Stacey Dolloff
Oviedo,FL
Summary
Innovative and growth-driven marketing leader with over 15 years of experience driving high-performance marketing strategies, relationship management, and executing strategic initiatives to enhance brand visibility and drive revenue growth. Detail-oriented and analytical marketer skilled in synthesizing data-driven insights to devise sales-optimized marketing solutions, achieving record revenue results while maintaining strategic alignment with business objectives. Decisive leader with a strong aptitude for people management and exceptional interpersonal communication skills. Known for fostering collaborative teamwork dynamics and inspiring confidence among colleagues and subordinates, resulting in synergistic achievements.
Overview
15
15
years of professional experience
Work History
Global Sales & Marketing Senior Manager Product Marketing
Zayo
01.2023 - 04.2024
- Lead comprehensive network connectivity product marketing initiatives, encompassing cloud connections, IP transit, dedicated internet access, ethernet, and cybersecurity solutions
- Oversee successful product launches, coordinating efforts across teams to ensure effective communication, demand generation, and sales enablement training tools, and recommended updated marketing strategies based on data and enterprise insights
- Utilize insights to inform product positioning and messaging, driving consistency across the organization in communicating products and services to customers.
Digital Marketing Director
Lumen
01.2021 - 01.2023
- Led a fiber go-to-market team, collaborating with product, partners, local markets, segmentation, creative, and database marketing to build and execute over 50+ consumer and small business marketing campaigns, resulting in a 23% Y/Y increase in fiber revenue ($525M) and a 19% increase in subscribers to 803K using a comprehensive multi-layered marketing approach
- Developed and executed a market brand launch campaign for Lumen’s Internet product, Quantum Fiber, managing a budget of $6M and driving revenue results of over $1.2M
- Built qualitative and quantitative market research and testing tactics, analyzed results, and recommended updated marketing strategies based on data and consumer insights
- Conducted regular communication of campaign effectiveness and future initiatives with the marketing partners throughout mass markets
- Partnered with cross-functional marketing teams to execute key campaign strategies, tactics, and deliverables, contributing to increased revenue and fiber subscribers.
Senior Marketing Manager
Lumen
01.2019 - 01.2021
- Provided strategic direction in executing go-to-market fiber strategies by building, managing, and executing marketing national campaigns that drove an increase in fiber internet sales up 48K Y/Y, hitting 103% attainment to plan, and growing penetration by 323bps
- Built and managed a hyper-targeted new brand, Quantum Fiber’s timeline, tactical execution, campaign calendar, and early migration efforts of 500K fiber households.
Senior Marketing Manager
Lumen
01.2019 - 01.2021
- Provided strategic direction for go-to-market fiber strategies, driving a 48K year-over-year increase in sales, achieving 103% plan attainment, and growing penetration by 323bps
- Built and managed a hyper-targeted new brand, Quantum Fiber’s timeline, tactical execution, campaign calendar, and early migration efforts of 500K fiber households
- Integral team member of Quantum Fiber’s first consumer out-of-region market in Springfield, MO
- Created and managed micro-targeting market plans while achieving a 200% penetration goal with a 10% total market penetration and exceeded customer attainment by 130%
- Managed ad hoc marketing projects from strategy, product, and the executive team from conception to execution with a $500K budget and the tenacity to execute campaigns quickly to reach established fiber sales goals.
Senior Lead Marketing Manager
Lumen
01.2018 - 01.2019
- Maximized fiber network investment by creating local market plans to drive sales and penetration by targeting 450K new HHs in the Top 8 national markets
- Grew sales by 32% YoY and increased fiber market penetration by 247bps
- SPOC for marketing execution projects that targeted top fiber markets focusing on the Field Sales and MDU segments
- Completed over 119 projects that included marketing toolkits, and creative requests
- Drove marketing process improvements by identifying redundancies and reducing the use of outside creative vendors
- Developed local marketing materials and ensured consistent marketing alignment between corporate and the field sales team
- Reduced third-party creative requests by 68% with a cost saving of $155K
- Propelled the digital transformation of local marketing efforts by introducing micro-targeted geo-fenced digital campaigns and achieved over 3500 address qualifications, and 511 orders with a CPO of $263 in less than 8 months
- Served as a subject matter expert for consumer competitive intelligence for national and local marketing teams, assisting with contract negotiations for multiple competitive intelligence companies worth $2.7M.
Field Marketing Manager
Lumen
01.2016 - 01.2018
- Developed and implemented process improvements for field marketing with a focus on creative execution by supporting and executing 180 local requests, 521 creative assets, and fourteen market-specific toolkits
- Collaborated with corporate marketing communications and national field sales teams to develop direct-response hyper-local marketing campaigns, while successfully onboarding an entire new field marketing team
- Established market test campaigns for local programs to ensure success for national launches
- Maintained consumer telecom competitor intelligence trend reports for executive leadership with monthly readouts.
Marketing Communications Manager
Lumen
01.2015 - 01.2016
- Acted as the primary liaison for media and creative agencies for the field marketing team by developing hyper-local marketing tactics aimed at driving direct response
- Collaborated with field managers to execute local market plans, manage media placements, and create localized content, while overseeing 4M in marketing budgets across top-tier markets
- Provided comprehensive training to new field managers on creative processes, from implementation to execution, ensuring alignment with corporate marketing objectives and strategies.
Regional Marketing Manager
Lumen
01.2009 - 01.2015
Education
Bachelor of Science in Marketing -
STATE UNIVERSITY OF NEW YORK, F.I.T
Skills
- Marketing Strategies
- Go-to-Market Execution
- Product Management
- Budget Management
- Competitor Intelligence
- Brand Management & Positioning
- Demand Generation
- Team Leadership and Talent Development
- Market Research, A/B Testing
- Key Performance Indicators
- Digital & Print Marketing
- MS Office Suite
- Google Drive
- CRM: Mondaycom, Asana, Salesforce
- Customer Segmentation
- Multichannel marketing
- Email marketing campaigns
- Market Trends Analysis
Awards
Lumen Outstanding Service Provider, 2019, Lumen recognizes employees who consistently stand out for their extraordinary customer service to both internal and external customers. OSP recipients are nominated by their peers and chosen by company leadership with final approval by the CEO. This award is Lumen’s highest employee honor.
Training
- Product Marketing Certification
- Leadership Orlando
Timeline
Global Sales & Marketing Senior Manager Product Marketing
Zayo
01.2023 - 04.2024
Digital Marketing Director
Lumen
01.2021 - 01.2023
Senior Marketing Manager
Lumen
01.2019 - 01.2021
Senior Marketing Manager
Lumen
01.2019 - 01.2021
Senior Lead Marketing Manager
Lumen
01.2018 - 01.2019
Field Marketing Manager
Lumen
01.2016 - 01.2018
Marketing Communications Manager
Lumen
01.2015 - 01.2016
Regional Marketing Manager
Lumen
01.2009 - 01.2015
Bachelor of Science in Marketing -
STATE UNIVERSITY OF NEW YORK, F.I.T
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