cooke

Stacey Cooke

Los Angeles,CA

Summary

As a seasoned marketing professional, I bring extensive expertise in event management, program oversight, brand development, and strategic planning. Fueled by a passion for the dynamic realm of generative AI marketing and program enhancement, I thrive in creating compelling content. My commitment to organizational excellence and streamlined execution has consistently resulted in successful initiatives and impactful brand growth.

Overview

8
8
years of professional experience

Work History

Global Startup Marketing Event Program Manager

Amazon Web Services, Inc
03.2021 - Current
  • I spearheaded AWS' GenAI Day, the first of it's kind global virtual event program in which I orchestrated the development and production of 12 unique pieces of content and exceeded registration goals by 255% and revenue goals by 215%. This program was adopted for 2024, showcasing its ongoing impact and relevance
  • I play a pivotal role as a member of the AWS Accelerators team, by enhancing customer experiences and orchestrating impactful event that forge valuable connections with enterprises and investors. My primary focus centers around our global generative AI accelerator. I take ownership of the strategy and learning management system for our global Build pre-MVP accelerator.
  • Owned the strategy for the Startup Segment at re:Invent in 2021 and 2022, accounting for 15% of in-person conference attendees and 65% of NAMER pipeline. This experience allowed me to analyze event data, segment audiences, and optimize marketing strategies based on pipeline growth.
  • Led the development of a global brand toolkit, including 40+ unique assets and templates to establish consistent branding and content. Achieved 100% adoption and asset changeover three months post-launch.
  • Created event playbooks for internal and sponsored events, supporting global field marketing, sales, and business development teams. These playbooks are widely utilized benefiting startup, enterprise, and SMB organizations, while also contributing to strategic planning efforts.
  • Create global nurture campaigns that lead to adoptions of services and programs such as AWS Activate, Accelerators and event programs.
  • Strategized, planned and executed all global third-party sponsorships (averaging 60 a year) by collaborating with field marketing teams.

National Event Marketing Manager

Ring/Amazon
07.2017 - 03.2021
  • Provided strategic and creative marketing consultation, design, and management for Ring's public sector events such as trade shows and community events totally 90 a year.
  • Pivoted the Neighbors App team efforts to a digital strategy which ran 83 paid media campaigns in 2020.
  • Developed and managed city subsidy partnerships with local government and municipal organizations resulting in $1M+ revenue annually.
  • Developed training and communication policies for sales teams.
  • Migrated all event data into Salesforce and create calendar views, dashboards, and reports to show attribution year over year, cost per campaign, and spend per region.


Regional Marketing Manager

Grubhub
03.2016 - 07.2017
  • Sourced new marketing opportunities in Texas and California to increase new diners for the platform
  • Increased YOY new diners by 33% in Los Angeles, 68% in Austin, 14% in Dallas, and 45% in Houston.
  • Developed local and national email campaigns in collaboration with restaurants and local events
  • Executed large activations at events such as SXSW, Comic-Con, and Kaboo Music Festival
  • Partner with restaurants and local brands to create engagement campaigns such as contests, emails, concession efforts, or local content features
  • Managed agency relationships and a team of 15 brand ambassadors.


Education

Bachelor of Science -

Indiana University
Bloomington, Indiana

Timeline

Global Startup Marketing Event Program Manager

Amazon Web Services, Inc
03.2021 - Current

National Event Marketing Manager

Ring/Amazon
07.2017 - 03.2021

Regional Marketing Manager

Grubhub
03.2016 - 07.2017

Bachelor of Science -

Indiana University

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Stacey Cooke