Stacey Cotton
Elizabeth
Summary
Dynamic and results-driven Public Relations Specialist with 2 years of experience in managing high-impact PR campaigns for beauty, lifestyle, and consumer brands. Skilled in media relations, content creation, influencer partnerships, and strategic campaign execution, with a proven track record of securing top-tier media placements and driving brand visibility. Adept at building and maintaining strong client relationships, providing actionable insights, and delivering timely results. Bilingual in English and Spanish, with a talent for navigating high-pressure situations and developing creative solutions to meet client needs. Passionate about storytelling, brand development, and fostering positive media relationships.
Overview
2
2
years of professional experience
Work History
Public Relations Specialist
Power Digital Marketing
08.2023 - Current
- Managed a diverse portfolio of 5-7 beauty and lifestyle clients, overseeing their PR strategies and ensuring successful campaign execution. Developed tailored media plans and coordinated PR efforts across multiple clients to achieve their brand goals.
- Led media pitching efforts for clients, securing placements in top-tier beauty, lifestyle, and fashion outlets. Consistently generated media interest by crafting compelling pitches and maintaining ongoing relationships with key journalists and editors.
- Managed and maintained an extensive media list of over 300+ beauty, lifestyle, and fashion journalists and influencers. Regularly updated and segmented lists to optimize pitch outreach and maximize media coverage opportunities.
- Led the creation of detailed monthly PR reports for clients, analyzing media coverage, key performance indicators (KPIs), and campaign impact. Provided actionable insights and recommendations to clients to refine their PR strategies.
- Coordinated with clients to ensure timely execution of PR campaigns, managing deadlines and ensuring that deliverables (press materials, media outreach, etc.) were completed on schedule. Managed all aspects of PR campaigns to ensure client satisfaction and business growth.
Beauty Public Relations Intern
Power Digital Marketing
01.2023 - 08.2023
- Conducted in-depth analysis of client competitors' PR strategies and media coverage within the beauty and lifestyle industry. Compiled data-driven insights into monthly reports to help refine client strategies and improve brand positioning.
- Actively pitched media outlets, journalists, and influencers to secure coverage for clients in top beauty, lifestyle, and fashion publications. Contributed to the development of pitch strategies that generated key media placements.
- Coordinated the logistics for sending product samples to influencers, journalists, and key media contacts to generate buzz and secure product placements. Ensured timely deliveries and maintained tracking to assess campaign impact.
Public Relations Intern
Fireworks Sports & Entertainment
09.2022 - 01.2023
- Cultivated and maintained strong relationships with key clients, leading to an increase in client retention and repeat business. Assisted in addressing client needs, ensuring satisfaction, and contributing to the agency's continued revenue growth through returning clients.
- Played a key role in organizing national athletic appearances and promotional tours leading up to major competitions. Coordinated logistics, including scheduling, travel arrangements, and media outreach to ensure high-impact visibility for clients and partners.
- Supported the creation and scheduling of engaging social media content to promote athletes and client events. Helped track engagement metrics to optimize content strategies and enhance audience interaction.
- Contributed to reporting and analysis of client campaigns, helping track the success of promotional events and media placements. Presented findings to clients, offering insights to improve future campaigns.
Education
Bachelor of Arts - Communications
Rutgers University
New Brunswick, NJ05-2024
Skills
- Fluent in both English and Spanish, with experience crafting communications for diverse audiences
- Skilled in crafting targeted pitches and fostering strong relationships with journalists, editors, and influencers to enhance brand visibility
- Experienced in designing and executing integrated PR campaigns that drive measurable results across multiple platforms
- Advanced ability to analyze PR campaign performance and deliver actionable insights to clients through detailed reports
- : Proficient in tracking media coverage, analyzing competitor activities, and refining PR strategies based on insights
- Experienced in planning and executing events, from press conferences to influencer activations, ensuring seamless execution
- Quick on my feet, adept at finding creative solutions and navigating unexpected challenges to ensure smooth campaign execution and client satisfaction
Timeline
Public Relations Specialist
Power Digital Marketing
08.2023 - Current
Beauty Public Relations Intern
Power Digital Marketing
01.2023 - 08.2023
Public Relations Intern
Fireworks Sports & Entertainment
09.2022 - 01.2023
Bachelor of Arts - Communications
Rutgers University
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