STACEY COPELAND
Sales And Marketing Professional
Fort Worth,TX
Summary
Dynamic Marketing Consultant skilled in transforming market insights into actionable brand strategies. Combines strong project management with a proactive, problem-solving approach to excel in fast-paced environments and consistently exceed team goals.
Overview
2
2
years of post-secondary education
28
28
years of professional experience
Work History
Director of Sales and Business Development
Metric Hospitality Sales
Fort Worth, Texas
04.2026 - Current
- Founded and established the hospitality sales firm, designing the operational infrastructure, service frameworks, and market positioning strategies from the ground up.
- Drive end-to-end business development, identifying and securing high-value performance partnerships with hotel owners, stakeholders, and management groups.
- Formulate and execute comprehensive corporate sales strategies, directly managing high-volume RFP accounts and group booking initiatives to maximize revenue for client properties.
- Cultivate and maintain critical stakeholder relationships, serving as the primary liaison for major accounts to ensure long-term client retention and repeat business.
- Direct sales pipeline and revenue management operations, leveraging competitive market intelligence to optimize process efficiency and outpace local market competitors.
Sales Manager
Fused Topline Solution
Fort Worth, Texas
02.2023 - 04.2026
- Developed and implemented strategic sales plans to achieve revenue targets and increase market share.
- Led cross-functional teams to enhance customer engagement and optimize sales processes.
- Analyzed market trends to identify growth opportunities and refine sales strategies.
- Mentored junior sales staff, fostering professional growth and improving team performance.
- Managed a portfolio of 7 hotels across multiple brands
Marketing Consultant
RockIn’ Bar El Paso
, TX
06.2021 - Current
- Created and maintained their social media presence on Facebook, Instagram,
- TripAdvisor, Google Business and many other platforms
- Identified their target customer and performed market research and competitive analysis
- 1,029 followers on Facebook (from 0), Page reach to 21,000, 13,700 views on
- Google with limited marketing spend (less than $100)
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Wrote engaging and successful marketing, advertising and website copy.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Front Desk Agent
Atlantic Hotels Group
, TX
01.2022 - 05.2022
- Handle any guest requests, reservations, complaints
- Process audit and reconcile accounts for the day
- Often worked independently and had the ability to problem solve and multitask
- Used internal software to process reservations, check-ins and check-outs.
Regional Sales Director
My Hospitality Sales Pro
, TX
02.2019 - 06.2021
- Provided Sales and Marketing support for up to 8 hotels at a time across the US within the Marriott, Hilton, IHG, Wyndham and Motel 6 brands
- Identify market segments, business opportunities, and key accounts to increase annual occupancy on average by 35%, RevPAR by 33% and ADR by 26% YOY (based on STAR reports)
- Actively maintain accounts in the CRM and worked closely with the revenue manager to achieve revenue goals
- Spearheaded G6 brand collaboration project
- Prepared yearly contracts for local negotiated accounts, group agreements, BEOs, and RFPs
Dual Director of Sales
Kriya Hotels
, TX
05.2018 - 02.2019
- Provided Sales and Marketing support for 2 hotels
- Identify market segments, business opportunities, and key accounts to increase revenue, RevPAR, and ADR
- Actively maintain accounts in the CRM and worked closely with the revenue manager
- Prepared yearly contracts for local corporate clients, group agreements, BEOs, and RFPs
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Area Director of Group Sales
Still88
, TX
02.2016 - 05.2018
- Provided Sales and Marketing support for up to 3 hotels and assisted with corporate account management
- Solicit, negotiate, and book new and repeat group sales and events
- Responded to leads from the brand and CVB
- Prepare group agreements and BEOs for events and meetings
- Conducted competitor analysis to highlight competitor strengths and weaknesses and forecast projected business.
Food and Beverage Associate
Westin Hotels And Resorts
, TX
08.2015 - 02.2016
- Limited portion sizes and used garnishes to control food costs.
- Maintained stock levels of cups, lids, straws and condiments throughout shift.
- Oversaw balancing of cash registers, reconciled transactions and deposited establishment's earnings to bank.
- Integrated service and team management strategies to boost business profits.
Sales and Operations Manager
Hawthorne Suites
11.2014 - 10.2015
- Identify market segments, business opportunities, and key accounts to increase revenue, RevPAR, and ADR
- Actively maintain accounts in the CRM and worked closely with the revenue manager
- Solicit, negotiate, and book new and repeat group sales and events
- Responded to leads from the brand and CVB
- Prepare group agreements and BEOs for events and meetings
- Supervised housekeeping department - supervised room attendants, order supplies, verified room cleanliness
Bistro Attendant and Supervisor
Courtyard by Marriott
02.2011 - 01.2015
- Delivered food to guest tables with timeliness and efficiency.
- Assisted customers with information regarding menu offerings and nutrition information.
- Adhered to all safety and sanitation standards while preparing and delivering food.
- Relayed information about menu selections and featured products.
- Managed multiple tasks in high-volume environment.
- Demonstrated knowledge and applied proper food handling standards.
- Top 10% in revenue for Bistros for Courtyard by Marriott 2 years in a row
Presentation Manager
Petsmart
11.2001 - 11.2009
- Developed merchandising strategy to efficiently move overstock.
- Completed stock orders and managed inventory levels.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Monitored and replenished display inventory and restructured according to available stock.
- Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.
- Managed up to 15 employees at any given time
Assistant Manager
Dollar General
11.1998 - 11.2001
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Recognized staff for contributions to company success to foster engagement and increase productivity.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
Education
Bachelor of Arts - Business Administration
Post University
05.2016 - 06.2018
Bachelor of Science - Integrative Wellness And Nutrition
American College of Healthcare Sciences
Portland, OR 04.2026 - Current
Skills
Spreadsheet management
Meeting arrangements
Business administration
Customer and client relations
Database administration
Social media knowledge
Travel planning
Administrative support
Ad development
Keyword optimization
Critical Thinking
Attention to Detail
Rapport and relationship building
Brand-building strategies
Account management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Received Marriott Spirit to Serve Award on 2 occasions
- Skilled in operating Fosse, OnQ, Lightspeed, Synxis, and Opera
- Have worked with multiple hotel brands in multiple markets across the country - Marriott, Hilton, IHG, Wyndham, G6, and Best Western
- Limited ADR and Occupancy decreases during COVID compared to competitors by pinpointing key markets that were still traveling prior to brand initiatives
Quote
People living deeply have no fear of death.
AnaÏs Nin
Timeline
Bachelor of Science - Integrative Wellness And Nutrition
American College of Healthcare Sciences
04.2026 - Current
Director of Sales and Business Development
Metric Hospitality Sales
04.2026 - Current
Sales Manager
Fused Topline Solution
02.2023 - 04.2026
Front Desk Agent
Atlantic Hotels Group
01.2022 - 05.2022
Marketing Consultant
RockIn’ Bar El Paso
06.2021 - Current
Regional Sales Director
My Hospitality Sales Pro
02.2019 - 06.2021
Dual Director of Sales
Kriya Hotels
05.2018 - 02.2019
Bachelor of Arts - Business Administration
Post University
05.2016 - 06.2018
Area Director of Group Sales
Still88
02.2016 - 05.2018
Food and Beverage Associate
Westin Hotels And Resorts
08.2015 - 02.2016
Sales and Operations Manager
Hawthorne Suites
11.2014 - 10.2015
Bistro Attendant and Supervisor
Courtyard by Marriott
02.2011 - 01.2015
Presentation Manager
Petsmart
11.2001 - 11.2009
Assistant Manager
Dollar General
11.1998 - 11.2001